Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
Flexible packaging is a dynamic and growing market that has revolutionized the packaging industry. From snack foods to pharmaceuticals, flexible packaging offers lightweight, cost-effective, and versatile solutions that cater to a wide range of products. With advancements in materials, printing, and technology, flexible packaging has become a popular choice for brands looking to differentiate themselves and meet changing consumer needs. In this blog, we will explore the top flexible packaging trends of 2023 that are driving sustainability and convenience. Quick Overview: 10 Flexible Packaging Trends of 2023 Sustainability Takes the Lead Digital Printing and Personalization Convenience is Key Smart Packaging The Rise of E-commerce Interactive Packaging Premiumization Transparency and Visibility Antimicrobial Packaging Resealable and Portion Control Packaging Sustainability Takes the Lead Consumers are increasingly concerned about the impact of packaging waste on the environment. As a result, sustainability has become a key driver in packaging innovation, and flexible packaging is no exception. Brands are embracing eco-friendly materials, such as plant-based and compostable plastics, to reduce their carbon footprint. Furthermore, lightweight and recyclable packaging is gaining popularity, as it reduces the use of materials and lowers transportation costs. Digital Printing and Personalization The rise of digital printing technology has enabled brands to personalize their packaging, creating a unique and memorable experience for customers. Flexible packaging allows for high-quality graphics and printing, enabling brands to showcase their products in a visually appealing way. This trend is expected to continue in 2023, with brands using digital printing to differentiate their products and attract consumers. Convenience is Key Consumers are increasingly busy and seeking products that fit their on-the-go lifestyles. Flexible packaging provides a convenient solution, allowing products to be easily transported and consumed. Packaging features such as resealable closures and easy-to-open seals are becoming standard, while innovative packaging designs that make products easier to use and consume are emerging. Smart Packaging The Internet of Things (IoT) has revolutionized many industries, and packaging is no exception. Smart packaging technology integrates sensors, NFC tags, and QR codes to provide information to consumers and enhance their experience. In 2023, we expect to see more brands adopting smart packaging technology to offer a range of benefits, such as improved product tracking, food safety, and consumer engagement. The Rise of E-commerce The pandemic has accelerated the shift towards e-commerce, with online shopping becoming the norm for many consumers. Flexible packaging is ideal for e-commerce, as it offers cost-effective and lightweight solutions that can be easily shipped. Brands are expected to continue investing in e-commerce packaging in 2023, with features such as tamper-evident seals and easy-open tear notches becoming essential. Interactive Packaging Interactive packaging takes personalization to the next level, offering a fun and engaging experience for customers. This type of packaging can include augmented reality, QR codes, or other interactive elements that allow customers to learn more about the product, access exclusive content, or play games. Premiumization As consumers become more discerning, premiumization has become a key trend in flexible packaging. High-quality materials, sophisticated design, and premium finishes are increasingly being used to create a premium look and feel for products, elevating the perceived value and enhancing the overall consumer experience. Transparency and Visibility Consumers are increasingly interested in the source, quality, and safety of the products they buy. Flexible packaging is ideal for showcasing product transparency and visibility, with clear windows or see-through packaging. This trend is expected to continue in 2023, with brands using transparent and visible packaging to build trust and convey product quality. Antimicrobial Packaging In the wake of the COVID-19 pandemic, antimicrobial packaging has emerged as a trend for 2023. Antimicrobial packaging contains agents that inhibit the growth of bacteria, viruses, and fungi, making it ideal for products that require high levels of hygiene and safety. Resealable and Portion Control Packaging Consumers are increasingly looking for portion control and convenience when it comes to packaging. Resealable packaging allows customers to consume products at their own pace, while portion control packaging ensures that products are used in the right quantities. These features are expected to continue to be popular in 2023, especially for products such as snacks and beverages. Conclusion: Flexible Packaging Trends For 2023 In conclusion, flexible packaging is a dynamic and evolving industry that is driven by innovation and sustainability. As we look ahead to 2023, we expect to see brands continue to prioritize eco-friendly materials and digital printing, while also focusing on convenience and smart packaging. With the rise of e-commerce and changing consumer needs, flexible packaging is set to play an increasingly important role in the packaging industry. If you are interested in flexible packaging for your products, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. 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In today’s fast-paced world, the logistics industry plays a crucial role in ensuring that products are delivered to customers in a timely and cost-effective manner. One of the primary challenges faced by logistics companies is optimizing delivery trucks to carry as many products as possible while minimizing transportation costs. The use of pallets filled with packaging products is a popular method of optimizing delivery trucks, and with the help of CAPE (Computer-Aided Packaging Engineering) software, this process can be even more effective and efficient. What are Pallets? Pallets are flat structures made of wood, plastic, or metal that are used to transport goods. They provide a stable base for the goods being transported, reducing the risk of damage during transportation. Pallets come in different sizes, but the most common size is 48×40 inches. Packaging Products Packaging products are materials used to protect and secure goods during transportation, such as corrugated boxes, stretch film, corner protectors, and cushioning materials like bubble wrap. They come in different sizes and shapes to fit different types of goods. Optimizing Delivery Trucks with Pallets Filled with Packaging Products Using CAPE Software CAPE software is a valuable tool for optimizing the use of pallets filled with packaging products in delivery trucks. It enables logistics companies to streamline their packaging processes and maximize the efficiency of their truck loading operations. Here’s how to optimize your packaging in delivery trucks using CAPE software: Step 1: Choose the Right Pallets With CAPE software, you can input the dimensions and weight of your goods, and it will help you determine the appropriate pallet size and type. The software takes into account factors such as load-bearing capacity and compatibility with handling equipment. It ensures that you choose the right pallets to safely and efficiently transport your goods. Step 2: Choose the Right Packaging Products CAPE software allows you to simulate different packaging scenarios and assess the impact on space utilization and product protection. It helps you select the most suitable packaging products for your goods, considering factors such as fragility, weight, and size. By using the software, you can make informed decisions about the types and quantities of packaging products required to secure your goods effectively. Step 3: Pack the Goods Efficiently CAPE software provides virtual packing simulations, allowing you to visualize how your goods will fit onto the pallets. It helps you optimize the arrangement of products, ensuring efficient use of space and minimizing the risk of damage during transportation. The software considers the shape, dimensions, and weight distribution of the goods, helping you pack them in the most space-efficient and secure manner. Step 4: Load the Pallets onto the Delivery Truck CAPE software assists in determining the most efficient loading sequence for pallets onto the delivery truck. It takes into account factors such as weight distribution, stability, and accessibility. By following the loading instructions provided by the software, you can ensure that the pallets are loaded safely and securely, maximizing the use of available space within the truck. Step 5: Optimize Routing and Consolidation CAPE software can also assist in optimizing routing and consolidation strategies. By considering factors such as delivery destinations, weight distribution, and delivery schedules, the software helps logistics companies make informed decisions about the most efficient routes and consolidation options. This reduces the number of trips required and maximizes the utilization of delivery trucks, resulting in cost savings and reduced carbon footprint. By incorporating CAPE software into your packaging optimization process, you can enhance the efficiency, accuracy, and sustainability of your delivery truck operations. The software enables you to make data-driven decisions, leading to improved space utilization, reduced transportation costs, and minimized environmental impact. Leveraging Expertise for Successful CAPE Software Implementation Implementing CAPE software requires expertise and support, so consult with professionals experienced in CAPE software implementation. These experts can provide guidance on utilizing the software effectively and optimizing your packaging in delivery trucks. Additionally, consider partnering with packaging solution providers who have expertise in optimizing delivery truck logistics. They can offer insights on best practices, recommend suitable packaging materials, and assist in the implementation of CAPE software. Through their expertise, they can help you: Analyze and Evaluate: Experienced professionals can assess your current packaging and delivery processes, identifying areas for improvement. They can analyze factors such as product dimensions, weight, fragility, and transportation requirements to determine the optimal packaging solution. CAPE Software Integration: Professionals skilled in CAPE software can guide you through its integration into your packaging optimization workflow. They will assist in data input, simulations, and analysis to achieve the best results in terms of space utilization, load stability, and product protection. Packaging Material Selection: Partnering with packaging experts ensures that you choose the right materials for your specific goods. They can recommend packaging products such as corrugated boxes, stretch film, corner protectors, and cushioning materials that align with your requirements and maximize protection during transportation. Efficient Packing Strategies: Professionals can provide insights and strategies for efficient packing, considering factors like weight distribution, stacking arrangements, and load stability. This ensures that you maximize the available space on pallets and minimize the risk of damage during transit. Continuous Improvement: Collaboration with experts in packaging optimization and CAPE software allows for ongoing evaluation and improvement. They can help you analyze data, identify areas for further optimization, and refine your packaging processes over time. If you are interested in optimizing your packaging in delivery trucks with CAPE, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Packaging is an essential aspect of any product, and it is vital for the success of small businesses. Effective packaging not only protects the product but also serves as a marketing tool that can help small businesses stand out from the competition. 10 Packaging Tips For Small Businesses In this blog, we will explore some tips that every small business should consider when selecting packaging products. Choose the Right Type of Packaging Material Consider the Size and Weight of the Product Use Eco-Friendly Packaging Incorporate Branding Make it Easy to Open Provide Clear Instructions Consider Shipping and Storage Conditions Consider the Type of Product Consider the Shipping Method Test the Packaging Choose the Right Type of Packaging Material There are various packaging materials to choose from, and selecting the right one is crucial to protect the product during transit. Some common packaging materials include corrugated boxes, plastic bags, paper bags, bubble wrap, and padded mailers. Corrugated boxes are an affordable and eco-friendly option that provides excellent protection, whereas plastic bags are more durable and water-resistant. Padded mailers and bubble wrap are ideal for fragile items, as they provide cushioning and protection during transit. Consider the Size and Weight of the Product The size and weight of the product are crucial factors to consider when selecting the packaging. If the product is small and lightweight, a smaller package such as a paper bag or padded mailer will suffice. However, if the product is bulky and heavy, a larger package such as a corrugated box with more protection may be necessary. Using oversized packaging not only increases the cost of shipping but also has a negative impact on the environment. Use Eco-Friendly Packaging Sustainable packaging options are becoming increasingly popular as consumers become more environmentally conscious. Eco-friendly packaging includes materials that are biodegradable, compostable, or recyclable. Switching to eco-friendly packaging not only reduces the carbon footprint but also appeals to environmentally conscious customers. Some eco-friendly packaging products include biodegradable plastic bags, recycled corrugated boxes, and paper bags. Incorporate Branding Packaging is an excellent tool for branding, and incorporating your brand logo and colors on the packaging can help increase brand recognition. Consistent branding across all packaging and marketing materials can help build brand awareness and loyalty. Branding options include custom-printed bags, boxes, and labels. Make it Easy to Open Customers appreciate packaging that is easy to open and does not require any additional tools. Complicated packaging can frustrate customers and negatively impact their experience with the product. Additionally, easy-to-open packaging reduces the risk of damage to the product during opening. Ziplock bags and self-sealing bags are great options for easy-to-open packaging. Provide Clear Instructions Providing clear instructions on how to use the product and how to dispose of the packaging can help enhance the customer experience. Clear instructions reduce the risk of damage to the product during use and reduce the risk of customer dissatisfaction. Instructions can be printed on the packaging or provided in a separate document. Consider Shipping and Storage Conditions When selecting packaging products, it is essential to consider the shipping and storage conditions of the product. Products that require refrigeration, for example, may require special packaging that can keep the product at the correct temperature during transit. Additionally, packaging that is easy to store can save on storage costs and reduce the risk of damage to the product during storage. Some options for easy-to-store packaging include flat poly bags and foldable boxes. Consider the Type of Product The type of product being shipped is an essential factor to consider when selecting packaging products. Some products may require special packaging to protect them during transit. For example, perishable items such as food and flowers may require insulated packaging or special refrigerated packaging. Fragile items such as electronics or glassware may require additional padding and protection to prevent damage. Consider the Shipping Method The shipping method you choose can also impact the type of packaging product you select. Some shipping carriers may have specific requirements for packaging products, such as weight limits and size restrictions. It’s essential to research the shipping carrier’s guidelines and requirements before selecting packaging products to ensure they comply with their regulations. Test the Packaging Before shipping products, it’s crucial to test the packaging to ensure it can protect the product during transit. Testing the packaging can help identify any weaknesses in the packaging and allow for adjustments to be made to ensure the product arrives safely. Testing can include drop testing, compression testing, and vibration testing. Summary: 10 Packaging Tips for Small Businesses In summary, selecting the right packaging products is essential for the success of small businesses. By considering the type of packaging material, size and weight of the product, eco-friendly options, branding, ease of opening, clear instructions, shipping and storage conditions, type of product, shipping method, and testing the packaging, small businesses can ensure that their products arrive safely and attractively packaged, which can enhance the customer experience and increase brand loyalty. If you are interested in packaging solutions tailored to small businesses, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts