Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
The packaging of your product is the first impression your customers will have of your brand. It needs to grab their attention, communicate your product’s unique features and benefits, and leave a lasting impression that will lead to repeat purchases. That’s why it’s crucial to work with a skilled packaging designer who can create packaging that both reflects your brand and appeals to your target audience. 10 Questions To Ask Your Packaging Designer In this article, we’ll discuss ten questions you should ask your packaging designer to ensure that you get the best results possible. Can you tell me about your experience in packaging design? Can you walk me through your design process? Can you show me examples of your past packaging design work? What is your approach to creating packaging that stands out on the shelf? How do you ensure that the packaging design reflects our brand? Can you explain your approach to typography and color? How do you take regulatory requirements into account when designing packaging? What is your process for creating mockups or prototypes? How do you handle revisions or changes to the design? What is your timeline for completing the packaging design? Can you tell me about your experience in packaging design? One of the first things you should ask your designer is about their experience and expertise in packaging design. Ask about the types of packaging they have worked on in the past, such as boxes, bottles, pouches, or tubes. You’ll want to know how long they’ve been in the industry and what types of brands they have worked with. You should also ask if they have any formal design education or certifications. Can you walk me through your design process? Understanding the design process will give you an idea of what to expect and how the project will unfold. Ask your designer about their approach to research, ideation, sketching, and prototyping. You’ll also want to know how many initial concepts they will provide you with and how many revisions they will allow before the final design is approved. Can you show me examples of your past packaging design work? Reviewing your designer’s portfolio will give you an idea of their design style and the quality of their work. Ask for examples of packaging designs they have created for products in your industry or that are similar to your product. Look for designs that are visually appealing, functional, and consistent with the brand’s identity. What is your approach to creating packaging that stands out on the shelf? Standing out on the shelf is critical in today’s competitive market. Ask your designer how they plan to make your product packaging visually appealing and distinct. Ask about their approach to typography, color, graphics, and imagery. A good designer should be able to explain how they plan to create a design that is eye-catching, communicates the product’s unique features and benefits, and aligns with the brand’s personality. How do you ensure that the packaging design reflects our brand? Your packaging should be consistent with your brand identity. Ask your designer about their process for researching your brand’s values, mission, and personality. They should also have a process in place for ensuring that your packaging aligns with your brand’s values, color palette, typography, and messaging. Can you explain your approach to typography and color? Typography and color are critical elements of packaging design. Ask your designer how they plan to use typography and color to create a design that is visually appealing and communicates the product’s unique features and benefits. They should be able to explain their approach to font selection, font pairing, font size, and color selection. You’ll also want to know if they plan to use any special printing techniques, such as metallic ink or embossing. How do you take regulatory requirements into account when designing packaging? Depending on your product, there may be regulatory requirements that must be met. For example, food packaging must meet specific requirements for nutrition labeling, allergen warnings, and ingredient lists. Your designer should be aware of these requirements and ensure that the packaging meets them. Ask them about their knowledge of these regulations and how they plan to incorporate them into the design. What is your process for creating mockups or prototypes? Seeing a mockup or prototype of your packaging will give you a better idea of how the finished product will look and feel. Ask your designer about their process for creating mockups or prototypes. Will they create a physical mockup or a digital one? How many iterations are included in the design process? What is the timeline for creating and reviewing these prototypes? These questions will help you understand how your designer plans to bring your packaging design to life and ensure that you’re happy with the final product. How do you handle revisions or changes to the design? It’s common for revisions or changes to be necessary during the design process. Ask your designer about their process for handling these changes in a timely and efficient manner. Will they provide a certain number of revisions before charging extra fees? How quickly will they respond to your requests for changes? What is the process for finalizing the design and approving it for production? Knowing this information upfront will help you manage your expectations and ensure that the project stays on track. What is your timeline for completing the packaging design? Finally, you’ll want to know when you can expect the final packaging design. Ask your designer for a timeline for completing the project, including milestones and deliverables. You’ll want to know how long each stage of the design process will take and what you can expect in terms of communication and updates. Make sure to discuss any deadlines or launch dates you have in mind so that your designer can plan accordingly. Summary: 10 Questions You Should Ask Your Packaging Designer Working with a packaging designer is a critical part of launching a successful product. By asking these
Packaging is an essential aspect of any product’s marketing strategy. It is often the first point of contact with the consumer and can greatly influence their decision to purchase. One crucial element of packaging is color. The use of color in packaging can affect a consumer’s perception of a product, and it is important to choose the right color scheme for your product packaging. In this blog, we will discuss the differences between single and multi-color print in packaging and the pros and cons of each. What is Single-Color Printing? Single-color printing is a printing method that uses only one color to create the design or image on packaging. It has several advantages and disadvantages. Advantages of Single-Color Printing Cost-effective: Single-color printing is more cost-effective than multi-color printing since it requires only one ink color and printing plate. This makes it a good option for brands that want to save money on their packaging design. Consistent: Since single-color printing uses only one ink color, it is easier to maintain consistency in color throughout the entire print run. This is important for brands that want their packaging to look the same across all their products. Vibrant: The ink used in single-color printing is typically opaquer, creating a bold and vibrant image. This makes it a great option for packaging that needs to stand out on the shelves. Disadvantages of Single-Color Printing Limited design options: Single-color printing is limited to using only one ink color, which can limit the design options available. This means that it may not be suitable for packaging designs that require a range of colors or complex images. Less detail: Single-color printing is not well suited for detailed designs or images. This is because it is difficult to create shading or gradation with just one color. Lack of contrast: With only one color, it can be challenging to create contrast between different elements of the design. This can make the packaging design look flat and uninteresting. Examples of Single-Color Printing Black and white printing: Black and white printing is a classic example of single-color printing. It is a great option for packaging designs that want to create a vintage or nostalgic feel. Metallic ink: Metallic ink is a single-color printing technique that uses metallic ink to create a shiny, reflective image. This is a great option for packaging designs that want to create a luxurious or premium feel. Fluorescent ink: Fluorescent ink is a single-color printing technique that uses bright, neon colors. This is a great option for packaging designs that want to create a bold and eye-catching design. What is Multi-Color Print? Multi-color printing, also known as process printing or CMYK printing, is a printing method that uses a combination of four colors – cyan, magenta, yellow, and black – to create the design or image on packaging. This technique has several advantages and disadvantages. Advantages of Multi-Color Printing Design flexibility: Multiple colors offers more design options and flexibility, allowing for a greater range of color options. This makes it a great option for brands that want to create a visually stunning packaging design. High detail: Multi-color printing is well suited for detailed designs or images since it can create a wide range of hues and shades. This makes it a great option for packaging designs that want to convey a lot of information or create an intricate design. Contrast: With multiple colors, it is easier to create contrast between different elements of the design. This can make the packaging design look more interesting and dynamic. Disadvantages of Multi-Color Printing Costly: Multi-color printing is more expensive than single-color printing since it requires four ink colors and printing plates, or it can be digital printed which is a more expensive method. This makes it a less cost-effective option for brands that have a tight budget. Inconsistent color: Maintaining consistency in color throughout the entire print run can be challenging with multi-color printing. This is because slight variations in ink density or printing conditions can affect the color of the final print, unless it is printed as PMS color, which will be costlier. Complex setup: The setup process for multi-color printing is more complex than single-color printing, requiring four separate printing plates. This can make the printing process more time-consuming and expensive. Examples of Multi-Color Printing Full-color printing: Full-color printing is a popular example of multi-color printing. It is a great option for packaging designs that want to create a vibrant and eye-catching design. Gradient printing: Gradient printing is a multi-color printing technique that uses a range of hues and shades to create a smooth transition between colors. This is a great option for packaging designs that want to create a subtle or sophisticated design. Spot color printing: Spot color printing is a multi-color printing technique that uses a few specific colors to create a design. This is a great option for packaging designs that want to create a specific color scheme or highlight certain elements of the design. Summary: Single-Color vs Multi-Color Print In conclusion, the choice between single-color and multi-color printing in packaging design depends on the design needs and budget of the project. Single-color printing is a cost-effective option that provides vibrant and consistent color, but it has limited design options. Multi-color printing offers more design flexibility and detail, but it can be more expensive and challenging to maintain consistency in color throughout the print run. Ultimately, it is up to the designer and the brand to determine which method is best suited for their packaging needs. If you are interested in custom printed packaging solutions, then contact Brown Packaging to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Corrugated boxes are an essential part of the shipping and storage process for businesses worldwide. They are made of corrugated paperboard, which comprises three layers: an inside liner, an outside liner, and a corrugated medium. The fluted medium provides cushioning and strength to the box, while the liners provide a surface for printing and labels. There are several types of corrugated boxes, with full overlap (FOL) being one of the most popular due to its superior strength and durability. What is Full Overlap (FOL) Corrugated Boxes? Full overlap (FOL) corrugated boxes are designed with flaps that completely overlap, providing extra protection to the contents inside. The flaps on both the top and bottom of the box extend all the way to the opposite side of the box, ensuring maximum protection and support. The FOL design provides a stronger and more secure seal than other types of corrugated boxes, making it ideal for shipping and storage of heavy or fragile items. Benefits of Full Overlap (FOL) Corrugated Boxes: Durability and Strength FOL corrugated boxes are known for their superior strength and durability, making them ideal for shipping and storing heavy and fragile items. The complete overlap of the flaps ensures that the box can withstand rough handling during transit without compromising the contents. Protection The complete overlap of the flaps provides an extra layer of protection to the contents inside the box, reducing the risk of damage during transit. The FOL design also prevents dust and dirt from entering the box, keeping the contents clean and protected. Customizable Full overlap corrugated boxes can be customized to fit the specific needs of the contents being shipped. The size and shape of the box can be tailored to fit the contents, and additional cushioning or inserts can be added to provide extra protection. Cost-Effective Despite their strength and durability, FOL corrugated boxes are cost-effective and affordable. They are also recyclable, making them an environmentally friendly choice for packaging. Security These corrugated boxes can be sealed tightly and securely with tape, ensuring that the contents remain inside the box during transit. The secure seal also helps prevent tampering and theft. Branding FOL boxes can be customized with a company logo or branding, providing an opportunity for businesses to promote their brand while also protecting their products. Sustainability Full overlap boxes are made from renewable materials and are recyclable, making them a sustainable packaging choice for businesses. Compliance Corrugated boxes can be designed to comply with various shipping regulations, ensuring that the contents arrive at their destination safely and securely. Full Overlap Box Customization FOL corrugated boxes can be customized to meet specific business needs. Customization options include: Size and shape The size and shape of the box can be tailored to fit the contents being shipped. Custom sizes and shapes can be created to ensure a perfect fit for the products. Printing FOL boxes can be printed with company logos, branding, and product information. This can enhance the customer experience and promote brand awareness. Inserts and Cushioning Additional inserts and cushioning can be added to FOL boxes to provide extra protection for fragile or delicate items. Closure Options FOL boxes can be customized with different closure options, including plastic or paper tape, Velcro, or staples. When to Use Full Overlap (FOL) Corrugated Boxes: FOL corrugated boxes are ideal for shipping and storing heavy or fragile items that require extra protection. They are commonly used in industries such as manufacturing, automotive, and aerospace, where heavy and delicate components are shipped. FOL boxes are also commonly used for packaging equipment, machinery, and electronic devices. In addition, FOL boxes are ideal for shipping and storing items that require long-term storage, as they provide excellent protection against dust, dirt, and moisture. FOL boxes can be used for a variety of products, including: Industrial Full overlap boxes are often used to ship and store large and heavy industrial equipment, such as generators, compressors, and pumps. The boxes can be customized to fit the specific dimensions of the equipment and can be reinforced with additional cushioning or inserts for added protection. Automotive Auto parts such as engines, transmissions, and axles are commonly shipped with full overlap boxes. The boxes can be customized to fit the specific dimensions of the parts and can be reinforced with additional cushioning or inserts for added protection. Electronics These boxes are ideal for shipping and storing electronic devices, such as computers, printers, and televisions. The boxes provide excellent protection against dust, dirt, and moisture, which can damage electronic components. FOL boxes can be customized with additional cushioning or inserts to provide extra protection for delicate electronic components. Medical FOL boxes are commonly used to transport medical supplies, such as surgical instruments, laboratory equipment, and diagnostic kits. The boxes can be customized to fit the specific needs of the contents and can be reinforced with additional cushioning or inserts for added protection. Food and Beverage Food and beverage products, such as canned goods and bottles are often packaged inside this type of box as it provides excellent protection against damage during transit and can be customized to fit the specific dimensions of the products. Retail These boxes can be used to package retail products, such as clothing, shoes, and accessories. The boxes can be customized with branding and logos to promote the brand and enhance the customer experience. E-commerce FOL boxes are commonly used for e-commerce shipments, as they provide a secure and durable packaging solution for products being shipped directly to consumers. Summary: Full Overlap Boxes Explained In summary, Full Overlap (FOL) corrugated boxes are an excellent choice for businesses that require a strong, durable, and protective packaging solution for their products. FOL boxes provide superior protection to heavy or fragile items during transit, and they can be customized to fit the specific needs of the contents being shipped. Customization options include size and shape, printing, inserts and cushioning, and closure options. Whether shipping industrial equipment, automotive parts, electronics, medical supplies, food and beverage