Choosing the right packaging material is one of the most important decisions
Point-of-purchase (POP) displays come in two primary formats: reusable and disposable. Each
When you unwrap that eagerly awaited online order, or when the supermarket
Packaging plays a crucial role in the success of a product. It
Packaging plays a crucial role in attracting customers and promoting brand recognition.
Affordability used to be a quiet compromise — a goal that lived behind the scenes while marketing focused on gloss and finish. But in today’s
The Challenge Parakeet Cafe was preparing a holiday coffee blend promotion and needed custom digital printed pouches that reflected a festive, premium look. While the
Premium packaging sells — until it doesn’t. In an environment where raw material costs, shipping rates, and consumer budgets all fluctuate, the smartest brands are
Dimensional (DIM) weight pricing has become a major driver of shipping costs in e-commerce and industrial supply chains. Carriers charge based on the greater of
The first quarter is a critical period for packaging buyers to reset supply levels after the holiday surge. Overstocking ties up capital, while understocking creates
Subscription packaging continues to expand across beauty, food, lifestyle, and specialty products. Buyers must balance branding, protection, and sustainability while keeping fulfillment efficient. This checklist
