We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
The final steps in deploying a permanent and semi-permanent Point of Purchase (POP) display involve the logistics of distribution and the specifics of installation. Effective management of these stages is crucial to ensure that your displays are set up correctly, on time, and with optimal impact. This blog will guide you through the logistics and installation processes, providing insights on how to streamline these operations for maximum efficiency and effectiveness. Planning and Coordinating Logistics Understanding Distribution Requirements Begin by assessing the distribution requirements for your POP displays. Consider the number of locations, geographical spread, and the timeline for deployment. Effective logistics planning ensures that all displays reach their intended locations without delays or damage. Choosing a Distribution Partner Selecting the right logistics partner is vital. Look for providers with experience in handling retail displays, as they can offer specialized services such as on-time delivery to multiple locations, careful handling of materials, and even storage solutions if needed. Packaging for Protection Ensure that the POP displays are packaged securely to prevent damage during transit. This might involve custom crating or protective padding, especially for more delicate components. The goal is to have the displays arrive in pristine condition, ready for installation. Efficient and Effective Installation Preparing Installation Guidelines Provide clear, detailed installation guidelines to ensure consistent setup across all locations. This should include instructions on assembly, placement, and any necessary tools or materials. Proper guidelines help minimize errors and reduce the time needed for installation. Training Teams or Hiring Professionals Decide whether to train your staff for installation or to hire professional installers. Training in-house teams can be cost-effective and allow for more control over the process. However, professional installers can offer the advantage of experienced, quick, and reliable setup, which might be crucial for complex displays or large-scale rollouts. Coordinating with Retail Locations Work closely with the management of the retail locations where the displays will be installed. Coordination is essential for ensuring that the installation process does not disrupt business operations and that the display is placed in the most effective spot within the store. On-site Adjustments Be prepared for on-site adjustments. Even with thorough planning, the need for minor tweaks during installation is common. Quick decision-making and adaptability can help overcome any unforeseen challenges that arise during the setup. Monitoring and Troubleshooting Initial Feedback Loop Once the displays are installed, establish an initial feedback loop with the store managers and installation teams. Gather insights on the installation process and the initial response of customers to the displays. This feedback can be invaluable for making any immediate adjustments and for improving future deployments. Ongoing Maintenance Plan for the maintenance of the displays to ensure they remain attractive and functional throughout their intended lifespan. This might involve regular check-ups, cleaning, and repairs. Maintaining the displays well can significantly enhance their effectiveness and protect your investment. Conclusion Logistics and installation are critical phases in the deployment of POP displays. Efficiently managing these aspects ensures that your displays are set up to attract and engage customers effectively. By focusing on careful planning, clear communication, and flexibility, you can streamline these processes to achieve a successful display rollout that meets both your operational goals and marketing objectives. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Food packaging waste is a pressing environmental issue that demands our attention. Excessive packaging, single-use plastics, limited recycling facilities, and consumer habits all contribute to the problem. In this blog, we will explore effective strategies to minimize food packaging waste, from sustainable materials to consumer education and corporate responsibility. The Challenge of Food Packaging Waste Excessive Packaging: Over-packaging, or using more packaging than necessary, is a significant contributor to food packaging waste. Single-Use Plastics: Single-use plastic packaging, notorious for its non-biodegradable nature, poses a severe threat to the environment. Lack of Recycling: Inadequate recycling facilities and low recycling rates for certain materials exacerbate the problem. Consumer Behavior: Consumer habits, including excessive food waste and improper disposal of packaging, also contribute to the issue. Sustainable Strategies to Reduce Food Packaging Waste Optimize Packaging Design: Rethink packaging design to use the least amount of material necessary while maintaining product safety and quality. Eco-Friendly Materials: Embrace sustainable packaging materials such as biodegradable plastics, compostable materials, and recycled content. Reduce Single-Use Plastics: Transition away from single-use plastics and adopt reusable and refillable packaging options. Minimalist Packaging: Embrace minimalist packaging with clear labeling and reduced graphics to reduce material usage. Innovative Packaging: Explore innovative packaging solutions, such as edible packaging or dissolvable packaging materials. Recyclability and Compostability: Prioritize materials that are easily recyclable or compostable to promote responsible disposal. Consumer Education: Educate consumers about responsible packaging disposal, recycling programs, and the importance of reducing food waste. Reduced Food Waste: Encourage portion control or provide resealable packaging to minimize food waste. Circular Economy: Implement circular economy principles, which prioritize recycling, reusing, and reducing materials in the packaging lifecycle. Corporate Responsibility in Reducing Food Packaging Waste Sustainable Sourcing: Source packaging materials from sustainable and ethical suppliers. Eco-Friendly Initiatives: Invest in sustainable packaging research and development and collaborate with industry partners to promote eco-friendly practices. Packaging Audits: Regularly evaluate and audit packaging to identify areas for waste reduction and improved sustainability. Regulatory Compliance: Stay informed about and comply with evolving regulations related to packaging and waste reduction. Transparency: Be transparent with consumers about your sustainability efforts and progress. The Consumer Role in Reducing Food Packaging Waste Responsible Disposal: Dispose of packaging materials in accordance with local recycling and waste disposal guidelines. Minimalist Shopping: Make informed and mindful purchasing decisions to reduce unnecessary packaging. Support Sustainable Brands: Choose products from companies committed to sustainable packaging and waste reduction. Conclusion Reducing food packaging waste is a shared responsibility that involves businesses, consumers, and policymakers. By implementing sustainable packaging strategies, embracing eco-friendly materials, and educating consumers about responsible disposal and purchasing habits, we can work towards a greener future with minimized food packaging waste. It’s time to rethink, redesign, and reduce our packaging footprint to protect the planet for future generations. If you are interested in reducing your food packaging waste, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Food Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Reverse Tuck End (RTE) cartons are a popular packaging solution known for their unique design and versatility. In this blog, we will delve into the functions and features of RTE cartons, focusing on their distinctive opposite tuck closure mechanism, which sets them apart from other carton styles. Opposite Tuck Closure Mechanism At the heart of the RTE carton’s design is its distinctive opposite tuck closure mechanism. This mechanism is characterized by having two tuck flaps—one at the top and one at the bottom of the carton—each tucking into the opposite panel, creating a secure and user-friendly closure. Let’s explore the functions and features associated with this design: Secure Closure: The primary function of the opposite tuck closure mechanism is to provide a secure seal for the contents of the carton. When the top flap is tucked into the rear panel and the bottom flap into the front panel, the carton is effectively closed, protecting the contents from external factors such as dust, moisture, and tampering. This ensures that the product reaches the end consumer in pristine condition. Easy Accessibility: One of the standout features of RTE cartons is their user-friendly design. Unlike some other carton styles that require complete opening, RTE cartons allow for convenient access to the product without the need to fully unseal the package. Consumers can easily open the carton by partially releasing one of the tuck flaps, retrieve the product, and then reseal it, maintaining the product’s freshness and usability. Space for Information and Branding: RTE cartons provide ample space for product information, branding, and graphics on both the front and rear panels. This design feature allows manufacturers and marketers to convey important details about the product, such as usage instructions, ingredients, and promotional messaging. Additionally, the extended surface area offers an excellent canvas for eye-catching visuals and branding elements, enhancing the product’s shelf appeal. Efficient Storage and Stacking: RTE cartons are designed with efficiency in mind. Their rectangular shape and opposite tuck closure facilitate easy stacking and storage. Whether on store shelves or in warehouses, RTE cartons maximize space utilization, making them a practical choice for businesses with storage constraints. Versatile Applications: RTE cartons are highly versatile and suitable for a wide range of products and industries. Their ease of use, secure closure, and ample branding space make them a preferred choice for packaging electronics, hardware, pharmaceuticals, consumer goods, office supplies, and more. If you are interested in reverse tuck end folding cartons, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Folding Carton (RTE) Facebook Twitter LinkedIn Pinterest Relevant Posts
With tariffs set to reshape the U.S. packaging industry in 2025, packaging buyers must understand their potential benefits and challenges. Tariffs aim to encourage domestic sourcing and manufacturing, but their effects can be complex. This blog examines the pros and cons of tariffs for packaging buyers, offering a neutral and informative perspective to help navigate the changing landscape. What Are Tariffs and How Do They Affect Packaging? Tariffs are taxes imposed on imported goods, designed to incentivize businesses to source domestically. For the packaging industry, this can lead to increased costs for materials and finished products sourced internationally. At the same time, tariffs may promote local manufacturing and strengthen domestic supply chains. The Pros of Tariffs on Packaging Encourages Domestic Manufacturing Tariffs make imported goods more expensive, driving demand for U.S.-produced materials and packaging products. Benefits for Buyers: Strengthened local supply chains reduce dependency on international markets. Shorter transportation distances can improve delivery reliability and speed. Opportunities to work with domestic suppliers who align with sustainability and quality standards. Reduces Exposure to Global Disruptions The COVID-19 pandemic and other global events highlighted vulnerabilities in international supply chains. Tariffs encourage buyers to source locally, mitigating risks from international shipping delays or geopolitical tensions. Drives Investment in Innovation As demand for domestic packaging grows, U.S. manufacturers may invest in new technologies and materials to remain competitive. Examples of Innovation: Development of cost-effective, eco-friendly packaging options. Automation to improve production efficiency and reduce lead times. Potential Environmental Benefits Local sourcing reduces the need for long-distance shipping, which can lower carbon emissions associated with packaging production and transportation. The Cons of Tariffs on Packaging Increased Costs The most immediate impact of tariffs is higher prices for imported materials and products. These costs can affect buyers in several ways: Material Price Increases: Tariffs on imported paperboard, plastics, or aluminum can drive up the cost of packaging solutions like corrugated boxes, flexible films, and beverage cans. Pass-Through Costs: Suppliers may pass tariff-related expenses onto buyers, increasing procurement costs. Supply Chain Bottlenecks The shift to domestic sourcing can create short-term challenges as manufacturers ramp up to meet increased demand. Potential Issues: Limited production capacity among domestic suppliers. Longer lead times due to initial supply shortages. Limited Supplier Options In some cases, buyers may struggle to find domestic suppliers offering the same quality, pricing, or product variety as their international counterparts. Complexity in Procurement Tariffs add an extra layer of complexity to procurement processes, requiring buyers to: Monitor tariff changes and their impacts. Evaluate the cost-benefit of domestic vs. international sourcing. Navigate customs regulations and compliance requirements for any remaining imports. Balancing the Pros and Cons Packaging buyers can weigh the benefits and drawbacks of tariffs by aligning their sourcing strategies with business goals. Consider these key factors: When Tariffs Can Be a Positive Change: Your business values a resilient, local supply chain. Sustainability is a priority, and reducing transportation emissions aligns with your goals. You’re looking to foster long-term partnerships with domestic manufacturers. When Tariffs May Pose Challenges: Your packaging relies on specialized materials or products not widely available in the U.S. Cost increases would significantly impact your pricing or profitability. You operate in an industry where margins are already tight. Preparing for Tariffs in the Packaging Industry To navigate the impact of tariffs effectively, packaging buyers can take proactive steps to mitigate challenges while capitalizing on opportunities: Evaluate Supplier Relationships: Build partnerships with domestic manufacturers to ensure reliable sourcing. Invest in Cost Management: Optimize packaging designs and explore alternative materials to reduce expenses. Stay Updated: Monitor tariff policies and industry trends to make informed decisions. Leverage Technology: Use supply chain management tools to enhance forecasting, inventory management, and sourcing strategies. Final Thoughts Tariffs on packaging present a mixed picture for buyers, offering both opportunities and obstacles. While they can drive innovation and strengthen domestic supply chains, they also introduce cost pressures and logistical challenges. By understanding the pros and cons of tariffs and preparing strategically, packaging buyers can adapt to these changes while maintaining operational efficiency. If you are interested in maximizing the benefits of tariffs on your packaging and limiting the challenges, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the competitive landscape of product marketing, packaging is not just a vessel for your products; it’s a crucial communication channel. The way a brand utilizes messaging and communication on packaging can significantly influence consumer perception, brand recall, and ultimately, purchasing decisions. This blog post explores how brands can effectively leverage the power of messaging and communication on their packaging to engage customers and enhance brand identity. The Role of Messaging in Packaging Packaging is often the first point of physical contact between a consumer and a product. The messages conveyed through packaging can range from brand values and product benefits to user instructions and sustainability claims. Effective messaging on packaging can educate, persuade, and create an emotional connection with the consumer. Crafting Effective Messaging Clarity and Conciseness: Packaging has limited space, so messages should be clear and to the point. Overcrowding the package with too much text can overwhelm the consumer and dilute key messages. Relevance and Resonance: The messaging should resonate with the target audience. Understanding consumer needs, preferences, and pain points is crucial in crafting messages that connect and engage. Brand Voice Consistency: The tone, style, and language used on packaging should be consistent with the overall brand voice. This consistency reinforces brand identity and aids in building brand trust. Strategic Placement of Messages Front and Center: Key messages, like the product name, unique selling proposition (USP), or a call to action, should be prominently placed on the front of the package. This is what consumers see first and what captures their attention. Secondary Information: Other important information, such as product details, ingredients, and usage instructions, can be placed on the sides or back of the package. This placement allows interested consumers to learn more without cluttering the primary display area. Leveraging Visual Elements for Communication Typography and Color: The choice of fonts and colors can significantly impact the readability and emotional impact of your messages. Bold fonts and contrasting colors can make key messages stand out. Graphics and Icons: Visuals can often communicate messages more effectively than words. Using icons, infographics, or illustrations can help convey complex information in an easily digestible format. Incorporating Interactive Elements QR Codes and AR: Modern packaging often includes QR codes or augmented reality (AR) elements. These can link consumers to digital content, providing a deeper engagement with the brand and detailed product information. Social Media Prompts: Encouraging consumers to engage with the brand on social media through packaging can build a community and foster brand loyalty. Sustainability Messaging Eco-friendly Claims: As consumers become more environmentally conscious, including messages about the sustainability of the packaging and product can be a significant selling point. Transparency: Be transparent about your environmental claims. Misleading or vague claims can lead to consumer mistrust. Regulatory Compliance and Legal Considerations Compliance: Ensure that all messaging on packaging complies with industry-specific regulations, especially in sectors like food, beverages, and pharmaceuticals. Truthfulness: All claims made on packaging should be accurate and verifiable to maintain credibility and avoid legal issues. Testing and Feedback Consumer Testing: Conducting market research and consumer testing can provide valuable insights into how effective your packaging messaging is and what improvements can be made. Iterative Process: Continuously refine your packaging messages based on consumer feedback and market trends. Conclusion Effective messaging and communication on packaging are about striking the right balance between informing, engaging, and persuading your target audience. It’s an integral part of the marketing strategy that can significantly influence the consumer’s journey from awareness to purchase. In an era where consumers are bombarded with choices, packaging that communicates effectively can make your product stand out and resonate with the intended audience. Remember, in the world of packaging, a message well conveyed is a product well perceived. If you are interested custom packaging solutions to communicate effectively with your audience, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts