Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
In the past several years the world has faced economic challenges with the Covid-19 Pandemic, supply chain shortages, Russia-Ukraine conflict and other events which have impacted the global markets, potentially causing a new a recession to occur in the United States. Today, many brands and consumers are starting to cut back to adjust to slower economic growth, rising costs and inflation. Often, many businesses find themselves re-evaluating their packaging expenses as consumers are spending less, brands are charging less, and new potential projects are put on hold. Many buyers find themselves juggling between quality and cost for their custom packaging. Often, many brands will begin sacrificing quality to compensate for the increased cost, which can be damaging to a brand’s consistency, message, and product quality. Ultimately, packages still need to provide adequate protection for a product and in most cases, they need to make a product appear attractive on the sales floor and retain brand consistency. As a result, brands need to adapt their custom packaging to work best with a recession. 7 Ways to Adapt Your Custom Packaging in A Recession Consider Selling Economy Sized Products Re-evaluate Your Consumers Packaging Preferences Consider Alternative Packaging Products, Materials and Printing Methods Optimize the Size and Shape of Your Packaging Buy In Bulk Get Multiple Quotes Partner With the Right Packaging Supplier Consider Selling Economy Sized Products In a recession, buyers are much more rational with their purchases and are more likely to buy based on what they need. As a result, you should consider selling economy-sized products or more economical versions of your product. More economical products will help you retain loyal brand customers looking to save on cost or buying from a more rational perspective. Ultimately, by implementing an economy sized product it enables you to continue preserve branding on your packaging with consistency, while providing adequate protection to your product. Re-evaluate Your Consumers’ Packaging Preferences Conditions such as the economy affect your buyers’ buying preferences. Research and evaluate your consumers’ expectations and what they find valuable when it comes to your custom packaging. This can be done with surveys and study groups to analyze consumer behavior and feedback when interacting with your brand and product. Make sure that your audience is a random representative of your target audience to record the most accurate data. You may find that some packaging features, product information or design are just unessential or unneeded. They may even provide you with insight into what they are willing to pay more for. This can help you allocate your resources in the right place for your custom packaging. After evaluating your consumer’s preferences, adjust your packaging. Consider Alternative Packaging Products, Materials and Printing Methods It does not hurt to explore alternative packaging products, materials, and printing methods for your custom packaging, especially if you have received positive consumer feedback to do so. There are many different types of packaging products, material, and print options available that will vary based on your product and budget. Due to the complexity and versatility of custom packaging, we recommend you speak to a packaging expert for assistance in finding the right alternative packaging options for you. If you do not have a packaging expert, then partner with Brown Packaging today to explore options. Flexographic Print (Cheaper For Large Quantity Orders) Digital Print (Cheaper For low Quantity Orders) *Read “Digital vs. Flexo Print: Which Should You Choose?” for more information.* Optimize the Size and Shape of Your Packaging Often, many businesses do consider material costs when selecting the size and shape of their packaging. Typically, this is because they order packaging from an online company that does not provide you with the expertise and service of structural design. Structural design refers to how a packaging product or object is shaped and sized. If it is a box or display, then the design will include all the cuts and folds with measurements. Structural design can help you optimize the shape and size of your custom packaging, which will lead to lower material usage and costs. Overtime with a large enough volume, this can make a huge difference. Buy In Bulk We understand that not everyone can buy packaging in such large quantities as it affects cash flow and inventory levels. However, if you can do so, then we recommend it as the cost per unit decreases as quantity increases. Speak to your current or prospective supplier to explore cost and quantity incentives. Get Multiple Quotes Comparing prices from custom packaging companies helps protect you in getting a fair and competitive price. Be sure to request prototypes and samples from each supplier as quality and price will vary from vendor to vendor. Always factor in quality and other factors such as lead time and order minimums capabilities when reviewing a quote. Partner With the Right Packaging Supplier Often, selecting the right packaging supplier goes hand in hand with obtaining multiple quotes. Not every vendor is going to be the best fit for your packaging project. Essentially, you want to get a supplier that has the resources, capabilities, and drive to fulfill your project to your expectations. Typically, custom packaging projects are diverse, complex and require a lot of different resources and capabilities to fulfill. As a result, we recommend you partner with a packaging distributor or hybrid supplier that can accommodate all your packaging needs in one place. These packaging suppliers have an advantage over manufacturers by networking with hundreds of different vendors to get you the best value for your project. Partner With Brown Packaging At Brown Packaging, we assign a design package expert to each project to help our customers come up with solutions tailored to their needs. With over 30+ years of experience working with different industries and projects during a recession, we have developed solutions that can accommodate you. Contact us today to get started. 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When it comes to printing on packaging, color is one of the most important components in attracting a consumer. Most people aren’t aware that there is a variety of different color process options to choose from including; CMYK, PMS, and GCMI. Understanding the difference between them all, will help you make the best decision for your business needs. It is important to take into consideration accuracy, pricing, lead time, and cost. What is 4 color process: CMYK Four color printing utilizes Cyan, Magenta, Yellow, and Black (CMYK), to create the visual effect of a full-color image. The process is applied through adding tiny dots, overlapping in different concentrations to create a match as exact as possible to the desired colors. CMYK can be applied digitally or with other printing methods, and is best for full-color images. It is not 100% accurate when it comes to color matching, which means your image could look different run to run. If you need 10 colors for your print, this process will create the image as close as possible using only 4 colors. On traditional printing when a specific color cannot be produced by the 4 color process, you can choose to incorporate a specific PMS color into the CMYK colors. Although this adds on to the overall cost, it will give the ability to create more color variations. If you aren’t sure about your artwork and think there might be some changes, always stick to CMYK digital printing because there is no initial investment and it is easier to change. Ultimately this method is cheaper when deciding which color printing process to choose. Advantages of CMYK: Cheapest Fastest No startup cost Easy to change/edit image Prints images with wide range of color Disadvantages of CMYK: Not 100% accurate Not consistent run to run Shade variation What Are Specific Colors: Pantone Matching System Pantone Matching Systems also known as (PMS) is created using a specific numbering system and is applied using a spot color method. This system is printed using flexographic printing, which has a numbering system that allows for exact color matching and consistency. There is currently over a thousand colors, each given a number and a name, which creates a universally recognized matching system. Although this system is overall more expensive, it is necessary when needing an exact color match. PMS color process is best for those who need their image, logo or design to be an exact color or have perfect attention to detail. Glass Containers Manufacturers Institute Glass Containers Manufacturers Institute also known as (GCMI) is a water-based ink used in flexographic printing. It is similar to PMS, in which they both ensure the perfect match to your prints. This coloring system has less than a hundred colors and is targeted to corrugated and paper board. PMS GCMI Advantages of Specific Colors: Exact coloring Consistent results run to run Has a universally recognized matching system Disadvantages of Specific Colors: More expensive Limited applications GCMI can only be used on corrugated and paper board Summary 4 Color Process VS Specified Colors: Overall each color process has their own benefits. CMYK is best used for images and for an affordable and almost accurate color print. Both PMS and GCMI are best for exact color match printing, but are more expensive and have limited application. GCMI is accurate when it comes to color match but is only used for printing on corrugated boxes. It is best to weigh out your options to determine which color printing method would be best for your business needs. It is important to take into consideration cost, lead time, consistency, and accuracy. If you need help determining which color method to choose, please contact Brown Packaging today so one of our packaging experts can assist you. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
RETT boxes are a popular type of corrugated mailer used by the retail and ecommerce industry to ship and display products. These boxes are designed to open and close by tucking the top piece inside of the box, kind of like opening a treasure chest. Many businesses decide to package their products in RETT boxes because of its excellent unboxing experience, structural strength, branding and product protection. You will learn that roll end tuck top boxes are used in a variety of applications and can bring plenty of benefits and added value to your product. Roll End Tuck Top Applications Many retail and ecommerce businesses that sell medical, electronic, industrial, cosmetic and consumer good products tend to use RETT boxes. Even though these boxes are typically used for shipping, they can be used inside a store. To help you get a better understanding of RETT boxes here are a list of everyday applications: Subscription Boxes Sales Kits Containers Product Box Shipping Box Pastry Boxes Shelf Storage Containers These boxes are generally used to package small and medium sized products by themselves or together with other products/pieces. Depending on your product may warrant you to seek custom options such as the boxes’ shape and size. Inserts and trays can be used to hold objects in place to improve product protection and accessibility of the product for end users. Inserts available for RETT boxes include chipboard, corrugated, thermoform and foam materials. Roll End Tuck Top Customization and Options RETT boxes are highly customizable and versatile, which is why they are used to package many different products. For example, graphics and finishes can be added to your packaging to help enhance your branding, message, product information, images, and other content. In addition, there are many different print options for corrugated boxes such as flexo, litho and digital print that can be applied to both the inside and/or outside. Graphics and finishes can be added. RETT boxes can be customized with features such as: Dust Flaps: blocks dust from entering. Lift Tab: A tab cut on the edge of the box, which helps users access the boxes content. Catalog Lock: an insert tab that holds the box close. Tear Strip: prevents product tampering and helps users open the box. Adhesive Strip: double sided tape that is commonly used to seal the box. Thumb Notch: enables easier access and opening of the box. Other ways to customize your RETT box can be based on the strength required to support and protect your product effectively. Sustainable options are available depending on your package supplier, if you are interested in sustainable options, then contact Brown Packaging. Roll End Tuck Top Benefits There are many advantages to package your product in a roll end tuck top mailer such as: Made with strong and durable materials Easy for fulfilment (kitting) Easy for consumers to open Versatile in applications Flexibility in printing and customization options Material and cost efficient compared to alternative mailers such as roll end tuck top with dust flap (RETTDF) and roll end cherry lock (RECL), also known as roll end front tuck (REFT) Re-closable Two-sided print or single sided print available Sustainable – recyclable and reusable Roll End Tuck Top Variations & Alternatives RETT boxes may not always be the best option for you despite all these benefits. However, there are variations of RETT that you might be interested in if you are looking for additional packaging security. For example, you might want to consider RECL, RETTDF, roll end cherry locks and dust flaps (RECLDF) also known as REFT with dust flaps for extra security. RECLDF RETTDF Cheaper alternatives that may work with your application include pouches, folding cartons and poly mailers. For large products: you may want to consider regular slotted containers (RSC) or full overlap (FOL). If you want a more luxury approach, then we recommend rigid boxes. Gusseted Pouch Rigid Box Where Can You Purchase RETT Boxes? Not all packaging suppliers can provide you with custom RETT boxes. You may want to consider whether you want a custom or stock roll end tuck top box, as availability will vary from supplier to supplier. In addition, stock RETT boxes are not available in any size, as they are limited to the most common sizes. If you are interested in either custom or stock mailer boxes, then contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts