We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
We all want to protect our products during shipment, but are not quite sure on which product to use, often many of us find ourselves selecting either bubble or foam. Both are similar in purpose as they serve as a packaging protective solution, but they differ in application or in use. By understanding the difference between the two, you can better optimize your packaging efficiency and protection. What Is a Bubble Roll? Bubble Roll is a plastic sheet consisting of air bubbles that are designed to protect objects by restricting movement and absorbing damage. Bubble roll is available in a variety of sizes, thicknesses, applications, and additives. To apply a bubble roll, lay it out with the bubble side up and cover the product with wrap. When To Use Bubble Roll Fragile items: glass, dishes, lights, mirrors, TVs, artwork, figurines, and other items susceptible to damage. Sensitive electronic products: bubble roll can be made with anti=static agents used to protect electronic devices from electrostatic discharge in addition to cosmetic damage. Furniture: bulking, odd shaped, or fragile furniture such as table tops, glass doors, coffee tables and other furniture often require plenty of protection against vibration and shocks. Sentimental Items: products that are of high value emotionally to consumers are often wrapped in bubble material to ensure the utmost care when shipping products or while placing them in storage. For example, jewelry made with your loved ones’ fingerprints engraved into it. What You Should Know Before You Buy Bubble Roll A Bubble roll is not the ideal solution for every packaging application. If you are not careful, then you can limit your packaging potential and accrue more overhead than you anticipated. You should be also mindful of the thickness of the bubble rolls as they can vary in size and strength. Typically, when a product is wrapped in bubble material it becomes harder to stack that object. In addition, the air bubbles of the wrap take up a lot of free space that can be used to package more items. It can be quite costly to limit the amount of product you can send due to the drawbacks of bubble rolls. However, there are many applications where bubble rolls are needed. It is very adaptable, versatile and can be used more than once. Its lightweight design makes it easy to handle for the manufacturer and end user. If you are interested in bubble rolls, then contact Brown Packaging today to get supplied. What Is a Foam Roll? Foam rolls are made from expanded polyethylene with insulating and cushioning properties, which gives the wrap a dense, lightweight, thin and flexible design. It is manufactured into a roll that contains sheets of foam that can be cut into any size or shape. Like a bubble roll, foam can be designed with anti-static properties and other additives. When To Use Foam Roll? Kitchenware: knives, forks, glass cups, dishes and small, sensitive and fragile kitchen appliances. Consumer goods: decorative items made with glass, small mirrors, picture frames, and other items. Cosmetics and personal care products: lotions, creams, oils, makeup, and other small and fragile items. Other fragile and sensitive items: medical devices, electronics, furniture legs, glass, ceramic, and other items. What You Should Know Before You Buy Foam Roll Before you buy foam rolls you should select the right thickness for your product. This may require you to ask the packaging provider what thickness is recommended for your size product, as thickness can vary from one supplier to another. The benefit of foam rolls is that they are easier to stack and take up minimal space. However, it may be more expensive than using a bubble roll. Summary: Bubble Vs Foam Rolls Selecting between bubble and foam can be a difficult choice. They both have their uses and drawbacks. Ultimately, you want to package bulker, heavier, and extremely fragile products with bubble rolls. Foam can also be used for sensitive and fragile products, but can cost you more. You can offset these costs and be more efficient if you plan on stacking items on top or fitting a larger quantity within a shipment. However, be mindful of how you package and ship your products as they may become damaged. It may be best to seek the help of a packaging professional. If interested in bubble, foam, or cushioning packaging, then contact Brown Packaging today. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Cushioning Facebook Twitter LinkedIn Pinterest Relevant Posts
Finding the right packaging supplier for your company can be quite a challenging, time consuming, and frustrating process, since not all packaging companies are the same. Packaging companies can vary among quality standards and capabilities to products, services, who they serve and where. For your company’s success it is important for you to select the right packaging provider for your business as it can have a direct impact on your company’s operations. A good packaging supplier should be able to meet all of your packaging needs in one place and on time (within industry standard). A quality packaging supplier will improve your business operations with efficient packaging solutions, which will help your bottom line. Typically, a poor packaging supplier will not be able to fulfill your order to your specifications or requirements. Usually, a poor packaging supplier will provide a poor experience with delivery delays, quality issues, billing roadblocks, which will essentially cost you time and many lost opportunities for your business. Ultimately, your packaging provider’s products, services, capabilities, quality standards, who they serve and where, should align with your company’ needs. In order to find this information, you have to ask questions to potential suppliers you are considering working with. Overview: 10 Questions You Need To Ask Your Packaging Provider What Packaging Products Do You Offer? Do You Offer Any Services? Are You A Manufacturer or Distributor? What Is Your Expected Lead Time? Is There An Order Minimum? Can You Supply Me With Samples, If Needed? Can You Meet Retailer Requirements? Do You Have Any Recommendations Or Concerns For My Project? How Much Does It Cost For Delivery? Are You Experienced In Projects Similar To Mine? What Packaging Products Do You Offer? Not all packaging suppliers provide the same packaging products, as there are a large variety of packaging supplies in the market. Some suppliers focus on stock or standard products, others do custom packaging and some do both. Not every packaging supplier will sell the same product. For example, some packaging companies focus on POP displays, some will supply foam, others focus on corrugated or chipboard boxes. You will find that some packaging companies may only offer one product and specialize in that product, while others can offer you a wide selection of stock and custom packaging. Ultimately, depending on what packaging company you choose to question, their answer should vary from one another. It is important to keep in mind that you are looking for a packaging partner that can help you and fulfill your packaging needs. Do You Offer Any Services? Like products, services and capabilities of the packaging supplier can vary from one another. Services can be delivery, product and material sampling/testing, consulting, structural design, graphic design, fulfillment, and more. Some of these services can be offered in-house by the packaging supplier or it may be outsourced. Services are usually most required when you are purchasing a custom packaging product. Stock products generally do not require services as often. Delivery services are usually universally provided by packaging suppliers. Pick a packaging service provider that works best for you. If your supplier does not offer your desired services, then this may require you to involve another party or to find a supplier that does everything for you under them. Are You A Manufacturer or Distributor? Buying from a manufacturer versus a distributor can be completely different. Manufacturers tend to only provide only one or few products and services, while a distributor can provide you a wide variety of products and services. Purchasing from a manufacturer is best when you are buying in bulk and are only seeking one item. It is important to mention that some manufacturers only work distributors and may not supply products to you. Distributors are ideal when you are unsure about what packaging product you will need, as they can supply and recommend a variety of packaging products. If you need multiple packaging products, for example, packaging tape, boxes, edge protectors, stretch film and labels, then a distributor can help you get all that in one place. In addition, they work with a variety of manufacturers and vendors to help provide you a wide range of outsource services that you may need. Hybrid suppliers can provide some of these services in-house in addition to what a distributor can provide. What Is Your Expected Lead Time? It is important for you to meet your project deadlines, prevent shortages, and missed opportunities due to poor lead times. By asking your supplier when they expect your packaging order to be complete, should be a main focus on whether you choose that supplier. Lead times can tell you a lot about your packaging supplier such as their purchasing power in the market, relationship with other suppliers, and how attentive they are to your order. This does not mean you should create unrealistic deadlines, as packaging can be complex and take time to create, however you should see if it’s comparable to other vendors you are trying to get a quote from. In general, stock packaging products have a much lower lead time, while custom packaging products have a much longer lead time. Is There An Order Minimum? Manufacturers and distributors typically require order minimums when placing an order. This is because in order to remain profitable, competitive, and in business, they have to cover all costs of creating or supplying your packaging, while including a markup. Order minimums are subjective to suppliers, some are more efficient than others in small quantities, while others are better in medium or large quantities. This is based on machinery and company capabilities, networking (for distributors). In addition, order minimums will vary based on what materials you order. Depending on how much packaging product you will need will help influence which packaging provider will work best for you. Can You Supply Me With Samples, If Needed? Product and material sampling is key to a successful packaging transaction. Before placing such a large investment, it is recommended you sample your product
A rigid box, often referred to as a setup box, stands out in the packaging world due to its robust and durable design. Made from dense paperboard that is considerably thicker than the material used in standard folding cartons, rigid boxes are not just packaging but a statement of quality and luxury. They are fully customizable, often involving complex construction processes and high-quality materials, making them synonymous with premium branding and product presentation. Comprehensive Overview of Rigid Box Styles Rigid boxes are celebrated for their versatility and elegance in design. Here’s a deeper look into the various styles and their functional aesthetics: Two-Piece Box The quintessential model in rigid box design, the two-piece consists of a base and a lid. Simple yet elegant, this style is highly favored for its classic appearance and ease of use. It’s widely used across various industries, from high-end electronics to gourmet foods. Collapsible (Foldable) Innovative and practical, collapsible rigid boxes are designed to lay flat for economical storage and shipping, yet they can be easily assembled into a sturdy, structured box. This design is particularly favored by businesses looking to reduce logistical costs without compromising on packaging quality. Match (Slide) The match style features a tray that slides into a sleeve, offering a dynamic unboxing experience that is both smooth and engaging. It’s perfect for products that require an extra touch of interaction, such as artisanal gifts or bespoke jewelry. Book Mimicking the opening of a book, this style adds a narrative element to the packaging, enhancing the unboxing experience. It is ideal for special editions, collector’s items, or high-value publications. Magnetic Incorporating magnets for a secure and satisfying closure, magnetic boxes offer an upscale feel, often used for premium products such as designer accessories and luxury cosmetics. The magnets add a level of sophistication and functionality, ensuring the contents are safely enclosed. Learn more about magnetic boxes. Other Innovations Beyond these common types, rigid boxes can also be crafted with unique features like hinged/flip lids, shoulder/neck constructions, or even round shapes, tailored to specific product dimensions and brand aesthetics. Applications and Uses of Rigid Boxes Due to their sturdy construction and elegant appearance, rigid boxes are predominantly used for: High-End Electronics: Providing excellent protection and a premium unboxing experience for gadgets. Luxury Cosmetics: Enhancing the brand value and shelf presence of beauty products. Fine Jewelry: Offering a secure and attractive packaging solution that matches the item’s luxury. Gifts and Specialties: Making occasions more memorable through beautifully designed packaging. Advantages of Choosing Rigid Boxes Choosing a rigid box for your product packaging brings several benefits: Enhanced Product Protection: The sturdy construction ensures that contents are well-protected against impacts and compression. Elevated Brand Perception: The quality and elegance of rigid boxes enhance the perceived value of the contents, influencing customer satisfaction and loyalty. Customization Opportunities: From size and shape to finishes and printing techniques, every aspect can be tailored to create a unique packaging solution that reflects the brand’s identity. Sustainable Options: Many rigid boxes can be produced using recycled materials and can be recyclable themselves, aligning with eco-friendly brand values. Key Considerations for Rigid Box Packaging While rigid boxes offer unparalleled elegance and protection, they come with considerations that may impact their suitability: Cost: The premium materials and customized manufacturing processes can make rigid boxes more expensive than other types of packaging. Practicality: For some products, especially those that are low-cost or require frequent access, a rigid box may not be the most practical choice. Minimum Order Quantities: Custom rigid box manufacturers often require large minimum orders, which can be a barrier for smaller businesses or those requiring limited runs. Conclusion: The Strategic Value of Rigid Boxes Rigid boxes are not just packaging; they are a strategic tool for enhancing brand prestige and improving customer experience. They are best suited for products that require a high level of protection or brands aiming to make a strong impact on the market. With the ability to fully customize the design and features, rigid boxes offer a packaging solution that truly stands out. If you are considering this type of packaging, partnering with a specialized provider like Brown Packaging will ensure that your packaging not only meets your aesthetic and functional needs but also aligns with your strategic branding objectives. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Rigid Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
In a fiercely competitive retail landscape, brands strive to ensure their products stand out on the shelves. And one powerful tool they leverage is packaging. It’s often the first interaction that consumers have with a product, and it can significantly influence their buying decisions. Among various packaging options, flexible packaging is fast becoming a popular choice, thanks to its versatility, functionality, and sustainability. But how does it impact the shelf appeal of products? Let’s delve into this topic. The Rise of Flexible Packaging Flexible packaging, which includes everything from stand-up pouches to resealable bags and wraps, has seen a considerable surge in popularity over the years. Thanks to advancements in technology and materials, flexible packaging offers a number of advantages over traditional rigid packaging options. For instance, flexible packaging can be easily customized to fit the shape, size, and weight of a product. This flexibility extends to design possibilities as well, with high-quality printing techniques allowing for vibrant, eye-catching graphics and branding elements. Shelf Appeal: The Power of First Impressions Shelf appeal refers to the visual impact a product makes when displayed on a retail shelf. It’s about making a strong first impression, and as the adage goes, “You never get a second chance to make a first impression”. On retail shelves crammed with numerous competing products, it’s often the packaging that catches the consumer’s eye first and convinces them to pick up the product. The Role of Flexible Packaging in Enhancing Shelf Appeal Here’s how flexible packaging contributes to enhancing the shelf appeal: Product Differentiation: Flexible packaging offers unlimited customization options, from shape and size to design and color. This enables brands to create unique and attention-grabbing packaging that sets their products apart from the competition. High-Quality Graphics: Modern printing technologies can render sharp, vibrant, and high-resolution images on flexible packaging materials. This makes the product visually appealing and easily recognizable on the shelf. Innovative Features: Features such as resealable closures, easy-open tabs, and built-in handles not only provide convenience but also make the product stand out on the shelf. Additionally, these features can be highlighted on the packaging design to further attract customer attention. Sustainability Appeal: Many consumers are now more conscious of the environmental impact of their purchases. As flexible packaging often uses less material than rigid packaging and is increasingly recyclable, it can enhance the shelf appeal for eco-conscious shoppers, especially if right materials are chosen. The Impact of Flexible Packaging on Consumer Perception Research shows that packaging has a significant impact on consumer perception of a product. It can influence how customers perceive the quality and value of the product. Innovative and high-quality packaging, like flexible packaging, can lead customers to perceive the product as high-end and worth a premium price. For instance, a product in a stand-up pouch with a resealable closure might be seen as more innovative and convenient, and thus of higher value, than a similar product in a traditional box or bag. In this way, flexible packaging can help to elevate a brand’s image and increase its appeal on the shelf. The Future of Flexible Packaging and Shelf Appeal Given the numerous benefits and the increasing consumer preference for sustainable and convenient packaging, the use of flexible packaging is only set to increase in the future. Brands will continue to leverage its versatility and adaptability to create packaging designs that boost shelf appeal and connect with their target consumers. If you are interested in flexible packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the dynamic world of marketing, packaging plays a central role in shaping consumer perceptions and influencing purchasing decisions. Custom packaging offers a unique opportunity to leverage the timeless principles of the Four Ps of Marketing—Product, Price, Place, and Promotion—while embracing modern strategies for creating memorable brand experiences. In this blog, we’ll explore how custom packaging aligns with these four pillars, making it an essential component of modern marketing. Product: Elevating Your Brand Through Packaging In the context of custom packaging, “product” encompasses not only the item within but also the packaging itself. Your packaging should seamlessly extend the product experience and elevate its perceived value. Product Enhancement: Consider how your custom packaging enhances the overall product experience. It should be functional, aesthetically pleasing, and a reflection of your brand’s identity. Tailored Solutions: Custom packaging allows you to design packaging that perfectly fits the product, creating a seamless and visually appealing connection. Price: The Packaging-Value Connection “Price” goes beyond just setting a cost; it’s about the perceived value customers derive from your product. Custom packaging can significantly impact your pricing strategy. Perceived Value: High-quality, customized packaging can enhance the perceived value of your product, justifying a premium price. Cost Considerations: Be sure to factor in the cost of custom packaging materials and design when determining your pricing strategy to ensure it remains profitable. Place: Packaging Meets Distribution The “place” element centers on distribution channels and accessibility. Custom packaging should align with your distribution strategy and the locations where your product is available. Distribution Channels: Consider how your custom packaging suits your distribution channels, especially in e-commerce, where unique packaging may be needed for shipping. Logistics Alignment: Ensure that your packaging aligns with the logistical requirements of efficiently delivering your product to customers. Promotion: Packaging as a Marketing Canvas “Promotion” encompasses all the marketing activities aimed at promoting your product. Custom packaging is a potent promotional tool in itself. Brand Reinforcement: Utilize custom packaging to reinforce your brand identity, tell your brand’s story, and grab attention in physical stores or online marketplaces. Creative Branding: Think of your packaging as a canvas for creative branding and storytelling, making your product memorable to consumers. Conclusion In conclusion, custom packaging is not just a container for your product; it’s a strategic marketing tool that seamlessly aligns with the Four Ps of Marketing. It enhances product value, aligns with distribution channels, serves as a powerful promotional canvas, and creates unforgettable brand experiences. In the competitive marketplace of today, packaging your brand effectively can make all the difference, influencing consumer choices and building brand loyalty. If you are interested in custom packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts