We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
In the competitive landscape of retail, where countless products vie for consumer attention, ‘shelf impact’ is a term that resonates strongly with brands and marketers. Shelf impact refers to the visual appeal and distinctiveness of a product when placed on a store shelf, surrounded by competing products. This blog post delves into why shelf impact is essential in packaging design and how it can influence a brand’s success in the marketplace. Understanding Shelf Impact Shelf impact is about making a product stand out in a crowded retail environment. It’s the immediate visual appeal and recognition a product garners when a consumer scans store shelves. Good shelf impact can lead to increased brand awareness, consumer recall, and ultimately, sales. The Significance of Shelf Impact in Packaging First Impressions Count: Consumers often make purchasing decisions within seconds. Eye-catching packaging can grab attention and influence these split-second decisions. Packaging is often the first interaction a consumer has with a product, making it a critical touchpoint. Differentiation in a Saturated Market: In a market flooded with similar products, distinctive packaging can set a product apart. Unique design elements, colors, shapes, and textures can differentiate a product from its competitors. Brand Identity and Perception: Packaging that stands out on a shelf can enhance brand recognition and reinforce brand identity. High-quality, innovative packaging can elevate a product’s perceived value and position it as a premium offering. Encouraging Impulse Purchases: Visually striking packaging can trigger impulse buys, especially for products that consumers do not pre-plan to purchase. Strategies to Maximize Shelf Impact Vibrant and Unique Color Schemes: Utilize colors that pop or are different from competitors to catch the consumer’s eye. Consider color psychology and how different colors evoke different emotions and perceptions. Innovative Packaging Design: Experiment with unusual shapes or structural designs that stand out visually. Incorporate unique features like windows to showcase the product or interactive elements. Clear and Compelling Branding: Ensure that branding is prominent and easily recognizable. Use typography and logo placement strategically to create visual interest and brand recognition. High-Quality Graphics and Imagery: Employ high-resolution graphics and attractive imagery that resonates with the target audience. Packaging should tell a story or convey a message that aligns with the brand’s values. Material and Finishing Choices: Select materials that contribute to the overall appeal and feel of the packaging. Finishes such as matte, gloss, embossing, or foil accents can add a touch of luxury and refinement. Understanding Consumer Behavior and Trends Stay informed about current trends in design and consumer behavior. Conduct market research to understand what visual elements appeal to your target demographic. Sustainability and Shelf Impact Incorporating sustainable packaging solutions can positively impact consumer perception, as eco-friendliness is increasingly valued. Use sustainable materials in a way that enhances visual appeal, like natural textures or eco-labels. Testing and Feedback Use focus groups and consumer testing to gauge the shelf impact of different packaging designs. Regularly review and update packaging based on consumer feedback and market trends. If you are interested in shelf packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to packaging, two critical elements come into play – structural design and graphic design. Both are essential in their ways, but depending on your audience, one may hold more significance than the other. This blog post delves into the nuances of structural and graphic design in packaging and examines which aspect resonates more with different types of audiences. Understanding Structural and Graphic Design in Packaging Structural Design refers to the physical shape and functionality of the packaging. It’s about how the package is constructed, how it protects the product, and how it functions from a user’s perspective. Graphic Design, on the other hand, involves the visual elements on the packaging’s exterior. This includes the use of colors, fonts, images, and other graphical elements that communicate the brand and attract the consumer. Structural Design: The Functional Communicator Structural design is crucial when the audience prioritizes functionality, usability, and convenience. This aspect is particularly important in: Products Requiring Safe Transit: For fragile or high-value items, the structural design ensures safety and integrity. Consumer Convenience: Products aimed at offering convenience, like easy-to-open or resealable packaging, appeal more through their structural design. Innovative Niche Markets: In markets where innovation is highly valued, unique structural designs can make a significant impact. Graphic Design: The Visual Storyteller Graphic design becomes a dominant factor when the audience is influenced by brand story, aesthetics, and emotional connection. It’s significant in: Lifestyle and Luxury Products: For products where brand perception and aesthetic appeal are crucial, graphic design takes center stage. Products Aimed at Younger Audiences: Younger demographics often respond strongly to visually appealing and trendy designs. Brand-Driven Products: When the brand story and identity are integral to the product, graphic design helps in forging that connection with the audience. Balancing Both for Maximum Impact In most cases, a balance of both structural and graphic design is necessary to fully engage your audience. This balance can be achieved by: Understanding Customer Preferences: Conduct market research to understand what your audience values more – functionality or aesthetics. Cohesive Design Strategy: Ensure that both structural and graphic designs complement each other and align with the overall brand strategy. Innovative Blending: Experiment with innovative ways to blend structural and graphic elements for a unique packaging experience. Considerations Based on Product Type and Audience FMCG Products: Fast-moving consumer goods often rely on graphic design for quick shelf impact but require structurally sound packaging for transportation and storage. Tech Products: For tech products, structural design often takes precedence for protection, but graphic design plays a key role in brand positioning. If you are interested in structural and/or graphic design for your packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Corrugated boxes are a staple in the packaging world, known for their strength and versatility. However, maximizing their durability is key to ensuring products reach their destinations safely. This blog post explores effective strategies for enhancing the durability of corrugated boxes, ensuring they withstand the rigors of shipping and handling. Understanding Corrugated Boxes Before diving into durability enhancement, it’s crucial to understand what corrugated boxes are. Made from corrugated fiberboard, these boxes consist of a fluted corrugated sheet and one or two flat linerboards. The flutes between the liners offer strength and cushioning, making these boxes ideal for a wide range of products. Selecting the Right Material The choice of material is fundamental in determining a box’s durability. Flute Profiles: Corrugated boxes come in various flute sizes – A, B, C, E, and F. Each offers different levels of strength and compression resistance. For instance, A-flute provides the highest cushioning, while B-flute is more rigid and excellent for printing. Board Grade: The strength of the corrugated board, measured in terms of the bursting strength and edge crush test (ECT), is also vital. Higher ECT-rated boxes are more durable and withstand higher stacking pressures. Optimal Design and Construction The design and construction of the box significantly impact its durability. Box Style: Choose a box style suited to your product. For example, Regular Slotted Containers (RSCs) are a standard choice for many products, but for heavier items, a Full Overlap (FOL) style can offer extra strength. Wall Construction: Consider using double-wall or even triple-wall corrugated boxes for added durability, especially for heavier or more fragile items. Proper Sizing and Fit Ensuring that your product fits well within the corrugated box is essential. Avoid Oversizing: Too much space can cause the contents to shift and become damaged. Use appropriate void fillers if necessary. Custom Sizing: Custom-sized boxes reduce the need for additional packing materials and provide better protection. Sealing and Closure A strong seal is critical to maintaining the integrity of the box. Quality Adhesives: Use high-quality tape or glue. Reinforced water-activated tape is often a strong choice for sealing corrugated boxes. Proper Sealing Techniques: Apply tape evenly across the box’s center seam and down the sides to reinforce the box’s edges. Handling Instructions Clearly marked handling instructions can enhance the durability by ensuring proper handling. Label Appropriately: Use labels such as “Fragile,” “Handle With Care,” or “This Side Up” to encourage careful handling during transit. Visibility of Instructions: Place labels and instructions prominently to ensure they are easily seen by handlers. Climate Considerations Environmental conditions can affect the durability of corrugated boxes. Moisture Resistance: In humid conditions, consider using a moisture barrier such as a wax or plastic coating to protect the box. Temperature Fluctuations: Be aware that extreme temperatures can weaken the adhesive bonds in corrugated boxes. Regular Testing and Quality Checks Conduct regular testing to ensure the boxes meet your durability standards. Drop and Compression Tests: Regularly perform these tests to evaluate the box’s ability to withstand shocks and stacking pressures. Continuous Improvement: Use the test results to make ongoing improvements to your packaging strategy. If you are interested in maximizing the durability of your corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
The food industry has undergone a variety of changes over the years, with one of the most prominent shifts being in the area of packaging. In this pursuit of improvement and innovation, flexible packaging has come to the forefront. From the grocery store aisle to the restaurant kitchen, flexible packaging is becoming increasingly prevalent. But why is this the case? Below, we explore the key advantages of flexible packaging in the food industry. Enhanced Shelf Life and Food Safety One of the primary benefits of flexible packaging is the increased shelf life it offers for food products. The materials used in flexible packaging are designed to protect food from environmental factors such as moisture, light, and oxygen, all of which can speed up the spoilage process. By keeping these elements at bay, flexible packaging helps to preserve the freshness, taste, and nutritional value of food for longer periods, ultimately reducing food waste. Moreover, flexible packaging provides improved food safety. It creates a barrier against contaminants and bacteria, reducing the risk of foodborne diseases. Sustainability and Lower Environmental Impact Sustainability is a crucial consideration in the modern world, and flexible packaging shines in this aspect. This packaging method requires less energy to manufacture and transport due to its lightweight nature. Consequently, it contributes to a lower carbon footprint compared to more traditional forms of packaging. Additionally, flexible packaging utilizes less material overall, which means less waste is generated at the end of its life cycle. And while recycling capabilities for flexible packaging still have room for growth, strides are being made in this area, and many types of flexible packaging are already recyclable. Cost-Effectiveness From a financial perspective, flexible packaging can offer significant savings for food businesses. As previously mentioned, it’s lightweight, which reduces transportation costs. Additionally, because it’s efficient and compact, more units can be shipped or stored in a single space compared to rigid packaging, maximizing logistical efficiency. Flexible packaging also offers cost savings in terms of reduced food spoilage. By extending the shelf life of products, businesses can reduce the frequency of unsold products being thrown away, enhancing their bottom line. Consumer Convenience The ease and convenience of flexible packaging are hard to overstate. Features like resealability, microwavable pouches, and easy-open tear notches cater to the modern, on-the-go consumer who values time-saving options. These user-friendly features also add to the overall consumer experience, improving the perception of the brand and increasing the chances of repeat purchases. Innovative Branding and Marketing Opportunities Flexible packaging acts as a canvas for creative and eye-catching designs, offering ample branding and marketing opportunities. Unlike rigid packaging, flexible packaging allows for 360-degree product visibility and design, giving brands the ability to stand out on crowded supermarket shelves. The flexibility also allows for customization in packaging shape and size, providing further ways for a brand to differentiate its products. Conclusion: A Future-focused Packaging Solution In conclusion, the food industry’s adoption of flexible packaging is far from arbitrary. It provides a multitude of advantages, including enhanced food safety and shelf life, sustainability, cost-effectiveness, consumer convenience, and innovative branding opportunities. As the food industry continues to evolve and consumer demands shift, flexible packaging will likely become an even more prominent feature of our grocery aisles and kitchen cupboards. It’s not just a trend—it’s a future-focused solution for a more sustainable and efficient food industry. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
As businesses continue to seek eco-friendly and efficient packaging solutions, foam packaging is evolving to meet the demands of both consumers and industries. In 2025, foam packaging will see advancements in sustainable materials, design flexibility, and cost-efficiency, making it a more viable option for environmentally conscious businesses. Here are the top foam packaging trends to watch in 2025: Lightweight and Protective Designs Biodegradable and Recyclable Foams Custom Foam Solutions for Fragile Products Flexible and Multi-Purpose Foam Packaging Improved Cushioning and Shock Absorption Reusable Foam Packaging Smart Foam Packaging Anti-Static and Conductive Foams Cost-Effective Foam Solutions Lightweight and Protective Designs Foam packaging is favored for its ability to provide lightweight yet effective protection. In 2025, expect advanced lightweight foam materials that deliver superior cushioning while reducing overall packaging weight. This helps lower shipping costs and reduces fuel consumption during transportation. Biodegradable and Recyclable Foams Foam packaging is often criticized for being difficult to recycle, but 2025 will bring more biodegradable and recyclable foam materials into the market. Manufacturers are innovating new foam types that can break down more easily or be recycled into new packaging, reducing landfill waste and environmental harm. Custom Foam Solutions for Fragile Products In 2025, brands will continue to seek custom foam packaging designed specifically to protect fragile or sensitive products. From electronics to delicate medical devices, custom foam inserts and shapes will help ensure that products arrive undamaged while optimizing the packaging space. Flexible and Multi-Purpose Foam Packaging Flexible foam solutions that can adapt to various product shapes and sizes will become more popular. Multi-use foam packaging will provide versatility for businesses looking to streamline their packaging processes while reducing the need for multiple packaging components. Improved Cushioning and Shock Absorption As e-commerce and global shipping continue to grow, the demand for foam packaging that offers superior cushioning and shock absorption will rise. Expect advances in foam technology that enhance impact resistance and protection, ensuring that products are safely delivered even over long distances. Reusable Foam Packaging Reusable foam packaging solutions will gain traction as businesses seek ways to reduce waste and adopt circular economy practices. Foam that can be cleaned, repurposed, or reused for multiple shipments will become a cost-effective and eco-friendly choice for many industries. Smart Foam Packaging Smart foam packaging is emerging as a solution for high-value products that require real-time monitoring. Foams embedded with sensors or RFID tags will allow companies to track and monitor product conditions, such as temperature or humidity, ensuring quality control throughout the supply chain. Anti-Static and Conductive Foams Industries such as electronics and technology will continue to rely on anti-static and conductive foam packaging. These foams prevent electrostatic discharge (ESD) and protect sensitive electronics from damage during transport. In 2025, more innovative foams designed to meet these specialized needs will be developed. Cost-Effective Foam Solutions As businesses seek to balance sustainability with cost-efficiency, cost-effective foam packaging solutions will remain a priority. Advances in foam manufacturing processes will reduce production costs, making sustainable foam options more affordable without sacrificing performance or protection. In 2025, foam packaging will focus on combining protection, and cost-effectiveness to meet the evolving needs of businesses and consumers. Companies that adopt these trends will be able to offer superior product protection while reducing their environmental impact and operational costs. If you’re interested in foam packaging for 2025, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Foam Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts