We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
As a small business owner, bringing your product to retail is a significant milestone, and the packaging plays a crucial role in making a lasting impression on customers. Proper packaging not only protects your product but also enhances its visual appeal and brand recognition. In this comprehensive guide, we’ll walk you through the essential steps and considerations for creating the correct and proper packaging for your product as you navigate the retail landscape. Understand Your Product and Audience Before diving into packaging design, take the time to thoroughly understand your product and target audience. What are the unique features and benefits of your product? What problem does it solve for your customers? Knowing your product inside and out will help you tailor your packaging to its specific needs and the preferences of your audience. Determine Your Budget Packaging costs can vary significantly depending on factors like materials, design complexity, and order quantity. Determine your budget for packaging early in the process to ensure you strike the right balance between cost and quality. Remember that packaging is an investment in your brand’s success. Choose the Right Materials Selecting the appropriate packaging materials is essential for product protection and presentation. Consider factors such as product fragility, weight, and environmental impact when choosing materials. Common packaging materials include cardboard, corrugated cardboard, plastic, glass, and more. If sustainability is a priority, explore eco-friendly options. Focus on Functionality Functionality is key when designing retail packaging. Your packaging should not only protect your product but also make it easy for customers to access and use. Consider features like resealable closures, easy-open tabs, and clear windows that allow customers to see the product inside. Design for Brand Identity Your packaging should align with your brand’s identity and convey a cohesive message. Use your brand colors, logo, and typography consistently across all packaging elements. A well-designed package enhances brand recognition and encourages customer loyalty. Follow Retailer Guidelines If you plan to sell your product through specific retailers, be sure to understand their packaging guidelines and requirements. Retailers often have specific packaging standards that must be met for shelf placement. Failing to comply with these guidelines can hinder your product’s entry into retail stores. Test and Iterate Before finalizing your packaging, conduct testing and gather feedback. Test the packaging for durability, functionality, and visual appeal. Seek input from potential customers, friends, or focus groups to ensure it resonates with your target audience. Be open to making adjustments based on the feedback you receive. Consider Sustainability Sustainability is an increasingly important factor in packaging design. Many consumers prefer eco-friendly packaging, so explore options like recyclable materials, reduced packaging waste, and sustainable printing practices. Highlight your commitment to sustainability on your packaging if applicable. Work with Professionals If you’re not confident in your packaging design skills, consider working with packaging professionals, such as graphic designers and packaging manufacturers. They can provide expertise and guidance to create packaging that meets industry standards and customer expectations. Plan for Production and Distribution Once you’ve finalized your packaging design, plan for production and distribution. Choose a reliable packaging manufacturer or supplier that can meet your production needs. Ensure that your packaging is compatible with your distribution methods and can withstand the rigors of shipping and handling. Conclusion Creating the correct and proper packaging for your small business product is a critical step in bringing it to retail success. Invest time and resources in thoughtful packaging design that aligns with your brand identity, appeals to your target audience, and meets retailer requirements. A well-designed package not only enhances your product’s chances of success on retail shelves but also communicates your brand’s values and quality to customers. With the right packaging strategy, your small business can make a memorable impact in the retail marketplace. If you are interested in bringing your products to retail with the correct packaging solutions, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Retail Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the competitive world of retail, effective packaging can make all the difference. If your product finds itself on the bottom shelf, it’s essential to invest in packaging that not only protects your product but also captures the attention of shoppers. In this comprehensive guide, we’ll explore how to package your product for retail and make it stand out, even when placed on the bottom shelf. Know Your Target Audience Eye-Catching Design Optimize Packaging Size Clear Product Information Use Unique Shapes Incorporate Interactive Elements Highlight Key Selling Points Utilize Color Psychology Test Store Layouts Collaborate with Retailers Understanding the Significance of Shelf Placement The placement of your product on the retail shelf can greatly impact its visibility and sales. Bottom shelf placement is a common challenge, as it may be less eye-catching than eye-level or top-shelf locations. However, with strategic packaging and design, you can overcome this challenge and make your product shine. Know Your Target Audience Understanding your target audience is the first step in creating effective packaging. What appeals to your potential customers? What are their preferences and priorities? Tailor your packaging design to resonate with your target demographic. Eye-Catching Design Invest in a visually appealing packaging design that grabs attention. Use vibrant colors, compelling graphics, and high-quality images to make your product stand out. Ensure that your packaging reflects the essence of your brand and the uniqueness of your product. Optimize Packaging Size Consider the dimensions of your packaging. If your product is on the bottom shelf, it should be easy to reach and handle. Avoid oversized or bulky packaging that can be challenging for customers to access. Clear Product Information Provide clear and concise product information on the packaging. Shoppers should be able to quickly understand what your product is, its key features, and its benefits. Use legible fonts and make essential details easily visible. Use Unique Shapes Consider unique packaging shapes that distinguish your product from the competition. Unconventional shapes can pique curiosity and draw shoppers’ attention. However, ensure that the shape aligns with your brand and product identity. Incorporate Interactive Elements Interactive packaging features can engage shoppers and make your product memorable. This might include peel-and-reveal labels, cut-out windows, or embossed textures that invite touch and exploration. Highlight Key Selling Points Identify your product’s key selling points and prominently feature them on the packaging. Whether it’s eco-friendly materials, product quality, or a special promotion, make sure these attributes are clearly communicated. Utilize Color Psychology Harness the power of color psychology to evoke specific emotions and associations. Different colors can convey trust, excitement, or relaxation, depending on your brand and product message. Test Store Layouts Visit retail stores where your product is sold and observe how the bottom shelves are arranged. Request shelf adjustments or rearrangements if necessary to ensure better visibility. Collaborate with Retailers Build strong relationships with retailers and collaborate on promotional opportunities. Retailers may provide signage, displays, or end-cap placements that can enhance your product’s visibility. Conclusion Effective packaging is a crucial element in making your product stand out on the bottom shelf of retail stores. By understanding your target audience, investing in eye-catching design, optimizing packaging size, providing clear product information, using unique shapes, incorporating interactive elements, highlighting key selling points, leveraging color psychology, testing store layouts, and collaborating with retailers, you can increase your product’s chances of success, even in a less prominent location. Remember that packaging is not just a protective shell; it’s a powerful marketing tool that can influence shoppers’ buying decisions. With thoughtful and strategic packaging, you can make your product a standout success on any shelf. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Choosing corrugated boxes for packaging needs is a decision that offers unparalleled benefits in terms of protection, sustainability, and cost-effectiveness. These boxes stand out for their robust design, versatility, and environmental friendliness, making them a top choice for businesses looking to optimize their packaging solutions. Superior Protection At the heart of the appeal of corrugated boxes is their exceptional ability to protect contents during shipping and storage. The secret lies in their construction: a fluted corrugated sheet sandwiched between one or two linerboards. This structure creates a sturdy yet cushioned barrier against impacts, vibrations, and compressive forces, ensuring that items inside remain secure and undamaged. The fluting also provides excellent insulation against temperature changes, which is crucial for the safe transport of sensitive products. Customization and Flexibility Corrugated boxes can be easily customized to meet the specific needs of any product, regardless of size, shape, or fragility. This flexibility ensures that every item can be packaged in a box that fits perfectly, reducing the risk of movement and damage. Additionally, these boxes can be printed with logos, branding elements, or handling instructions, enhancing brand visibility and providing valuable information to handlers and consumers alike. Environmental Sustainability In today’s eco-conscious market, the sustainability of packaging materials is more important than ever. Corrugated boxes excel in this area, as they are made from recycled paper and are fully recyclable themselves. The industry’s commitment to sustainable practices means that the majority of corrugated cardboard is produced using renewable energy sources, and the high recycling rate of these boxes reduces the need for virgin paper, conserving natural resources and minimizing environmental impact. Cost Efficiency Despite their high quality and performance, corrugated boxes are an economical packaging option. Their lightweight design lowers shipping costs, and the materials used in their production are relatively inexpensive, especially when compared to alternative packaging solutions. This cost efficiency makes corrugated boxes an attractive choice for businesses of all sizes, from small startups to large corporations. Durability for Repeated Use Corrugated boxes are not only strong but also durable enough for multiple uses, underlining their value and efficiency. When handled and stored properly, these boxes can be reused several times, further extending their lifecycle and enhancing their environmental benefits. This durability also contributes to their cost-effectiveness, as the ability to reuse boxes can significantly reduce packaging costs over time. Wide Range of Applications The versatility and adaptability of corrugated boxes make them suitable for a vast array of applications. From fragile electronics and perishable food items to bulky industrial equipment, corrugated boxes can be engineered to meet the specific requirements of virtually any product. This wide-ranging applicability ensures that businesses in diverse sectors can rely on these boxes for their packaging needs. Conclusion The choice of corrugated boxes for packaging is justified by their protective qualities, customization options, environmental sustainability, cost-efficiency, and durability. These advantages make corrugated boxes an indispensable resource for businesses seeking reliable, responsible, and effective packaging solutions. With their ability to cater to a wide range of products and their contribution to sustainable packaging practices, corrugated boxes are not just a choice but a necessity for forward-thinking businesses today. If you are interested in corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
Medical device packaging plays a crucial role in protecting products, ensuring sterility, and enhancing user confidence. Beyond just functionality, packaging influences customer perception, which can directly impact a company’s reputation, product adoption, and market success. When customers—including hospitals, healthcare providers, and patients—receive a medical device, the first interaction is with the packaging, making it a critical factor in trust and credibility. How Packaging Affects Customer Perception Trust and Brand Credibility In the medical field, trust is paramount. Packaging that looks clean, professional, and tamper-proof reassures customers that the device inside is safe and high quality. Poorly designed or damaged packaging, on the other hand, can raise concerns about contamination or product reliability, negatively affecting customer confidence. Compliance and Safety Assurance Customers expect medical devices to meet strict regulatory standards for safety and sterility. Packaging that clearly displays compliance certifications (FDA, ISO, CE), expiration dates, and handling instructions reassures end-users that the product is reliable and meets industry standards. Conversely, unclear or missing information can create hesitation or even rejection of the product. Ease of Use and Accessibility Medical professionals and patients often interact with packaging in high-pressure environments, where ease of access is essential. Packaging should be intuitive, easy to open, and designed for quick, safe product retrieval. If packaging is difficult to open or use, it can lead to frustration, delays in treatment, or even damage to the device before use. Tamper Evidence and Product Integrity Medical device packaging must incorporate tamper-evident features to ensure product integrity. Seals, RFID tracking, and authentication labels help customers feel secure that the product hasn’t been compromised. If packaging appears tampered with or unsecure, it can result in returns, complaints, or loss of trust in the brand. Optimizing Medical Device Packaging for Positive Customer Perception To ensure packaging creates a strong, positive impression, companies should consider: High-quality materials that ensure product protection and sterility. Clear and concise labeling to provide essential information without clutter. User-friendly design for accessibility in both clinical and home settings. Tamper-proof features to prevent unauthorized access and enhance security. Final Thoughts: Why Packaging Perception Matters Customer perception of medical device packaging is as important as the device itself. Trust, safety, ease of use, and branding all play a role in how a product is received. Investing in high-quality, well-designed packaging not only ensures compliance but also enhances user confidence and strengthens brand reputation. Looking to improve your medical device packaging solutions? Contact Brown Packaging today for expert insights and customized packaging solutions that align with industry standards and customer expectations. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Medical Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In 2025, small businesses must be more strategic than ever when it comes to packaging. With rising eCommerce competition, increasing material costs, and evolving consumer expectations, packaging is no longer just about protection—it’s a branding tool, a cost-efficiency factor, and a sustainability consideration. This guide will help small businesses navigate the latest packaging trends, cost-saving strategies, and best practices to optimize their packaging for success. Key Packaging Trends for 2025 Customization & Brand Differentiation With an oversaturated market, packaging must do more than just house a product—it needs to tell a story. Small businesses should focus on: Custom-printed packaging with unique designs and logos. Branded inserts and thank-you cards to enhance the unboxing experience. Limited edition packaging for seasonal promotions and collaborations. Cost-Effective Solutions Without Sacrificing Quality Material and shipping costs are expected to rise in 2025, making cost-efficient packaging strategies essential. Small businesses can save money by: Right-sizing packaging to eliminate excess material and reduce dimensional weight fees. Exploring alternative materials like lightweight corrugated mailers instead of heavier boxes. Partnering with domestic suppliers to avoid tariffs and long international shipping delays. Protective Packaging for eCommerce & Shipping With the continued growth of online shopping, damaged products lead to costly returns and customer dissatisfaction. Key considerations include: Durable corrugated boxes with reinforced edges for fragile items. Protective inserts like molded pulp or foam cushioning to prevent movement in transit. Tamper-evident and resealable packaging for added security. Multi-Purpose & Functional Design Innovative packaging that enhances usability will set small businesses apart. Examples include: Convertible packaging that doubles as storage or display units. Easy-open tear strips and resealable features for convenience. Minimalist, space-saving designs to optimize storage and shipping. How Small Businesses Can Optimize Their Packaging Strategy Work with the Right Supplier Finding a reliable packaging supplier that understands your business needs can help ensure cost savings, flexibility, and customization options. Look for: Low minimum order quantities (MOQs) for scalability. Customization options for branding and printing. Domestic suppliers for faster turnaround times. Invest in Digital Printing for Short Runs Digital printing allows for smaller batch orders with high-quality graphics, perfect for businesses that frequently update their packaging design. Balance Aesthetics with Functionality While great design matters, packaging should also be easy to store, ship, and open. Ensuring a balance between brand presentation and practicality is key to maximizing customer satisfaction. Final Thoughts: Packaging as a Growth Strategy For small businesses in 2025, packaging is more than just a necessity—it’s a competitive advantage. By embracing cost-efficient materials, protective designs, customization, and the right supplier partnerships, businesses can create memorable unboxing experiences while optimizing their bottom line. Need custom packaging solutions tailored for small businesses? Contact Brown Packaging today to explore cost-effective, high-quality options for 2025! (714)300-0650 request@brownpackaging.com Most Recent Posts: Custom Packaging Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Facebook Twitter LinkedIn Pinterest Relevant Posts