We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
When it comes to pouch packaging, the material and finish play a crucial role in the overall functionality, aesthetics, and consumer appeal of the product. These elements are not just about visual charm; they impact durability, product preservation, and brand perception. This blog post aims to provide an in-depth guide on how to consider material and finish in the design of pouch packaging. Understanding the Significance of Material and Finish in Pouch Packaging The choice of material and finish for pouch packaging is pivotal. It’s not just a matter of containing the product; it’s about preserving its quality, ensuring usability, and creating an appealing presentation that resonates with consumers. Choosing the Right Material Assess Product Needs: Perishability: For perishable goods, consider barrier properties like oxygen and moisture resistance. Weight and Form: Heavier items or liquids require stronger, more durable materials. Chemical Compatibility: Ensure the material is compatible with your product to prevent reactions or degradation. Sustainability Considerations: Eco-Friendly Options: Explore materials that are recyclable, biodegradable, or made from renewable resources. Lifecycle Impact: Consider the environmental impact of the material throughout its lifecycle, from production to disposal. Cost-Effectiveness: Balance the cost of the material with the value it adds in terms of functionality and consumer appeal. Selecting the Appropriate Finish Enhancing Aesthetics: Matte vs. Glossy: Matte finishes offer a sophisticated, modern look, while glossy finishes are bright and eye-catching. Choose based on your brand image and customer preferences. Texture: Textured finishes can provide a unique tactile experience, adding to the perceived value of the product. Functional Benefits: Protection from Damage: Finishes can offer additional protection against physical damage, UV light, and moisture. Visibility and Legibility: Consider how the finish affects the visibility of the packaging contents and the legibility of printed information. Printing and Branding: Print Compatibility: Ensure the finish works well with your chosen printing method for clear, vibrant graphics. Brand Consistency: The finish should align with your overall branding strategy, reinforcing brand identity. Innovative Material and Finish Combinations Windowed Pouches: Combine opaque materials with clear sections for product visibility. Metallic Effects: Use materials with metallic finishes for a premium look, ideal for luxury products. Consumer Experience and Interaction Ease of Use: Consider how the material and finish affect the opening, closing, and overall handling of the pouch. Unboxing Experience: The material and finish can significantly impact the unboxing experience, crucial for e-commerce products. Regulatory Compliance and Safety Ensure that the chosen materials and finishes comply with industry-specific regulations, particularly for food and pharmaceutical products. Testing and Feedback Conduct market tests and gather consumer feedback to refine your choice of materials and finishes. Conclusion The material and finish of pouch packaging are more than superficial choices; they are integral components of the product’s marketability and consumer experience. By thoughtfully considering these elements, businesses can create packaging that not only stands out on the shelf but also meets the functional demands of the product and the environmental considerations of the market. In the ever-evolving world of packaging, the right material and finish can make all the difference in capturing and retaining consumer interest. If you are interested in pouch packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Subscribe To Our Newsletter Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability By submitting your information, you agree to our terms and conditions and privacy policy. Custom Pouches Facebook Twitter LinkedIn Pinterest Relevant Posts
With tariffs set to reshape the U.S. packaging industry in 2025, packaging buyers must understand their potential benefits and challenges. Tariffs aim to encourage domestic sourcing and manufacturing, but their effects can be complex. This blog examines the pros and cons of tariffs for packaging buyers, offering a neutral and informative perspective to help navigate the changing landscape. What Are Tariffs and How Do They Affect Packaging? Tariffs are taxes imposed on imported goods, designed to incentivize businesses to source domestically. For the packaging industry, this can lead to increased costs for materials and finished products sourced internationally. At the same time, tariffs may promote local manufacturing and strengthen domestic supply chains. The Pros of Tariffs on Packaging Encourages Domestic Manufacturing Tariffs make imported goods more expensive, driving demand for U.S.-produced materials and packaging products. Benefits for Buyers: Strengthened local supply chains reduce dependency on international markets. Shorter transportation distances can improve delivery reliability and speed. Opportunities to work with domestic suppliers who align with sustainability and quality standards. Reduces Exposure to Global Disruptions The COVID-19 pandemic and other global events highlighted vulnerabilities in international supply chains. Tariffs encourage buyers to source locally, mitigating risks from international shipping delays or geopolitical tensions. Drives Investment in Innovation As demand for domestic packaging grows, U.S. manufacturers may invest in new technologies and materials to remain competitive. Examples of Innovation: Development of cost-effective, eco-friendly packaging options. Automation to improve production efficiency and reduce lead times. Potential Environmental Benefits Local sourcing reduces the need for long-distance shipping, which can lower carbon emissions associated with packaging production and transportation. The Cons of Tariffs on Packaging Increased Costs The most immediate impact of tariffs is higher prices for imported materials and products. These costs can affect buyers in several ways: Material Price Increases: Tariffs on imported paperboard, plastics, or aluminum can drive up the cost of packaging solutions like corrugated boxes, flexible films, and beverage cans. Pass-Through Costs: Suppliers may pass tariff-related expenses onto buyers, increasing procurement costs. Supply Chain Bottlenecks The shift to domestic sourcing can create short-term challenges as manufacturers ramp up to meet increased demand. Potential Issues: Limited production capacity among domestic suppliers. Longer lead times due to initial supply shortages. Limited Supplier Options In some cases, buyers may struggle to find domestic suppliers offering the same quality, pricing, or product variety as their international counterparts. Complexity in Procurement Tariffs add an extra layer of complexity to procurement processes, requiring buyers to: Monitor tariff changes and their impacts. Evaluate the cost-benefit of domestic vs. international sourcing. Navigate customs regulations and compliance requirements for any remaining imports. Balancing the Pros and Cons Packaging buyers can weigh the benefits and drawbacks of tariffs by aligning their sourcing strategies with business goals. Consider these key factors: When Tariffs Can Be a Positive Change: Your business values a resilient, local supply chain. Sustainability is a priority, and reducing transportation emissions aligns with your goals. You’re looking to foster long-term partnerships with domestic manufacturers. When Tariffs May Pose Challenges: Your packaging relies on specialized materials or products not widely available in the U.S. Cost increases would significantly impact your pricing or profitability. You operate in an industry where margins are already tight. Preparing for Tariffs in the Packaging Industry To navigate the impact of tariffs effectively, packaging buyers can take proactive steps to mitigate challenges while capitalizing on opportunities: Evaluate Supplier Relationships: Build partnerships with domestic manufacturers to ensure reliable sourcing. Invest in Cost Management: Optimize packaging designs and explore alternative materials to reduce expenses. Stay Updated: Monitor tariff policies and industry trends to make informed decisions. Leverage Technology: Use supply chain management tools to enhance forecasting, inventory management, and sourcing strategies. Final Thoughts Tariffs on packaging present a mixed picture for buyers, offering both opportunities and obstacles. While they can drive innovation and strengthen domestic supply chains, they also introduce cost pressures and logistical challenges. By understanding the pros and cons of tariffs and preparing strategically, packaging buyers can adapt to these changes while maintaining operational efficiency. If you are interested in maximizing the benefits of tariffs on your packaging and limiting the challenges, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the competitive landscape of product marketing, packaging is not just a vessel for your products; it’s a crucial communication channel. The way a brand utilizes messaging and communication on packaging can significantly influence consumer perception, brand recall, and ultimately, purchasing decisions. This blog post explores how brands can effectively leverage the power of messaging and communication on their packaging to engage customers and enhance brand identity. The Role of Messaging in Packaging Packaging is often the first point of physical contact between a consumer and a product. The messages conveyed through packaging can range from brand values and product benefits to user instructions and sustainability claims. Effective messaging on packaging can educate, persuade, and create an emotional connection with the consumer. Crafting Effective Messaging Clarity and Conciseness: Packaging has limited space, so messages should be clear and to the point. Overcrowding the package with too much text can overwhelm the consumer and dilute key messages. Relevance and Resonance: The messaging should resonate with the target audience. Understanding consumer needs, preferences, and pain points is crucial in crafting messages that connect and engage. Brand Voice Consistency: The tone, style, and language used on packaging should be consistent with the overall brand voice. This consistency reinforces brand identity and aids in building brand trust. Strategic Placement of Messages Front and Center: Key messages, like the product name, unique selling proposition (USP), or a call to action, should be prominently placed on the front of the package. This is what consumers see first and what captures their attention. Secondary Information: Other important information, such as product details, ingredients, and usage instructions, can be placed on the sides or back of the package. This placement allows interested consumers to learn more without cluttering the primary display area. Leveraging Visual Elements for Communication Typography and Color: The choice of fonts and colors can significantly impact the readability and emotional impact of your messages. Bold fonts and contrasting colors can make key messages stand out. Graphics and Icons: Visuals can often communicate messages more effectively than words. Using icons, infographics, or illustrations can help convey complex information in an easily digestible format. Incorporating Interactive Elements QR Codes and AR: Modern packaging often includes QR codes or augmented reality (AR) elements. These can link consumers to digital content, providing a deeper engagement with the brand and detailed product information. Social Media Prompts: Encouraging consumers to engage with the brand on social media through packaging can build a community and foster brand loyalty. Sustainability Messaging Eco-friendly Claims: As consumers become more environmentally conscious, including messages about the sustainability of the packaging and product can be a significant selling point. Transparency: Be transparent about your environmental claims. Misleading or vague claims can lead to consumer mistrust. Regulatory Compliance and Legal Considerations Compliance: Ensure that all messaging on packaging complies with industry-specific regulations, especially in sectors like food, beverages, and pharmaceuticals. Truthfulness: All claims made on packaging should be accurate and verifiable to maintain credibility and avoid legal issues. Testing and Feedback Consumer Testing: Conducting market research and consumer testing can provide valuable insights into how effective your packaging messaging is and what improvements can be made. Iterative Process: Continuously refine your packaging messages based on consumer feedback and market trends. Conclusion Effective messaging and communication on packaging are about striking the right balance between informing, engaging, and persuading your target audience. It’s an integral part of the marketing strategy that can significantly influence the consumer’s journey from awareness to purchase. In an era where consumers are bombarded with choices, packaging that communicates effectively can make your product stand out and resonate with the intended audience. Remember, in the world of packaging, a message well conveyed is a product well perceived. If you are interested custom packaging solutions to communicate effectively with your audience, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
For mid-sized businesses, packaging is a crucial element that impacts brand identity, operational efficiency, and customer experience. Unlike small businesses, which focus on cost-effectiveness, and large corporations, which prioritize mass production, mid-sized companies need a balance of scalability, flexibility, and affordability. With growing competition and shifting market demands in 2025, a strong packaging strategy can help mid-sized businesses improve efficiency, maintain brand consistency, and optimize costs. Key Packaging Considerations for Mid-Sized Businesses Cost-Effective Scaling Without Overproduction Mid-sized businesses must carefully scale their packaging production without overspending. This requires: Right-sizing packaging to eliminate wasted materials and reduce shipping costs. Flexible minimum order quantities (MOQs) to avoid excessive inventory storage. Leveraging hybrid production models, combining stock packaging for standard products and custom packaging for premium lines. Streamlining Supply Chain and Inventory Management Efficient supply chain management ensures consistent packaging availability while preventing overstocking or shortages. Strategies include: Partnering with reliable domestic suppliers to minimize lead times and supply disruptions. Using just-in-time (JIT) inventory models to reduce storage costs. Implementing digital inventory tracking systems to monitor stock levels and order packaging efficiently. Balancing Customization with Production Efficiency Mid-sized businesses need packaging that reflects their brand identity while remaining cost-effective. Best practices include: Using digital printing for small batch orders and frequent design changes. Standardizing core packaging elements (box styles, materials) to reduce production costs. Exploring modular packaging designs that allow for brand differentiation without excessive SKU variations. Enhancing Brand Presentation and Consumer Experience Well-designed packaging helps mid-sized businesses stand out and build brand loyalty. Key considerations include: High-quality print finishes to enhance shelf appeal. Custom inserts and protective elements to improve product security and customer experience. Easy-to-open designs that simplify unboxing while reducing damage rates. Sustainability Without Excessive Costs Sustainable packaging is becoming increasingly important, but cost remains a concern for mid-sized companies. Practical solutions include: Choosing lightweight, recyclable materials to lower shipping costs and meet sustainability goals. Using minimalist packaging designs to reduce material waste. Exploring compostable or biodegradable options without drastically increasing production costs. Adapting to Omnichannel Distribution Needs Many mid-sized businesses sell both in-store and online, requiring packaging that works for multiple channels. Strategies include: Designing packaging for both eCommerce and retail to streamline production. Using protective yet lightweight packaging to reduce return rates and shipping fees. Incorporating QR codes and digital touchpoints for customer engagement across platforms. Final Thoughts: The Mid-Sized Business Packaging Strategy for 2025 For mid-sized businesses, packaging must strike a balance between cost-efficiency, brand appeal, and operational flexibility. By optimizing supply chains, leveraging smart printing methods, and focusing on scalable customization, companies can position themselves for growth in 2025. Looking for tailored packaging solutions for your mid-sized business? Contact Brown Packaging today to explore cost-effective and innovative options. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Custom packaging isn’t just an expense—it’s an investment that plays a pivotal role in brand identity, customer satisfaction, and even revenue growth. While many businesses shy away from custom packaging due to cost concerns, understanding its value and the factors influencing pricing can help you make informed decisions. In this blog, we’ll uncover the real cost of custom packaging, explore its benefits, and provide actionable tips to maximize your ROI. Why Custom Packaging Matters Custom packaging is more than a box or wrapper; it’s a brand statement and a customer experience enhancer. Brand Identity: High-quality custom packaging reinforces your brand’s image, making your product instantly recognizable. Customer Experience: A memorable unboxing experience can create lasting customer loyalty and boost word-of-mouth marketing. Perceived Value: Premium packaging elevates the perceived value of your product, making it stand out from competitors. Key Factors Influencing Custom Packaging Costs Material Choices The type of material used significantly affects cost and functionality. Corrugated Boxes: Durable and cost-effective, ideal for shipping. Rigid Boxes: Luxurious but pricier, often used for high-end products. Eco-Friendly Options: Sustainable materials like kraft paper or biodegradable plastics, which appeal to eco-conscious consumers, can increase initial costs but offer long-term brand value. Printing Techniques Digital Printing: Great for small orders; cost-effective but with limited precision. Offset Printing: Best for bulk orders; higher upfront costs but offers superior quality. Special Effects: Add-ons like embossing, foil stamping, or spot UV can enhance your design but also increase expenses. Design Complexity Intricate designs, custom shapes, and multi-component packaging raise production costs. Partnering with experienced designers can optimize the balance between creativity and cost. Order Quantity Bulk ordering reduces the per-unit cost due to economies of scale. Smaller orders may result in higher per-unit pricing. Features For Common Packaging Types Packaging Type Key Features Corrugated Boxes Durable, recyclable, cost-effective. Rigid Boxes Luxurious feel, used for premium products. Folding Cartons Lightweight, customizable for retail. Custom Mailer Boxes Branding-focused, ideal for e-commerce. Eco-Friendly Options Sustainable, aligns with green initiatives. How to Optimize Custom Packaging Costs Prioritize Materials WiselyChoose materials that balance quality and cost. For example, opt for kraft paper for eco-friendly yet affordable packaging or corrugated boxes for high durability. Leverage Bulk OrdersOrder in bulk to take advantage of volume discounts. This strategy significantly reduces per-unit costs. Simplify DesignA clean, minimalist design can be cost-effective and still make a bold statement. Complex designs often require more resources and time to produce. Use Technology for EfficiencyAutomation and advanced design software can streamline the production process, saving time and reducing errors. Enhancing the Unboxing Experience on a Budget You don’t need to overspend to impress your customers. Here’s how: Add personalized notes or custom stickers. Use branded tissue paper to add elegance without breaking the bank. Include QR codes linking to exclusive content or promotions. FAQs About Custom Packaging Costs How much does custom packaging design cost?Design services typically range from $300 to $5,000, depending on the complexity and expertise involved. What percentage of my product price should packaging cost?Aim to allocate 8-10% of your product’s retail price to packaging costs. Is custom packaging worth the investment?Yes. Custom packaging enhances brand recognition, improves customer satisfaction, and can even justify premium pricing for your products. Conclusion Custom packaging is an essential tool for businesses looking to elevate their brand and enhance customer loyalty. By understanding the factors that influence cost and employing smart strategies to optimize expenses, you can create packaging that delivers both aesthetic and functional value without overextending your budget. Ready to take your packaging to the next level? Partner with us to create customized solutions tailored to your brand and budget. Contact us today! (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts