Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
Unboxing has become a core part of the e-commerce experience, especially during the holidays. Seasonal packaging creates anticipation, reinforces branding, and turns customer deliveries into memorable moments. For packaging buyers, custom boxes offer the opportunity to elevate holiday campaigns while maintaining durability and efficiency in high-volume shipping. Why Holiday Unboxing Matters Customer experience: Shoppers view packaging as part of the gift. Social sharing: Festive unboxing encourages online engagement. Brand reinforcement: Seasonal graphics differentiate products in crowded markets. Repeat business: Memorable packaging builds loyalty beyond the holidays. Design Considerations for Custom Boxes Holiday boxes must balance branding with protective strength. Substrate selection: Corrugated mailers and folding cartons with seasonal graphics. Printing options: Digital and flexographic printing for custom runs. Right-sizing: Boxes tailored to SKU dimensions for better protection. Inserts: Custom dividers or trays secure products while enhancing presentation. Balancing Branding and Efficiency Customization should not come at the expense of supply chain performance. Buyers should consider: Production lead times: Seasonal runs require early planning. Freight optimization: Compact designs reduce shipping costs. Sustainability: Choose recyclable substrates and eco-friendly inks. Examples of Holiday Custom Packaging Subscription boxes: Festive graphics with recyclable inserts. Premium gifts: Rigid boxes with seasonal foil accents. E-commerce mailers: Printed corrugated with holiday messaging inside and out. Holiday Packaging Solutions with Brown Packaging Brown Packaging designs custom boxes that make holiday unboxing unforgettable. From seasonal graphics to structural inserts, our solutions balance branding with performance. Contact us to create packaging that delivers both joy and protection. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability Guidelines. Retrieved from https://sustainablepackaging.orgShopify. (2023). Holiday Packaging Trends and Consumer Expectations. Retrieved from https://www.shopify.com (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Facebook Twitter LinkedIn Pinterest Relevant Posts
Club stores such as Costco, Sam’s Club, and BJ’s Wholesale represent unique opportunities for brands. These high-traffic environments demand large-format point-of-purchase (POP) displays that deliver maximum visual impact while meeting strict retailer specifications. A successful club store display must balance branding, strength, and compliance to protect margins and attract attention in busy aisles. Unique Challenges of Club Store Displays Unlike standard retail, club stores have wider aisles, bulk packaging, and larger average purchase volumes. POP displays must adapt to: High visibility demands: Displays must stand out from a distance. Heavy product loads: Larger packs and bulk SKUs require stronger structures. Extended campaigns: Displays often stay on floors for weeks or months. Strict compliance standards: Club stores enforce precise guidelines for footprint, height, and pallet integration. Structural Design Requirements Club store POP displays often sit directly on pallets, making strength and stability critical. Engineering considerations include: Pallet fit: Displays must align with 40×48 pallets for handling and stacking. Load capacity: Designs must withstand heavy unit loads without sagging. Durability: Reinforced edges and coatings resist wear over extended campaigns. Ease of setup: Displays should arrive pre-packed or require minimal assembly. Graphics for Club Store Impact Graphics in club stores need to be bold and easily legible from a distance. Subtlety is lost in large-format retail environments. Oversized branding: Large logos and product imagery capture attention. Simple messaging: Short, benefit-driven text is more effective than detail-heavy designs. 360-degree visibility: Graphics should appear on all sides for maximum exposure. Best Practices for Club Store POP Displays Design for pallet integration and warehouse handling. Use double- or triple-wall corrugated for strength when needed. Apply protective coatings to extend floor life. Coordinate with graphics teams to simplify high-visibility messaging. Club Store Display Solutions with Brown Packaging Brown Packaging engineers POP displays designed to meet club store demands. From pallet-ready bulk displays to reinforced seasonal promotions, we balance branding with compliance to ensure success in high-traffic environments. Contact us to discuss club store display solutions. References Shop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Costco Wholesale. (2023). Merchandising Guidelines for Vendors. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Point-of-purchase (POP) displays play a dual role in retail environments: they must capture attention with graphics while supporting products with reliable structure. If one side is overemphasized, the other suffers—eye-catching graphics on a weak structure can lead to product collapse, while overbuilt displays with poor graphics fail to drive sales. Successful POP design requires careful coordination between visual branding and engineering strength. The Role of Graphics in POP Displays Graphics carry the brand message and attract consumer attention in crowded retail aisles. Effective use of color, typography, and imagery transforms a standard corrugated display into a compelling marketing tool. Reinforces brand identity. Highlights product features or promotions. Differentiates products from competitors on the same shelf. However, graphics must be placed with consideration of die lines, folds, and assembly points. A design that looks strong in concept may lose effectiveness if critical elements are cut or hidden during production. Structural Integrity and Functionality The best POP display design balances aesthetics with durability. Structural engineering ensures the display holds weight, withstands handling, and complies with retailer requirements. Load-bearing capacity: Displays must hold multiple units without sagging. Assembly efficiency: Designs should be easy to set up in stores. Retail compliance: Dimensions must fit within chain-specific guidelines. Ignoring structure risks costly failures on the retail floor, from leaning displays to complete collapse. Achieving Balance Between Graphics and Structure Collaborative design: Graphic and structural designers should work together from concept through prototype. Testing in real-world conditions: Simulate load, handling, and lighting before production. Material selection: Choose board grades and coatings that allow high-quality print while maintaining rigidity. Print-to-structure alignment: Ensure graphics align with folds, cutouts, and SKU placement. Industry Examples Club stores: High-traffic environments demand bold graphics paired with strong pallet displays. Seasonal promotions: Graphics drive excitement, but structural resilience ensures displays last through extended campaigns. Cross-merchandising displays: Must hold different SKUs securely without compromising print impact. POP Display Solutions with Brown Packaging At Brown Packaging, we engineer POP displays that balance structural integrity with brand-forward graphics. From retail-ready pallet displays to seasonal floor stands, our team ensures your design attracts attention without sacrificing performance. Contact us to start planning your next POP display. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Shop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.orgASTM International. (2022). ASTM D642: Standard Test Method for Determining Compressive Resistance of Shipping Containers. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts