brownpackaging

A lower unit price doesn’t mean lower cost. In POP display programs, the biggest losses rarely show up on the quote—they show up in damage

A visually impressive POP display doesn’t guarantee performance. In fact, many of the best-looking displays underperform because they’re designed for approval—not for real retail conditions.

Most POP displays are designed for day-one appearance—not for what happens after the first few units sell. That’s a problem. Because in retail, performance is

Most POP display decisions eventually come down to a tradeoff:make it look better or make it perform better. The mistake is thinking you have to