We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
The importance of packaging in our daily lives cannot be overstated. Packaging protects, preserves, and transports the products we use and consume every day, ensuring their quality and safety. However, the traditional packaging industry has come under scrutiny in recent years due to its impact on the environment. Packaging waste contributes to overflowing landfills, litter in oceans and rivers, and greenhouse gas emissions, leading to a growing need for more sustainable packaging solutions. In response to this growing concern, the concept of sustainable packaging has emerged, providing a more environmentally friendly and responsible approach to packaging. Sustainable packaging is defined as packaging that meets the needs of the present without compromising the ability of future generations to meet their own needs. This means designing and producing packaging that is environmentally friendly, socially responsible, and economically viable. The goal of sustainable packaging is to reduce waste, conserve resources, and minimize the impact on the environment throughout the entire life cycle of the packaging, from production to disposal. In this blog, we will delve into the topic of sustainable packaging, discussing the importance of eco-friendly packaging solutions and the various materials and methods being used to reduce waste. By examining the latest developments and trends in sustainable packaging, we hope to raise awareness and encourage more environmentally conscious decisions in the packaging industry. What is Sustainable Packaging? Sustainable packaging is an approach to packaging that takes into consideration the impact of the packaging on the environment and aims to reduce waste and conserve resources throughout the entire life cycle of the packaging. This involves considering the entire life cycle of the packaging, from production to disposal, and finding ways to minimize the impact of packaging on the environment. The definition of sustainable packaging can vary, but it typically includes the following elements: Environmentally friendly: Environmentally friendly sustainable packaging should prioritize recyclability and biodegradability in addition to minimizing resource use, waste, emissions, and environmental impacts. This involves using materials that are easily recyclable and accepted by local facilities, and designing the packaging to biodegrade over time into natural materials, thus promoting a healthier environment and reducing waste. Socially responsible: Socially responsible packaging should be safe for workers and consumers, and not have any adverse effects on human health or the environment. Economically viable: Economically viable packaging should be cost-effective and not have a negative impact on the profitability of the business. Sustainable packaging aims to balance these three elements, ensuring that the packaging meets the needs of the present without compromising the ability of future generations to meet their own needs. In other words, sustainable packaging should provide the same level of protection and preservation as traditional packaging, but with a reduced impact on the environment. The trend towards sustainable packaging is driven by a growing awareness of the impact of packaging on the environment and a desire for more environmentally friendly solutions. Consumers are demanding more eco-friendly options, and companies are responding by developing and implementing more sustainable packaging solutions. This has led to the growth of new materials, processes, and technologies that are helping to reduce the impact of packaging on the environment. Types of Sustainable Packaging Materials There is a wide variety of materials that can be used to create sustainable packaging. Some of the most commonly used materials include: Recycled paper and corrugated: These are one of the most popular materials for sustainable packaging due to its ease of recycling and biodegradability. Recycled paper and corrugated can be used for a variety of packaging applications, including boxes, envelopes, and shipping containers. Plant-based materials: Plant-based materials, such as cornstarch, cellulose, and bamboo, are biodegradable and compostable, making them ideal for sustainable packaging. These materials can be used for a variety of applications, including food packaging, bags, and containers. Biodegradable plastics: Biodegradable plastics are made from renewable resources that are designed to break down quickly when exposed to the elements. These materials are often used for food packaging, shopping bags, and other disposable products. Glass: Glass is a highly recyclable material that can be used for food packaging, cosmetics, and other products. Glass containers can be used multiple times and have a long lifespan, making them a great option for sustainable packaging. Metal: Metal, such as aluminum and steel, is highly recyclable and has a long lifespan, making it a popular choice for sustainable packaging. Metal containers are often used for food and beverage packaging, as well as for household products. Reusable packaging: Reusable packaging, such as refillable bottles, containers, and bags, are designed to be used multiple times, reducing the need for disposable packaging. This type of packaging is becoming increasingly popular as consumers seek more sustainable options. These are just a few examples of the many materials that can be used for sustainable packaging. The best material for a particular application will depend on the specific needs of the product, as well as the cost and availability of the material. Companies are continually developing and improving these materials, so it is likely that new and innovative sustainable packaging materials will emerge in the future. Methods to Reduce Waste in Packaging In addition to using sustainable materials, there are a number of methods that can be used to reduce waste in packaging. Some of the most effective methods include: Right-sizing and Reduction of Packaging Materials: One of the simplest ways to reduce waste in packaging is to use the right amount of packaging for a particular product. This means using just enough packaging to protect the product and keep it safe, without using excessive amounts of material. This helps to reduce the amount of packaging waste that is generated and also saves money by reducing the cost of materials. Recycling: Recycling is a key component of sustainable packaging, as it helps to reduce waste by turning used packaging into new products. Many types of packaging, including paper, corrugated, glass, and metal, can be easily recycled and turned into new products, reducing the need for new materials and conserving resources.
ISTA (International Safe Transit Association) certification is an essential component of the packaging industry. It involves testing and certifying packaging materials and products to ensure that they meet specific standards for shipping and handling. The certification process helps to ensure that packaging materials are robust enough to withstand the rigors of transportation and protect the contents within. In this blog post, we will discuss the circumstances under which someone would need an ISTA certification for their packaging. Shipping Fragile and Delicate Items When shipping fragile and delicate items, such as glassware, electronics, or medical devices, it’s essential to have packaging that can protect these items from damage during transit. An ISTA certification ensures that the packaging meets specific standards for drop testing, vibration testing, and compression testing to protect the contents within. Shipping Hazardous Materials Shipping hazardous materials requires specialized packaging to ensure the safe transport of these goods. An ISTA certification ensures that the packaging meets specific standards for handling hazardous materials and can withstand the conditions required for transportation. Meeting Regulatory Requirements Many industries have regulatory requirements for packaging materials. For example, the pharmaceutical industry has strict requirements for packaging materials to ensure the safety and efficacy of drugs during transportation. An ISTA certification ensures that the packaging meets these regulatory requirements and provides a standardized testing process for compliance. Reducing Transportation Costs Poorly designed or inadequate packaging can result in increased transportation costs due to damaged goods, lost items, and additional handling. An ISTA certification ensures that packaging materials are robust enough to withstand the rigors of transportation, reducing the likelihood of damage and decreasing overall transportation costs. Increasing Customer Satisfaction Customers expect their products to arrive in pristine condition, free from damage or defects. An ISTA certification ensures that packaging materials are tested to rigorous standards, providing peace of mind for both the shipper and the customer. This can lead to increased customer satisfaction and repeat business. Retail Chains and Club Stores Require ISTA Retail chains and club stores have specific packaging requirements that shippers must meet to sell their products in-store or online. These requirements are designed to ensure that products arrive at the store or warehouse in good condition and ready for display. Most retail chains and club stores require that packaging materials meet specific ISTA standards before they can be sold in their stores. In many cases, these requirements exceed the minimum ISTA standards, meaning that shippers must invest in high-quality packaging materials that can withstand the rigors of transportation. Working with an ISTA-certified packaging company can help shippers meet the packaging requirements of retail chains and club stores. These companies have experience in designing and testing packaging materials that meet the strictest ISTA standards, ensuring that your products arrive at the store or warehouse in good condition. Moreover, using packaging materials that meet the packaging requirements of retail chains and club stores can also help to increase product visibility and sales. These stores are more likely to promote products that meet their packaging requirements, meaning that shippers who invest in high-quality packaging materials may see an increase in sales and brand recognition. It’s worth noting that the packaging requirements of retail chains and club stores can vary depending on the type of product and the retailer. As such, it’s important to work with an ISTA-certified packaging company that has experience working with different types of retailers and can help you meet their specific packaging requirements. Summary: Do you Need ISTA Certification for Your Packaging? Ultimately, an ISTA certification is necessary for anyone shipping fragile, delicate, or hazardous materials, meeting regulatory requirements, reducing transportation costs, and increasing customer satisfaction. It provides a standardized testing process for packaging materials and ensures that they meet specific standards for drop testing, vibration testing, and compression testing. Retail chains and club stores often require that your product be packaged in an ISTA Certified package. If you are interested in custom packaging that can meet your requirements for certification, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In today’s highly competitive marketplace, the packaging of a product plays a crucial role in determining a brand’s success. It is the first point of contact between a brand and its customers and can have a lasting impact on the customer’s perception of the brand. As consumers are bombarded with numerous products vying for their attention, it is increasingly important for brands to differentiate themselves and stand out from the crowd. One of the most effective ways to do this is through the packaging of the product. Packaging is not just a means of protection and preservation, but also a powerful tool for shaping a brand’s identity. Overview: Packaging and Brand Identity In this blog, we will delve into the relationship between packaging and brand identity and explore the various ways that brands are using packaging to communicate their values and messaging to their customers. From the use of eco-friendly materials to reflect a commitment to sustainability to the use of premium materials to communicate a brand’s premium quality, we will examine the various ways that brands are using packaging to shape their identity and stand out from the competition. We will also discuss the impact that packaging has on customer perception and the ways in which it can influence a customer’s decision to purchase a product. Whether you’re a brand looking to establish your identity or a customer looking to make informed purchasing decisions, this blog will provide valuable insights into the world of packaging and brand identity. The Connection Between Packaging and Brand Identity How Brands are Using Packaging to Communicate Their Values and Messaging Conclusion: Packaging and Brand Identity The Connection Between Packaging and Brand Identity The connection between packaging and brand identity is a crucial one as packaging plays a critical role in establishing and communicating a brand’s identity to its customers. Packaging is often the first point of contact between a brand and its customers, and it can make a lasting impression that can influence their perception of the brand. Here’s a closer look at the connection between packaging and brand identity: First Impressions Packaging is the first thing that customers see when they encounter a product, and it can create a lasting impression. A well-designed and visually appealing packaging can make a positive impression on customers and help establish the brand’s identity in their minds. Brand Message Packaging is an effective tool for communicating a brand’s values and messaging to its customers. Brands can use packaging to convey information about the product, such as its features, benefits, and usage instructions, as well as the brand’s values, such as its commitment to sustainability or its focus on quality. Brand Personality Packaging can also help convey a brand’s personality, such as its sense of humor, its approachability, or its sophistication. By using specific colors, shapes, and images, brands can create packaging that reflects their personality and helps to establish their identity in the minds of customers. Brand Awareness Packaging is also an effective tool for increasing brand awareness. A distinctive and memorable packaging design can help customers recognize the brand and remember it in the future. How Brands are Using Packaging to Communicate their Values and Messaging Brands are using packaging in a variety of ways to communicate their values and messaging to customers. From the use of eco-friendly materials to reflect a commitment to sustainability, to the use of premium materials to communicate a brand’s premium quality, packaging is a powerful tool for shaping a brand’s identity and communicating its values and messaging to customers. Here are some of the ways that brands are using packaging to communicate their values and messaging: Sustainability Many brands are using eco-friendly packaging materials, such as recyclable or biodegradable materials, to communicate their commitment to sustainability and the environment. This not only helps to reduce waste and protect the environment but also appeals to customers who are looking for environmentally conscious brands. Premium Quality Brands can use premium materials, such as high-quality paper, glass, or metal, in their packaging to communicate a premium quality image. This can help to differentiate the brand from its competition and communicate its focus on quality to customers. Personalization Packaging can also be personalized to communicate a brand’s focus on individual customers. For example, brands can use custom packaging with personalized messages or images to create a personal connection with customers and build brand loyalty. Simplicity and Minimalism Brands can also use simple and minimalist packaging designs to communicate a focus on functionality and efficiency. This type of packaging can appeal to customers who are looking for products that are easy to use and do not have any unnecessary features. Innovation Brands can use innovative packaging designs, such as interactive or augmented reality packaging, to communicate their focus on innovation and technology. This can help to differentiate the brand from its competition and appeal to customers who are looking for cutting-edge products. Conclusion: Packaging and Brand Identity In brief, packaging plays a critical role in establishing and communicating a brand’s identity to its customers. The connection between packaging and brand identity is a vital one, and brands are using packaging in a variety of ways to communicate their values and messaging to customers. From eco-friendly materials to premium materials, from personalization to simplicity, packaging is a powerful tool for shaping a brand’s identity and communicating its values and messaging to customers. A well-designed and effective packaging can help establish a brand’s identity, increase brand awareness, and make a positive impression on customers, all of which can contribute to the brand’s success in the marketplace. It is essential for brands to understand the connection between packaging and brand identity and to use packaging as a tool to communicate their values and messaging to customers. For customers, understanding the ways in which brands are using packaging to communicate their values and messaging can help them make informed purchasing decisions. By paying attention to packaging, customers can gain insight into a brand’s values and messaging, and
Generation Z, typically defined as those born from 1997 onwards, is rapidly becoming a significant force in the consumer market. This digitally savvy and socially conscious group has its own unique set of values and preferences that influence their purchasing decisions. In this blog post, we explore effective packaging strategies that resonate with Gen Z consumers, helping brands connect with this emerging demographic. Understanding Gen Z Consumer Values To design packaging that appeals to Gen Z, it’s essential to understand their core values: Digital Natives: Gen Z has grown up in a digital world, comfortable with technology and social media. Social Responsibility: This generation is highly conscious of social, environmental, and ethical issues. Desire for Authenticity: Gen Z values authenticity and transparency from brands. Preference for Personalization: They appreciate personalized experiences and products. Eco-Conscious Packaging Solutions Environmental concerns are at the forefront for Gen Z consumers. Sustainable Materials: Utilize environmentally friendly materials like recycled or upcycled content. Reduce Plastic Use: Minimize the use of plastics or switch to bioplastics. Clear Sustainability Messaging: Communicate your brand’s commitment to the environment on your packaging. Leveraging Technology and Interactivity Being digital natives, Gen Z consumers are receptive to tech-integrated packaging. Augmented Reality (AR): Implement AR features in packaging for an interactive experience. QR Codes: Use QR codes to connect consumers to online content such as product information, tutorials, or brand stories. Social Media Engagement: Design packaging that is ‘Instagrammable’ and encourages sharing on social media platforms. Authentic and Transparent Design Gen Z is drawn to brands that are genuine and transparent. Honest Branding: Maintain transparency in your packaging about your product’s ingredients, sourcing, and production processes. Storytelling: Use packaging to tell your brand’s story or the journey of the product in an engaging way. Personalization and Customization Personalization is key to capturing the attention of Gen Z consumers. Customizable Packaging: Offer options for consumers to personalize their packaging. Limited Editions: Create limited edition packaging for special occasions or collaborations, which can also encourage collectability. Bold and Creative Visuals Gen Z appreciates creativity and boldness in design. Eye-Catching Graphics: Use bright colors, bold patterns, and innovative designs to stand out. Interactive Elements: Include elements that encourage interaction or playfulness in the packaging design. Inclusivity and Diversity Reflecting inclusivity in packaging design can resonate well with Gen Z’s values. Diverse Imagery: Use imagery and language that embrace diversity and inclusivity. Gender-Neutral Design: Consider gender-neutral packaging, moving away from traditional gender-specific color schemes and imagery. If you are interested in packaging solutions for generation z, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the world of packaging, ensuring the safety and integrity of products during transit is paramount. This is where the corrugated box drop test comes into play. It’s a critical evaluation method used to determine the durability and protective qualities of corrugated boxes, which are widely used in shipping various goods. This blog post delves into the details of the corrugated box drop test, its importance, and how it is conducted. The Importance of the Corrugated Box Drop Test Drop testing is an essential part of quality control in packaging. It simulates the impacts a package may endure during handling and shipping, including being dropped, knocked, or jostled. For businesses, ensuring that their product packaging can withstand such treatment is crucial to avoid damage during shipping, which can lead to financial losses and affect customer satisfaction. What is a Corrugated Box Drop Test? The corrugated box drop test is a systematic procedure where a packed corrugated box is dropped from a specific height to observe how well the packaging protects its contents. This test is typically performed under controlled conditions following standardized guidelines, such as those set by ASTM or ISTA. How is the Drop Test Conducted? Preparation of the Test Sample: The corrugated boxes are prepared with the actual product inside, or a dummy package that simulates the weight and dimensions of the real product. The boxes are sealed as they would be for normal distribution. Determination of Drop Height: The height from which the box is dropped depends on the package’s weight and the standards being followed. Typically, the higher the package’s weight, the lower the drop height. Execution of the Drop: The box is dropped onto a solid, flat surface. The drops are conducted on different faces of the box, including corners and edges, to simulate various real-world scenarios. Each drop is observed and recorded, noting any visible damage to the box and its contents. Assessment Post-Drop: After the test, the box is examined for any signs of structural failure, such as tears, ruptures, or punctures. The contents are checked for damage or breakage. Interpreting Test Results Pass/Fail Criteria: The criteria for passing the test can vary but generally include no significant damage to the box or its contents. Data Analysis: The results are analyzed to determine if the packaging design needs to be improved. This could involve enhancing the box’s material strength, adding protective cushioning inside, or altering the box design. Why is the Drop Test Crucial? Consumer Confidence: Ensuring product safety during shipping builds consumer trust and satisfaction. Cost-Effectiveness: It’s more cost-effective to invest in proper packaging than to bear the costs of damaged goods and returns. Brand Reputation: Consistently delivering products in excellent condition enhances a brand’s reputation. Technological Advances in Drop Testing Automated Drop Test Equipment: Some companies use advanced, automated equipment to conduct more precise and repeatable drop tests. Simulation Software: Technological advancements allow for computer simulations of drop tests, providing an additional layer of analysis. Conclusion The corrugated box drop test is a vital tool in the packaging industry, serving as a frontline check for packaging integrity. Regularly conducting these tests helps businesses ensure that their products are well-protected through the rigors of shipping and handling. In the end, the drop test is not just about maintaining product integrity; it’s about upholding customer satisfaction and preserving the brand’s reputation in a competitive marketplace. If you are interested in corrugated boxes and require assistance in passing a drop test, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts