Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
The holiday season is the most profitable time of year for ecommerce. With increased competition, brands must create a memorable seasonal experience through custom holiday packaging. Strategic holiday packaging not only makes products more appealing but also positions them as ready-to-gift items, helping brands capture greater market share. Plan for the holidays early on Focus on seasonal products and gift bundles Incorporate seasonal designs Use quality materials Work with a packaging provider Plan for the Holidays Early Holiday packaging requires advanced planning to avoid missed deadlines. Suppliers, freight carriers, and logistics networks become congested, leaving little room for late adjustments. Ordering early allows time for: Structural and graphic design revisions Material sourcing and print lead times Coordination with freight providers to secure on-time delivery Focus on Seasonal Products and Gift Bundles Consumers look for seasonal SKUs and bundled offerings during the holidays. Seasonal SKUs drive urgency through limited availability and holiday themes. Gift Bundles provide convenience by combining products into a single package, saving buyers time and effort. Tracking purchase history helps allocate resources toward SKUs most likely to perform during peak shopping windows. Incorporate Seasonal Designs Holiday packaging is not just functional — it’s part of the customer experience. Seasonal graphics can create excitement, improve brand recall, and encourage social sharing. Ideas for seasonal design include: Bright and festive colors Nostalgic or traditional holiday patterns Sustainable materials and eco-conscious messaging Custom add-ons like stickers, ribbons, tags, or tissue paper Use Quality Materials During the holidays, packaging must balance presentation and protection. Premium materials (rigid boxes, corrugated mailers, luxury bags) enhance gift appeal. Finishing techniques such as embossing, foiling, and varnishes elevate perceived value. Stronger substrates protect products in transit during peak shipping volumes. Quality packaging enhances unboxing experiences, making gifts feel more special while protecting brand reputation. Work With a Packaging Provider Partnering with an experienced packaging supplier streamlines the process. A provider can: Recommend seasonal design approaches Manage lead times and supply chain coordination Ensure packaging aligns with ecommerce logistics and retail compliance This expertise saves time and reduces the risk of delays, helping brands stay competitive during the busiest season. Work With Brown Packaging At Brown Packaging, we help ecommerce brands prepare for the holiday rush with custom holiday packaging tailored to seasonal demand. From structural design to premium finishes, our team ensures your packaging communicates value, enhances customer experience, and arrives on time. Contact Brown Packaging today to get started. References National Retail Federation (NRF). (2023). Holiday Shopping Trends and Consumer Behavior. Retrieved from https://nrf.com Flexible Packaging Association. (2023). Holiday Packaging Trends in E-commerce. Retrieved from https://www.flexpack.org Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
A packaging prototype is a sample or mockup of your packaging concept used to test function, design, and marketability before full production. Prototypes give buyers the opportunity to validate packaging performance, evaluate graphics, and make adjustments to avoid costly mistakes. Why Prototypes Matter Provide peace of mind before mass production Serve as a final sign-off for manufacturing Help buyers compare design variations and make informed decisions Reduce risk of wasted materials, inventory loss, and branding errors Concept Creation First Article Types of Packaging Prototypes Physical Prototypes Provide a tangible sample to inspect functionality, strength, and appearance. Typically produced with digital printing for cost efficiency. Concept Creation (3D Mockups): Early-stage samples that show shape and function. May lack accurate color or material properties. First Article: Pre-production sample created after an order is placed; ensures buyer approval before mass production. Production Sample: Most accurate version pulled from the actual production line; costly and time-intensive, but best for high-value packaging. Advantages: Hands-on inspection, true structural testing.Limitations: Higher cost, longer lead times. Virtual Prototypes Digital methods using 2D or 3D modeling software. 3D Renderings: Photorealistic models created with CAD, often shown in simulated retail or supply chain environments. 2D Dielines: Flat layouts showing measurements, folds, and graphics. Useful for design alignment before physical production. Advantages: Fast, low-cost, easily shared and modified.Limitations: Not physically testable. 3D Rendering 2D Rendering Key Considerations Supplier Capabilities: Not all suppliers offer both physical and virtual methods. Budget: Physical prototypes cost more; virtual is budget-friendly. Packaging Type & Materials: Complex structures (like POP displays) cost more to prototype than simple mailers. Lead Time: Virtual is faster; physical requires more resources and time. When to Use Prototypes Large Orders: To ensure packaging performs before scaling production. Retail Presentations: Many retailers require physical samples for approval. Supply Chain Testing: Validate structural integrity in shipping and handling. Marketing Alignment: Digital prototypes allow easy collaboration across teams. Ultimately, prototypes safeguard your investment by identifying issues early and ensuring your packaging meets both functional and branding goals. Work With Brown Packaging At Brown Packaging, we provide both physical and digital packaging prototypes to help businesses make confident decisions before production. Whether you need a structural sample, a 3D rendering, or a production-ready proof, our team ensures your packaging is tested, validated, and ready for market. Contact Brown Packaging today to get started. References Soroka, W. (2016). Fundamentals of Packaging Technology (5th ed.). Institute of Packaging Professionals. Institute of Packaging Professionals (IoPP). (2023). Prototyping in Packaging Development. Retrieved from https://www.iopp.org Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Plastic and paper packaging tapes both serve the same core purpose — sealing, wrapping, and bundling packages — but their performance differs depending on application. Each has unique properties that affect strength, cost, recyclability, and security. Choosing the right tape ensures your packaging remains efficient, secure, and cost-effective. Plastic Packaging Tape Plastic tape, often called clear tape, is a pressure-sensitive tape designed for lightweight and general-purpose packaging. It is popular for being durable, dust-resistant, inexpensive, and easy to apply with hand or machine dispensers. Common Types Polypropylene (BOPP): Thin, cost-effective, customizable; best for light to medium-duty use. Polyvinyl Chloride (PVC): Thicker, quieter, and more durable; better for heavier packages but more expensive. Adhesives Used Acrylic: Performs in hot and cold environments; good for long-term storage. Hot Melt: Aggressive initial tack; best for shipping and storage but less reliable under temperature extremes. Rubber-Based: Premium adhesive with strong bonds in all conditions; higher cost. Advantages Readily available and inexpensive Easy to apply, even on the go Highly customizable for branding Disadvantages Less secure than paper tape Often requires multiple layers for strength Lower recyclability compared to paper tape Best Applications Plastic tape is best for lightweight, everyday shipping and situations where cost efficiency and branding flexibility matter. BOPP Tape PVC Tape Paper Packaging Tape Paper tape, often called Kraft tape, uses a starch-based adhesive and is valued for its strength, tamper resistance, and sustainability. It is ideal for heavy-duty or high-security packaging. Common Types Water Activated Tape (WAT): Creates a permanent bond when moistened. Available in reinforced (fiberglass strands) or non-reinforced grades. Flatback Tape: Pressure-sensitive version suitable for heavy packaging and weather-resistant sealing. Available in multiple colors. Advantages Strong and tamper-proof Requires less tape per seal Recyclable and eco-friendly Performs well in extreme environments Disadvantages Requires a dispenser (less portable) Slower to apply in fast-paced operations Best Applications Paper tape is best for heavier, high-value shipments where strength, security, and sustainability are priorities. Common in food, pharmaceuticals, healthcare, electronics, and e-commerce. Water Activated Tape Flatback Tape Plastic vs. Paper: Key Differences Feature Plastic Tape Paper Tape Material Polypropylene or PVC Kraft paper with starch adhesive Application Lightweight, general use Heavy-duty, tamper-proof Ease of Use Portable, quick to apply Requires dispenser Sustainability Less recyclable Fully recyclable Security Lower Higher (tamper evident) Cost Lower upfront cost Higher upfront, less used per seal Work With Brown Packaging At Brown Packaging, we help businesses select the right tape for their specific shipping and operational needs. Whether you need cost-effective plastic tape for high-volume shipments or secure paper tape for heavy-duty applications, our team can guide you toward the best choice. Contact Brown Packaging today to get started. References Pressure Sensitive Tape Council (PSTC). (2023). Packaging Tape Standards and Applications. Retrieved from https://www.pstc.org Flexible Packaging Association. (2023). Adhesives and Packaging Performance. Retrieved from https://www.flexpack.org Robertson, G. L. (2016). Food Packaging: Principles and Practice (3rd ed.). CRC Press. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Tape Facebook Twitter LinkedIn Pinterest Relevant Posts