We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
The longevity of corrugated boxes, a question frequently asked by businesses and consumers alike, hinges on several key factors, including their construction, material quality, and the conditions under which they are stored and used. Typically, corrugated boxes are designed to withstand the rigors of shipping and handling for a single shipping cycle, which can range from a few days to several weeks, depending on the logistics involved. However, under ideal conditions and with proper care, these boxes can be reused multiple times, extending their useful life significantly. Understanding Corrugated Boxes To appreciate why and how corrugated boxes last, it’s important to start with their construction. Corrugated boxes are made from corrugated fiberboard, consisting of two or three flat linerboards encasing a fluted corrugated sheet. This design imparts strength and durability, making the boxes capable of protecting contents against bumps, drops, and compression. Material Properties The durability of corrugated boxes also depends on the quality of the materials used. High-quality corrugated fiberboard, made from virgin or recycled paper, can enhance the box’s strength and longevity. The paper’s grade, thickness, and the flute size of the corrugated medium contribute to the box’s overall durability, resistance to moisture, and ability to withstand various loads. Environmental Conditions and Storage How long corrugated boxes last is greatly influenced by environmental conditions. Exposure to humidity, extreme temperatures, and direct sunlight can weaken the boxes, reducing their lifespan. Proper storage in a cool, dry place can help preserve their integrity for longer periods. Additionally, avoiding overloading and ensuring that boxes are stacked correctly can prevent crushing and deformation, further extending their life. Reusability and Recycling One of the strengths of corrugated boxes is their reusability. Boxes that are gently used and remain in good condition can be reused for shipping or storage multiple times. This reusability factor not only extends the life of the boxes but also contributes to environmental sustainability by reducing waste and the need for new materials. Moreover, when corrugated boxes reach the end of their useful life, they are highly recyclable. The recycling process rejuvenates the fiber, allowing it to be used in the production of new boxes or other paper products, thus closing the loop in the product lifecycle. Best Practices for Extending Life To maximize the lifespan of corrugated boxes, several best practices can be followed: Avoid exposure to damp conditions and direct sunlight. Do not overload boxes or stack them in a manner that puts undue stress on the bottom boxes. Store boxes in a cool, dry environment to prevent the paper from weakening. Flatten and store unused boxes in a protected area to avoid unnecessary wear and tear. Conclusion In conclusion, the lifespan of corrugated boxes is a function of their construction, the quality of materials used, and how they are handled and stored. With proper care and under ideal conditions, these boxes can serve well beyond a single shipping cycle, offering an efficient, cost-effective, and environmentally friendly packaging solution. By understanding the factors that contribute to their longevity, users can take steps to extend the life of their corrugated boxes, benefiting both their bottom line and the planet. If you are interested in corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
A Point of Purchase (POP) display is a powerful marketing tool used by retailers and brands to attract customers’ attention, showcase products, and boost sales at the moment of decision-making. However, designing an effective POP display requires careful consideration and adherence to certain principles. In this comprehensive guide, we’ll explore the essential do’s and dont’s of creating a successful POP display. The Do’s of Creating a POP Display 1. Know Your Target Audience:Understand the preferences, interests, and buying behaviors of your target customers. Tailor your POP display to resonate with your audience. 2. Highlight Key Products:Focus on promoting a select few products rather than overwhelming customers with too many options. Highlighting specific items can lead to higher sales. 3. Eye-Catching Design:Invest in an attractive and visually appealing design. Use colors, graphics, and branding elements that align with your brand identity. 4. Simplicity:Keep the design simple and uncluttered. A cluttered display can confuse customers and discourage them from making a purchase. 5. Effective Signage:Use clear and concise signage to convey product information, benefits, and pricing. Ensure that signage is easy to read from a distance. 6. Product Accessibility:Arrange products in a way that encourages customers to interact with them. Allow for easy product access and handling. 7. Incorporate Branding:Reinforce your brand identity through consistent logo placement, color schemes, and messaging on the display. 8. Lighting:Consider using lighting to draw attention to your display. Well-placed lights can make products stand out and create a more inviting atmosphere. 9. Durability:Choose durable materials and construction for your POP display, especially if it will be placed in high-traffic areas. 10. Regular Maintenance:Ensure that your POP display is regularly maintained and refreshed. Replace damaged or worn-out elements promptly. Supplier Negotiation and Comparison Establishing a good relationship with suppliers can open the door to discounts, especially if your business is a repeat customer. Don’t hesitate to negotiate prices or ask for special deals. Additionally, regularly comparing prices from different suppliers can uncover more competitive rates or better terms. Keep in mind that the cheapest option is not always the best choice if it compromises box quality, which can lead to product damage and higher costs in the long run. The Don’ts of Creating a POP Display 1. Overcrowding:Avoid overcrowding the display with too many products or excessive signage. Clutter can deter customers. 2. Complex Messaging:Keep your messaging simple and straightforward. Avoid using technical jargon or overly complicated language. 3. Ignoring Placement:Consider the location of your POP display within the store. Don’t place it in an area with poor visibility or low foot traffic. 4. Lack of Clarity:Don’t leave customers guessing about product details or pricing. Make sure all essential information is clearly displayed. 5. Inconsistent Branding:Maintain consistency in branding elements. Avoid using conflicting colors, fonts, or logos that can confuse customers. 6. Neglecting Maintenance:Neglecting the maintenance of your display can lead to a negative impression. Regularly check for damage or wear and tear. 7. Disregarding Feedback:Don’t ignore customer feedback or sales data. Use insights to make improvements to your POP display strategy. 8. Not Testing:Don’t skip the testing phase. Before deploying your display, conduct test runs to ensure it’s visually appealing and functional. 9. Ignoring Trends:Stay updated with current design and retail trends. An outdated or out-of-touch display can deter customers. 10. Lack of Flexibility:Ensure that your POP display can be adapted to changing needs or promotions. A rigid design can limit its effectiveness. Conclusion Creating a successful POP display requires careful planning and adherence to best practices. By knowing your audience, highlighting key products, focusing on design and simplicity, using effective signage, ensuring product accessibility, incorporating branding, considering lighting and durability, maintaining the display, and avoiding common pitfalls such as overcrowding and complex messaging, you can create a compelling and effective POP display that captures customers’ attention and drives sales. Keep in mind that a well-executed POP display can be a valuable asset in your marketing toolkit, enhancing your brand’s visibility and increasing product sales. If you are interested in point of purchase displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
Yes, a corrugated box is an excellent choice for shipping due to its strong, durable nature and its ability to protect contents from damage during transit. Its structural integrity, coupled with its lightweight design, makes it ideal for a wide range of shipping needs, from delicate items to heavy goods. Strength and Durability The key to the corrugated box’s suitability for shipping lies in its unique construction. Composed of a fluted corrugated sheet sandwiched between two linerboards, this design creates a sturdy, yet cushioned, environment for items being shipped. The corrugation provides resistance against impacts, vibrations, and compression, significantly reducing the risk of damage. This structural strength is scalable; by adjusting the thickness of the board and the size of the flutes, corrugated boxes can be customized to handle various weight capacities and protection levels. Versatility Corrugated boxes offer unparalleled versatility. They can be customized in size, shape, and strength to suit specific shipping needs, whether for small, fragile items or large, bulky products. This customization extends to the printing and branding of the boxes, enabling businesses to use their packaging as a marketing tool. Moreover, additional features like handles, die-cut inserts, or reinforced corners can be added to enhance functionality and protection. Sustainability In an era where environmental concerns are increasingly important, corrugated boxes stand out for their eco-friendliness. Made from renewable resources, primarily recycled paper, corrugated boxes are recyclable and biodegradable. Their production and recycling processes are energy efficient and contribute to a reduction in carbon footprint, making corrugated boxes a responsible choice for businesses committed to sustainability. Protective Features Corrugated boxes can also be equipped with various protective features to enhance their shipping capabilities. These include water-resistant coatings or liners, which protect against moisture and humidity, and barrier coatings that guard against oil, grease, or other contaminants. For items requiring temperature control, insulated corrugated boxes are available to maintain a stable environment during transit. Ease of Use The simplicity and ease of use of corrugated boxes are significant benefits. They can be quickly assembled, filled, sealed, and labeled, making the packing process efficient and straightforward. At the destination, they are easy to open and, if undamaged, can be reused or recycled, contributing to waste reduction. Conclusion Corrugated boxes are indeed an excellent choice for shipping, offering a combination of strength, durability, cost efficiency, and environmental sustainability. Their adaptability to various shipping requirements, coupled with protective and customizable features, makes them a reliable packaging solution for businesses and individuals worldwide. Whether you’re shipping locally or internationally, corrugated boxes ensure that your products arrive safely, securely, and in style. If you are interested in corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
Folding cartons are one of the most versatile forms of retail packaging—and how you print on them can make the difference between a product that blends in and one that commands attention. Strategic printing isn’t just about aesthetics; it’s about communicating value, increasing shelf appeal, and making your packaging work harder without adding cost. Here’s how to use print effectively to elevate your folding cartons—whether you’re working with skincare, supplements, food, electronics, or lifestyle products. Use Print to Create Visual Hierarchy Your folding carton only has a few seconds to make an impression on the shelf. Strategic printing helps guide the customer’s eye to what matters most. Tips: Use bold, contrasting colors or finishes (spot UV, foil) to highlight your brand name or logo Place key selling points (benefits, claims, features) front and center using larger font sizes Use typography and spacing to separate messaging and improve readability ✅ Helps the customer immediately understand what your product is and why it matters ✅ Improves visual impact without changing the structure ✅ Reduces reliance on costly redesigns by making the most of layout Match Print Quality to Product Value Your packaging should reflect the value of the product inside. Low-quality print on a premium item creates confusion—or worse, distrust. Use printing to reinforce brand perception. Recommendations: For high-end products, use offset or digital printing with high-resolution artwork Consider soft-touch coating, foil stamping, or embossed logos to enhance tactile appeal For entry-level products, clean flexo printing with sharp colors and simple messaging works well ✅ Aligns packaging with price point ✅ Builds customer trust and perceived quality ✅ Supports brand consistency across SKUs Make the Most of Every Panel Most folding cartons have six printable panels—front, back, two sides, top, and bottom. Don’t waste the real estate. Strategies: Use side panels for storytelling: sustainability efforts, brand values, QR codes Use bottom or inner flaps for certifications or required disclosures Add interactive elements (e.g., scan-to-learn codes) to drive post-purchase engagement ✅ Adds value without extra packaging ✅ Keeps primary panels clean and uncluttered ✅ Improves consumer education and brand connection Use Print to Simplify SKU Management For brands managing multiple SKUs or flavor/variant lines, digital printing or smart layout choices can reduce production complexity. Tactics: Create a shared dieline with only small design changes per SKU (e.g., color blocks, product names) Use black plate changes to keep core branding consistent while personalizing each version Leverage short-run digital printing for seasonal or promotional packaging ✅ Reduces setup and plate costs ✅ Increases flexibility for new launches ✅ Speeds up time to market for new variants Print for Retail Compliance Many retailers—especially in food, supplement, and cosmetic categories—have strict requirements around what’s displayed and where. Best practices: Print barcodes and expiration dates in scannable, clearly defined areas Use appropriate font sizes and spacing for ingredients, warnings, or supplement facts Leave space for lot coding or labeling if filled after printing ✅ Helps avoid costly chargebacks or relabeling ✅ Ensures legal compliance and customer clarity ✅ Streamlines vendor approvals Create a Memorable Unboxing Moment Folding cartons aren’t just for shelves—they also deliver an unboxing experience. The inside of the carton is an underutilized branding space. Ideas: Print a thank-you message or tagline inside the top flap Include hidden branding, illustrations, or QR codes inside the box Use the interior to reinforce key product benefits or cross-sell other products ✅ Turns packaging into a brand moment ✅ Encourages sharing and customer loyalty ✅ Adds value without structural changes Keep Production Methods in Mind Not every finish or design choice works with every printing method. Knowing the strengths of each helps you make the most cost-effective decision: Digital printing is perfect for small batches, personalized runs, or multiple SKUs Offset printing is ideal for high-quality retail packaging in larger volumes Flexographic printing is budget-friendly for basic folding cartons or larger quantities with simpler designs ✅ Ensures print decisions align with volume, speed, and budget ✅ Reduces production delays and unexpected costs Final Thoughts Your folding carton is more than just a box—it’s your on-shelf sales rep, brand ambassador, and customer touchpoint all in one. Strategic use of print can transform ordinary packaging into a powerful marketing tool, helping you communicate, connect, and convert. Need help making your folding carton print work harder? We’ll help you choose the right design, layout, and print method to bring out the best in your packaging—without overcomplicating your process or budget. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Folding Carton Facebook Twitter LinkedIn Pinterest Relevant Posts
Printed packaging plays a crucial role in brand perception, shelf appeal, and the overall customer experience—but the work doesn’t stop once the ink hits the surface. Without the right finish, that print is vulnerable to scuffs, fading, moisture, and friction during production, handling, or shipping. Whether you’re working with corrugated boxes, folding cartons, or rigid boxes, finishes do more than elevate appearance—they’re your first line of defense in protecting print. Here’s how the right finish keeps your packaging looking sharp from press to doorstep. Why Finishes Matter Your packaging travels through a lot—automated fulfillment, stacking, freight, climate changes, and customer handling. Finishes act as a protective shield, sealing the printed surface and improving the durability, longevity, and professional appearance of the box. Without a finish, print can: Rub off or smudge Fade under UV exposure Scuff or tear during shipping Absorb moisture or oils from hands A finish helps maintain the integrity of the design and branding under real-world conditions. Common Finishes That Add Protection Aqueous Coating A water-based coating that dries quickly and provides light protection against scuffing, fingerprints, and dirt. ✅ Ideal for folding cartons and corrugated boxes✅ Cost-effective, eco-friendly, and adds a subtle shine or matte finish✅ Can be applied inline during printing for fast turnaround UV Coating A high-gloss or matte coating cured with ultraviolet light, offering stronger protection than aqueous. ✅ Great for high-touch surfaces✅ Resists abrasion and moisture✅ Frequently used on folding cartons and rigid boxes Soft-Touch Coating A smooth, velvet-like matte finish that enhances tactile feel while offering surface protection. ✅ Popular in rigid boxes and premium folding cartons✅ Pairs well with foil stamping and embossing✅ Resists fingerprints and minor scuffs Lamination (Gloss or Matte) A plastic film applied to the printed surface, offering the highest level of protection against tearing, moisture, and surface wear. ✅ Common in litho-labeled corrugated and rigid boxes✅ Adds structure and premium feel✅ Excellent for high-end retail packaging or long shelf-life applications Spot UV A selective UV coating applied only to certain parts of the design (like logos or images). ✅ Protects key branding elements✅ Adds contrast and visual depth✅ Best used in combination with other finishes How Finishes Vary by Box Type Corrugated Boxes Corrugated boxes are often exposed to rough handling and shipping abuse. For printed corrugated: Aqueous coating protects basic graphics in litho-label or digital runs Laminated litho labels offer the best protection and visual appeal Inside print (protected by the box itself) is an option for minimal damage risk Folding Cartons Folding cartons are more likely to be handled in retail and must look good under bright lights. Gloss or matte coatings resist scuffing on shelves Soft-touch adds luxury while improving grip Spot UV can highlight key details while protecting them Rigid Boxes Often used for luxury goods, rigid boxes require both durability and a premium finish. Lamination protects litho labels from edge cracking or peeling Soft-touch and foil can be layered for both tactile appeal and surface protection Embossing with a finish ensures your raised designs stay clean and sharp Final Thoughts A finish isn’t just a design choice—it’s a functional upgrade that preserves the quality, readability, and impact of your printed packaging. Whether you’re shipping across the country or selling on a shelf, the right finish protects your investment and keeps your brand looking its best. Need help selecting the right finish for your boxes?We’ll guide you through coatings, lamination, and protective treatments tailored to your packaging type and brand goals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts