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Brown Packaging

With over 30 years of experience, Brown Packaging has been a trusted partner for businesses of all sizes, providing custom and stock packaging solutions tailored to their needs. Our in-house services ensure personalized support, guiding you from concept to completion for a seamless experience. Whether you need innovative designs or sustainable options, we work with you every step of the way to deliver exceptional packaging results.

Custom Packaging Products Brown Packaging

We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.

Custom Corrugated Box

Corrugated Boxes

Corrugated boxes are durable, recyclable, strong, and widely used in packaging applications.
custom folding cartons

Folding Cartons

Thin and flexible paperboard or chipboard cartons used in packaging lightweight products.

POP Displays

Showcase your products on the retail floor, counter-top, or shelf with point of purchase (POP) Displays.
Custom Food-Pouch and Sample Packaging-

Pouches

Multilayered film and plastic used to store and display lightweight products.

Foam

Protect your product with custom cut foam inserts and edge protectors.

Additional Packaging

Blister packs, clamshells, roll stock, thermoform, mailers and more.

Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.

We help businesses bring their products to retail with compliant solutions.

Optimize your packaging’s durability, security, branding, cost, unboxing experience and more.

We build durable and efficient packaging for simple to the most complex products.

Sterilization, clean room and medical compliant packaging products and solutions.

Federal and Drug Administration (FDA) compliant packaging and solutions.

We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.

At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

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Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

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Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

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Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

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Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

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structural design concepts

Optimize Your Packaging with Structural Design Services

Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.

Edit Content
Packaging Graphic Design Services

Elevate Your Packaging with Graphic Design Services

Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.

Edit Content
Dental Packaging Folding Carton

Perfect Your Packaging with Sampling and Prototyping Services

Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.

Edit Content
Packout and Fulfillment

Streamline Your Packaging with Fulfillment and Contract Services

Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.

Edit Content
Packaging and Material Drop Test Services

Ensure Quality with Product and Material Testing Services

Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.

Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.

At Brown Packaging, we specialize in providing innovative, fully customizable packaging solutions to meet all your business needs. With over 30 years of experience, we offer the capabilities of a large supplier while delivering personalized service and cost-efficient options. From concept to completion, we are committed to sustainability and offer a wide range of eco-friendly packaging solutions.

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez
Corrugated Mailer

Full-Service Packaging

Get all your packaging needs from one supplier, guiding you from concept to completion.

Flexible Solutions

We offer packaging options to suit the needs of any brand and budget.

Expert Assistance

Work one on one with a dedicated project manager from concept to completion.

Compliant Solutions

Our packaging solutions meet both retailer requirements and government regulations.

Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!

Shawn Ferguson

I have found Brown Packaging to be our number one supplier for packaging for years! They have designed our product packaging and Alex has been an exceptional representative and always supported our efforts and his design team is exceptional. I would highly recommend them to anyone.

Bert Rhine

Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!

Amber Meyer

Alex is super attentive and detail oriented. My deadlines were met and print quality is superb.

Blake Blair

Timely, professional, and most importantly - their products deliver. The account manager Keith Thomas is a pleasure to work with.

Neil Hefler

Good Customer Service, when placing an order they deliver on the next business Day.

Sergi Sanchez

If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com  or  (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.

Custom Blister Packs
Packaging
brownpackaging
Top 10 Reasons to Consider Blister Packaging for Your Products

Effective packaging plays a crucial role in product presentation and protection across various industries. Among the many packaging options available, blister packaging stands out as a versatile and valuable choice. Blister packs find widespread use in sectors such as pharmaceuticals, electronics, toys, and consumer goods. In this comprehensive guide, we’ll delve into the top 10 reasons why blister packaging should be a strong consideration for your product packaging needs. Enhanced Product Visibility Reliable Protection from Contamination Tamper-Evident Features Extensive Customization Options Exceptional Durability Cost-Effective Solution Space Efficiency Sustainability Considerations Shelf-Life Extension Versatile Packaging Solution Enhanced Product Visibility Blister packaging excels in showcasing your product. Its transparent plastic shell offers a clear view of the item within. This visibility builds consumer trust and confidence as customers can precisely see the product they are purchasing, reducing the likelihood of misunderstandings or dissatisfaction. Reliable Protection from Contamination One of the primary advantages of blister packs is their superior protection against external contaminants. The sealed plastic shell encases the product securely, shielding it from dust, moisture, and handling. This ensures that your product remains clean and intact until it is opened by the end-user. Tamper-Evident Features Blister packaging can be designed to incorporate tamper-evident features, such as perforated edges or prominently printed warnings. These elements reassure customers that the product has not been tampered with, enhancing safety and trust in your brand. Extensive Customization Options Blister packs offer ample room for customization. You can tailor the packaging to precisely fit the shape and size of your product, allowing you to add branding elements, labels, or eye-catching graphics. This level of customization creates a unique and visually appealing presentation that sets your product apart. Exceptional Durability Blister packs are renowned for their durability. They can withstand the rigors of handling, transportation, and storage. The robust plastic shell resists tearing, ensuring that your products reach customers in excellent condition. Cost-Effective Solution Blister packaging is often a cost-effective choice, particularly for high-volume production. The efficiency of the packaging process and material options can help reduce overall packaging costs while maintaining quality. Space Efficiency Blister packs are space-efficient, making them ideal for retailers and businesses with limited shelf or storage space. The compact design allows for easy stacking and storage, optimizing space usage. Sustainability Considerations Blister packaging can be designed with sustainability in mind. Many blister pack materials are recyclable, contributing to eco-friendly packaging practices. By choosing sustainable options, you can reduce your environmental footprint and appeal to environmentally conscious consumers. Shelf Life Extension Blister packs can be designed to extend the shelf life of products that require protection from moisture, light, or oxygen. This is particularly crucial for industries such as pharmaceuticals and food, where product freshness and integrity are paramount. Versatile Packaging Solution Blister packaging’s versatility is one of its standout features. It is suitable for a wide range of products, spanning pharmaceuticals, cosmetics, small electronics, hardware, and more. Its adaptability and compatibility with diverse product types make it a popular choice across various industries. Blister packaging offers a multitude of advantages, making it an attractive and versatile option for product packaging. Its transparency, contamination protection, tamper-evident features, customization possibilities, durability, cost-effectiveness, and space efficiency are some of the key reasons businesses opt for blister packaging. Additionally, blister packs can contribute to sustainability goals, extend product shelf life, and accommodate a wide array of products. Whether you operate in the pharmaceutical, electronics, or consumer goods industry, exploring the benefits of blister packaging can enhance your product’s appeal, protection, and marketability. If you are interested in blister packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts

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Mailing Tubes and Order Minimums in Packaging
Ecommerce
brownpackaging
Mailing Tubes and Order Minimums in Packaging

Mailing tubes are a popular choice for safely shipping and storing various items, such as posters, blueprints, and documents. While these tubes offer excellent protection and convenience, understanding order minimums in packaging is equally important, especially for businesses looking to source mailing tubes efficiently. In this comprehensive guide, we will explore mailing tubes, their advantages, and how order minimums can impact your packaging decisions. The Advantages of Mailing Tubes Before delving into order minimums, let’s examine why mailing tubes are favored for packaging: Protection: Mailing tubes provide a secure and protective enclosure for rolled or cylindrical items, preventing damage during transit. Versatility: They come in various lengths and diameters, making them suitable for a wide range of products, from artwork to blueprints. Convenience: Mailing tubes are easy to use, requiring minimal assembly and offering a hassle-free packing experience. Brand Presentation: They allow for branding and labeling, helping businesses convey their identity and professionalism. Now, let’s explore the concept of order minimums: Understanding Order Minimums In the world of packaging, order minimums refer to the minimum quantity of a specific packaging product that a supplier requires you to purchase in a single order. These minimums can vary significantly among suppliers and depend on factors such as the type of packaging, size, and customization options. Factors Impacting Order Minimums for Mailing Tubes Several factors can influence the order minimums for mailing tubes: Size and Dimensions: Larger or custom-sized tubes may have higher minimum order quantities due to their specialized production requirements. Material and Customization: Tubes made from unique materials or with custom printing, branding, or finishes may have specific minimums. Supplier Policies: Each packaging supplier may have its own policies regarding minimum orders. Some suppliers cater to small businesses with lower minimums, while others primarily serve larger enterprises. Volume Discounts: Suppliers often offer volume discounts, encouraging customers to order larger quantities by reducing the cost per unit. Determining the Right Order Quantity When deciding on the order quantity for mailing tubes, consider the following factors: Usage Frequency: Assess how frequently you use mailing tubes in your packaging operations. Ordering in larger quantities may be cost-effective if you use them regularly. Storage Space: Consider your available storage space for bulk orders. Ensure you have adequate space to store the tubes without overcrowding your facility. Budget Constraints: Evaluate your budget and cash flow. Ordering larger quantities may require a more substantial upfront investment, so ensure it aligns with your financial capabilities. Supplier Relationships: Establish a relationship with a packaging supplier who understands your needs and offers flexible order minimums that match your requirements. Lead Times: Take into account the lead times required for manufacturing and delivery. Ordering larger quantities may allow you to reduce order frequency. Custom Mailing Tubes and Order Minimums If you require custom mailing tubes with unique dimensions, branding, or printing, be prepared for potentially higher order minimums. Customization often involves specialized production processes and setup costs that can impact minimum quantity requirements. Conclusion Mailing tubes are a valuable packaging solution for various industries and products. Understanding order minimums and their impact on your packaging decisions is crucial for efficient sourcing and cost-effective operations. By carefully assessing your usage needs, budget, and supplier options, you can strike the right balance between order quantities and packaging requirements. Establishing a reliable supplier relationship that aligns with your business goals is key to optimizing your mailing tube procurement strategy. If you are interested in a large volume of mailing tubes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Mailing Tubes Facebook Twitter LinkedIn Pinterest Relevant Posts

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The Manufacturing Process of Corrugated Boxes
Corrugated
brownpackaging
The Manufacturing Process of Corrugated Boxes

Whether storing household items, packing for a move, or packaging products for shipping, we often take corrugated boxes for granted. They offer strength, durability, and protection for their contents, making them indispensable for a wide variety of uses. Today, we’re going to peek behind the curtain and understand the process of creating these boxes. The process is quite fascinating and involves several key steps that ultimately result in the production of a corrugated box. Corrugated cardboard is the material of choice for many types of packaging and is specifically designed to be both light and sturdy. But what makes this material so unique? What is Corrugated Cardboard? Corrugated cardboard is a type of paper-based material consisting of a fluted corrugated sheet and one or two flat linerboards. The corrugated or fluted layer provides strength and rigidity while remaining lightweight, while the linerboards provide a smooth surface suitable for printing. The Corrugated Box Manufacturing Process The manufacturing process of corrugated boxes involves several stages. Here is an inside look into the entire process: Pulp Preparation The process begins with the creation of paper pulp. This pulp is made from tree logs that are stripped of their bark, chipped into small pieces, and then cooked to break them down into a soupy mixture. This pulp is then bleached, cleaned, and transformed into a paper substance by pressing and drying. Making the Corrugated Cardboard The next step is to create the corrugated cardboard. A machine called a corrugator takes huge rolls of paper and heats them to approximately 200 degrees Celsius to make them pliable. Adhesive is then applied to the tips of the corrugations, and the outer liner is glued to them. Another adhesive is then applied to the other side of the corrugated medium, and the other liner is attached, creating a complete corrugated cardboard sheet. Cutting and Printing Once the corrugated cardboard is made, it is cut and printed based on the specifications of the order. Large sheets of the cardboard are cut into box blanks, which are simply flat pieces of corrugated cardboard that are ready to be folded into boxes. At this point, if the boxes need to be printed with text or images, the printing process happens. Flexographic printing is most commonly used, which uses flexible relief plates to apply the desired image or text to the box. Folding and Gluing The box blanks are then sent to a machine that folds them into the shape of a box. This machine also applies glue to the areas that need to be attached to create the box’s final shape. The glue is typically applied to the manufacturer’s joint, which is the one edge of the box that is glued during the manufacturing process. Bundling and Shipping Finally, the boxes are bundled together and prepared for shipment. They are often tied together in bundles of 25, 50, or 100, depending on their size. These bundles are then stacked onto pallets and wrapped in plastic for protection during transport. The Importance of Corrugated Boxes Corrugated boxes aren’t just useful; they’re a necessity in our modern world. With e-commerce booming and the continuous need for shipping goods globally, corrugated boxes provide the strength and durability required to protect products from the warehouse to the consumer’s doorstep. The Future of Corrugated Box Manufacturing Looking ahead, the corrugated box industry continues to innovate and improve its manufacturing processes. Sustainability has become a major focus, with efforts to increase recycling and reduce waste becoming increasingly important. This focus on sustainability aligns with the growing consumer demand for environmentally-friendly packaging. Moreover, the integration of advanced technologies, such as automation and AI, into the manufacturing process can boost efficiency and accuracy, further revolutionizing the industry. Indeed, the humble corrugated box continues to play a crucial role in global commerce, and its production process will undoubtedly continue to evolve and improve in response to shifting consumer needs and technological advancements. To conclude, the manufacturing process of corrugated boxes is a fascinating journey from tree to final product. The meticulous steps undertaken to create these strong, versatile boxes demonstrate the ingenuity and efficiency of modern manufacturing. We hope this deep dive into the process gives you a new appreciation for the seemingly simple corrugated box and its important role in our everyday lives. If you are interested stock or custom corrugated boxes, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts

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The Corporate Packaging Strategy for 2025
Packaging
brownpackaging
Corporate Packaging Strategy for 2025

For large businesses and corporations, packaging is more than just a protective shell—it’s an integral part of brand identity, supply chain efficiency, and consumer experience. With increasing competition, regulatory challenges, and rising costs, corporations must take a strategic approach to packaging in 2025. The right packaging strategy can enhance brand perception, reduce costs, and improve overall product performance in the market. Key Focus Areas for Corporate Packaging Scalable and Cost-Effective Production Large businesses require packaging solutions that can handle high-volume production while maintaining cost efficiency. This means: Standardizing packaging materials and sizes to streamline production. Optimizing material usage to reduce costs while maintaining structural integrity. Working with reliable suppliers to ensure stable pricing and on-time delivery. Supply Chain Optimization and Logistics Efficiency Efficient packaging design can lead to major savings in storage and transportation. Corporations should focus on: Right-sizing packaging to minimize shipping costs and dimensional weight charges. Stackable and space-efficient designs to reduce warehouse storage costs. Durability and protection to lower product damage rates and returns. Compliance and Industry Standards Regulatory compliance is a major concern for large corporations, especially in industries such as food, pharmaceuticals, and electronics. Businesses must ensure: Packaging meets FDA, ISO, FSC, and industry-specific certifications. Labels and warnings comply with legal and safety requirements. Tamper-evident and traceable packaging solutions for product security. Brand Consistency and Market Appeal For corporations with multiple product lines and global reach, consistent branding across all packaging is essential. This includes: Unified design elements across different regions and product categories. Premium printing and finishing options for high-end product lines. Localized packaging variations to meet international market preferences. Sustainable and Responsible Packaging While cost and efficiency are priorities, many corporations are also focusing on eco-friendly packaging solutions. Strategies include: Lightweight materials to reduce carbon footprint and shipping costs. Recyclable or biodegradable packaging to align with consumer demand. Supply chain transparency to meet sustainability reporting requirements. Automation and Packaging Technology Integration Corporate packaging strategies should leverage automation and smart packaging technology for efficiency and innovation. This includes: Automated packaging lines to reduce labor costs and increase production speed. RFID tags and QR codes for enhanced tracking and consumer engagement. Smart packaging materials that provide real-time data on freshness and handling. Final Thoughts: The Corporate Packaging Strategy for 2025 For large businesses, packaging is a strategic asset that affects branding, supply chain efficiency, and compliance. By focusing on cost-effective production, logistics efficiency, regulatory standards, and sustainability, corporations can stay ahead in 2025 and beyond. Looking for scalable and innovative packaging solutions for your business? Contact Brown Packaging today to optimize your corporate packaging strategy. It’s Not About Spending Less—It’s About Spending Right Your goal isn’t to cut corners—it’s to make sure your packaging spend matches your sales goals, brand perception, and market environment. In many cases, a simple structural or material tweak can reduce costs without affecting how the package performs or looks. Small changes might include: Switching from rigid box to folding carton Simplifying closures or removing magnetic flaps Moving from offset to digital print for short runs Using standard dielines instead of custom shapes (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

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Folding Carton
brownpackaging
Optimizing Folding Cartons for Retail Success

Folding cartons are a retail packaging staple—used across food, cosmetics, health, and consumer goods for their lightweight, customizable, and cost-effective structure. But not all folding cartons are created equal. If you want to stand out on shelf, pass compliance checks, and protect your product from production line to retail floor, optimization is key. This blog covers how to strategically optimize your folding cartons for retail performance, brand impact, and logistical efficiency. Nail the Structure First A carton that looks great but doesn’t hold up in transit or on display won’t do your product any favors. Optimizing the structure is step one. Tips: Choose a tuck-end style (straight or reverse) for easy assembly and closure Use auto bottom also called auto-lock for heavier items requiring more support Consider seal-end cartons for tamper-evident packaging in food or supplements Match the board grade to your product weight and retail environment ✅ Ensures product safety✅ Streamlines assembly✅ Keeps packaging intact through the supply chain Design for Fast, Impactful Shelf Appeal Retail shelves are crowded. Your folding carton should make your product recognizable and desirable within seconds. Best practices: Use bold front-facing branding and a visual hierarchy that leads the eye Ensure product name, benefits, and key claims are front and center Incorporate color-coding or design variation for multiple SKUs Think vertically—many cartons are displayed in tall stacks or hung face-forward ✅ Attracts attention quickly✅ Communicates benefits at a glance✅ Reinforces brand consistency across variants Don’t Waste the Side and Back Panels Retail optimization isn’t just about the front. Use the other panels for supporting details and retail requirements. Use this space for: Ingredient or nutritional panels Usage instructions Certifications (organic, cruelty-free, recyclable) QR codes that drive digital engagement or reviews Regulatory content (where required) ✅ Keeps the front panel clean✅ Ensures compliance with retail and FDA/FTC guidelines✅ Gives shoppers the extra info they need to buy Print with Efficiency in Mind You want eye-catching packaging—but it has to be cost-effective and print-ready for the real world. Optimization tips: Use standard dielines when possible to reduce tooling costs Leverage digital printing for short runs or multiple SKUs Use shared plates or universal layouts to simplify multi-product print runs Choose coatings and finishes based on product value and retail positioning (e.g., spot UV for premium, matte for lifestyle) ✅ Keeps costs in check✅ Supports quick design changes or promo packaging✅ Reduces waste and delays Think About Retailer Requirements Each retailer has their own standards for packaging display, strength, barcoding, and more. Optimizing folding cartons for retail means designing to those specs from the start. Consider: Shelf height and width restrictions Required barcode placement and sizing Tray or case pack configurations Sustainability goals or labeling preferences ✅ Prevents chargebacks or rejections✅ Speeds up retail approval✅ Enhances retailer confidence in your brand Maximize Inner Space and Inserts (If Needed) Retail cartons often need to do more than look good—they need to hold, separate, or protect the product inside. Options: Add a folded chipboard insert for glass bottles or fragile items Use slit-lock panels to hold vials or samples in place Opt for multi-panel or accordion folds to tell your story without increasing box size ✅ Adds structure and value✅ Reduces product movement or breakage✅ Keeps packaging slim and shelf-friendly Sustainability Is Retail Optimization Too Retailers and shoppers alike expect brands to make sustainable choices. Optimizing for retail means aligning your folding carton packaging with eco-conscious expectations. Ways to do this: Use recyclable paperboard (SBS, kraft, or post-consumer content) Minimize unnecessary coatings or lamination Print with soy- or water-based inks Add icons or QR codes to show recyclability and reduce confusion ✅ Enhances brand trust✅ Supports retailer sustainability initiatives✅ Improves shopper perception Final Thoughts Folding cartons play a major role in how your product performs in retail. By optimizing structure, print, compliance, and sustainability, you can ensure your packaging is retail-ready, brand-right, and cost-efficient—without sacrificing performance. Need help optimizing your folding cartons for retail?We’ll work with you to develop smart, strategic solutions that align with your product, audience, and retail goals. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Folding Carton Facebook Twitter LinkedIn Pinterest Relevant Posts

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