
Applying the Four Ps of Marketing to Custom Packaging
In the dynamic world of marketing, packaging plays a central role in
In the dynamic world of marketing, packaging plays a central role in
In the realm of marketing, storytelling has evolved into a potent tool
In the dynamic world of marketing, packaging isn’t just a protective shell
In the competitive business landscape of today, custom packaging has emerged as
In the world of marketing, custom packaging has emerged as a powerful
When it comes to packaging solutions, selecting the appropriate type of box
In today’s fast-paced world, one industry that keeps businesses and individuals connected
In the current competitive retail landscape, the packaging of a product plays
The packaging industry has continuously evolved throughout history, striving to develop solutions
With the rise in accidental medication ingestions by children each year, it
Freight is one of the largest cost drivers in retail packaging programs. Point-of-purchase (POP) displays that look impressive on the floor may be inefficient to
Incorporating recycled fiber into corrugated board is essential for sustainability goals, but it directly affects the mechanical properties of packaging. Understanding how fiber composition influences
Score cracking—visible fiber breakage along a fold—can ruin a carton’s appearance, weaken its structure, and cause failures on automated lines. Understanding the causes and engineering
E-commerce packaging for pet products must endure far more stress than traditional retail packaging. Shipments face repeated drops, vibration, compression, and environmental fluctuations. Structural design,
Corrugated boxes lose a significant portion of their original compression strength during prolonged storage, especially under load. Understanding the mechanics of compression creep and the
E-commerce exposes folding cartons to more handling points, longer transit times, and harsher mechanical stresses than traditional retail distribution. Designing for these conditions requires careful