We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
As the 2025 holiday season approaches, retailers are gearing up for what promises to be another bustling period of consumer activity. For brands looking to capitalize on this seasonal surge, Point of Purchase (POP) displays remain a crucial element in attracting customers and boosting sales. In this blog, we’ll explore effective strategies for retailers to prepare and utilize POP displays to maximize their impact during the holiday season. Understanding the Power of POP Displays POP displays are designed to catch the shopper’s eye and can be strategically placed to influence purchase decisions at critical points within the store. They are especially effective during the holiday season when competition for consumer attention is fierce. These displays can range from simple shelf talkers and countertop displays to elaborate floor stands and interactive kiosks. Benefits of POP Displays: Increased Visibility: Products featured in POP displays are more noticeable and more likely to be picked up. Enhanced Product Promotion: These displays can be used to promote special offers, new items, or holiday-specific products. Encourages Impulse Buys: Strategically placed displays can drive impulse purchases, significantly boosting sales. Brand Reinforcement: Well-designed displays reinforce brand messaging and create a memorable image in the consumer’s mind. Strategies for Effective POP Displays Start Planning Early Begin planning your POP display strategy well before the holiday season starts. Consider your sales data from previous years to identify which products sold well and how their placement influenced purchasing behavior. This data can guide your decisions on which products to promote and where to locate your displays. Design with the Holiday Spirit in Mind Design your displays to reflect the festive spirit of the holiday season. Use thematic elements like winter scenes, festive colors, and holiday motifs. Ensure that the design aligns with your brand’s image while also standing out in a crowded retail environment. Focus on High-Traffic Areas Place your POP displays in high-traffic areas of your store. Entrances, ends of aisles, and check-out counters are prime locations where displays can attract maximum shopper attention. Leverage Technology Integrate technology into your displays to create more engaging and interactive experiences. Digital screens can show product information, promotional videos, or interactive content that allows customers to engage directly with the display. Train Your Staff Ensure your staff is well-informed about the products featured in the POP displays and can effectively communicate their benefits to customers. Staff enthusiasm can complement the physical display, enhancing its overall impact. Monitor and Adapt Once your displays are in place, monitor their performance. Keep an eye on the products that are moving quickly and those that aren’t. Be prepared to make adjustments to your displays or the featured products based on real-time sales data and customer feedback. Conclusion POP displays are a powerful tool for retailers, especially during the holiday season. By planning effectively, designing with intent, placing displays strategically, incorporating technology, educating staff, and being adaptable, brands can maximize their impact and ensure a successful holiday sales period. As you prepare for the 2025 holidays, consider these strategies to make the most of your retail space and drive sales through effective use of POP displays. Happy holidays and happy selling! If you are interested in POP displays for the holiday season, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
For pharmaceutical companies, sourcing packaging has become more complex in recent years. Tariffs on imported materials and printed components are creating pricing pressure, disrupting long-term contracts, and forcing many buyers to rethink where and how they source their packaging. Whether you rely on overseas suppliers or work with a domestic partner who sources internationally, tariffs can affect the cost and availability of critical packaging components like folding cartons, blister packs, inserts, and corrugated shippers. Here’s how to understand the impact—and what you can do to stay ahead. Know What’s Being Taxed Not all pharmaceutical packaging is affected by tariffs in the same way. Many of the items commonly used in pharma packaging fall under categories that have been hit with tariffs in recent U.S.–China trade actions. These may include: Printed folding cartons and inserts Blister pack materials (including PVC and foil) Corrugated shipper boxes Labels and leaflets Some specialty coatings and substrates Tariff rates can vary, depending on the material, country of origin, and current trade policy. What seems like a small increase per unit can lead to massive cost increases at scale. Review Your Supplier’s Origin and Production Model Even if your supplier is based in the U.S., they may still source raw materials, substrates, or finished packaging components from tariff-impacted countries. It’s important to ask: Where is each component of my packaging produced? Does the supplier import printed materials or raw board? Are any secondary processes (like lamination or foil stamping) outsourced overseas? Understanding your true supply chain origin helps you identify where the tariff risks are—so you can plan ahead. Reevaluate Total Cost of Ownership Increased tariffs often eliminate the price advantage that used to come with overseas packaging. When you factor in: Tariffs Rising freight costs Port delays and longer lead times Quality control or communication issues You may find that domestic packaging suppliers are now more competitive on both cost and reliability. Talk to Your Packaging Supplier About Domestic Alternatives If you’re concerned about exposure to tariffs, a proactive supplier should be able to: Offer U.S.-made or NAFTA-friendly alternatives Suggest design or material changes to reduce cost impact Help consolidate SKUs or adjust specs to simplify sourcing Provide packaging that meets FDA labeling and compliance requirements domestically Shifting to U.S.-based production doesn’t always mean higher cost—it often brings improved supply chain visibility, faster lead times, and fewer surprises. Factor Tariffs Into Long-Term Strategy If you’re renegotiating contracts, launching new SKUs, or scaling production, factor tariff risk into your 12–24 month outlook. Ask your supplier: Can they lock in pricing or hold stock domestically? Do they have backup sourcing options if trade rules change again? Are they monitoring tariff changes and proactively communicating impacts? Being reactive to tariffs leads to missed margins and production delays. Building flexibility into your packaging strategy now can protect your product pipeline later. Final Thoughts Tariffs are no longer a temporary nuisance—they’re a permanent part of global sourcing. For pharmaceutical brands, that means understanding where your packaging is coming from, how trade policy affects it, and what options exist to reduce risk and cost. Looking for help minimizing tariff exposure on your pharmaceutical packaging?We can walk you through domestic solutions, supply chain planning, and structural design adjustments to keep your product protected and your packaging program compliant. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Medical Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Your packaging budget isn’t just about cost—it’s about timing, opportunity, and alignment with your business goals. Sticking with the same spend year after year might feel safe, but it could be holding back your growth, hurting efficiency, or wasting resources. Whether you’re overspending or under-investing, here are the moments that should prompt you to revisit your packaging strategy and budget. You’re Launching a New Product or SKU A new product deserves more than a recycled box layout. New sizes, audiences, or channels often call for a different structure, material, or finish. Why it matters:New SKUs are an opportunity to streamline, improve presentation, and rethink how much you’re really spending—and what that packaging is saying about your brand. You’re Expanding Into Retail Retail-ready packaging often has very different requirements than e-commerce or wholesale. Club stores, chains, and boutique retailers all expect shelf presence, compliance, and clean branding. Why it matters:Retail packaging might require a higher initial investment, but it must deliver on visibility, protection, and speed of setup—making your budget worth every cent. You’re Experiencing Increased Damage or Returns If your return rate is creeping up due to shipping damage, broken seals, or crushed boxes, it’s not just a fulfillment problem—it’s a packaging problem. Why it matters:Investing in stronger board grades, better inserts, or improved closures can reduce product loss, customer complaints, and return shipping costs—saving more in the long run. Your Shipping and Fulfillment Costs Are Rising Higher freight bills or warehouse inefficiencies are often tied to inefficient packaging: oversized boxes, time-consuming assembly, or mismatched pallets. Why it matters:This is the moment to reallocate budget toward structural redesign or automation-friendly packaging that reduces labor, materials, and dimensional weight. You’re Rebranding or Updating Product Presentation Visual upgrades require packaging that reflects your new identity. Fonts, color palettes, finishes, and unboxing elements all play a role in reinforcing your new look. Why it matters:A rebrand without packaging alignment creates disconnect. It’s worth reevaluating spend to ensure your packaging amplifies—not undercuts—your brand’s direction. You’re Scaling Fast Rapid growth often exposes flaws in outdated packaging systems. What worked at 1,000 units a month might break down—or blow out your budget—at 50,000. Why it matters:Scale brings leverage. You may need to spend more upfront for better design and automation, but the unit cost savings and operational gains are well worth it. Your Customer Expectations Have Changed Today’s buyers care about sustainability, ease of use, and presentation. If you’re receiving feedback about excess packaging, hard-to-open boxes, or lackluster branding—listen. Why it matters:Updating your packaging to meet expectations may cost more or less—but it’s worth reevaluating where your current spend is going and if it’s achieving the right impact. Final Thoughts A packaging budget isn’t just about reducing costs—it’s about investing wisely based on where your business is going. When the moment is right, a budget shift can unlock better efficiency, stronger branding, and fewer downstream issues. Not sure if it’s time to revisit your budget?We’ll help you identify key triggers, analyze your packaging ROI, and guide you toward smarter, more strategic spend that supports your goals. Need help sourcing or designing your custom pouches?We’re here to walk you through every step—from material selection and printing to structural design and compliance. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Seasonal promotions are among the most powerful opportunities for brands to capture attention in retail environments. From holidays to back-to-school campaigns, point-of-purchase (POP) displays serve as the centerpiece of these promotions. To succeed, seasonal displays must deliver bold branding, withstand short-term but intensive use, and remain cost-efficient for rapid deployment. The Role of POP Displays in Seasonal Campaigns Seasonal promotions rely on speed, visibility, and excitement. POP displays amplify these campaigns by: Highlighting limited-time offers. Creating urgency that drives impulse purchases. Reinforcing brand presence during peak shopping periods. Allowing retailers to reconfigure store layouts quickly. Design Considerations for Seasonal POP Displays Unlike long-term club store displays, seasonal displays must balance structural strength with temporary use. Lightweight but durable materials: Enough to last weeks, not months. Fast assembly: Retail staff must set up displays quickly. Compact shipping: Flat-pack designs keep logistics efficient. Creative graphics: Bold, festive, and aligned with seasonal themes. Balancing Cost and Performance Because seasonal promotions are short-lived, packaging buyers must avoid overspending on unnecessary strength. Best practices include: Using single-wall corrugated with protective coatings when appropriate. Right-sizing displays to fit promotion duration and product volume. Selecting cost-efficient printing methods that deliver strong visual impact. Examples of Seasonal POP Applications Holiday promotions: Gift packs, limited-edition items, and themed displays. Back-to-school campaigns: Stationery, snacks, and student-focused promotions. Summer promotions: Beverage displays and outdoor lifestyle products. Valentine’s Day or Easter: Small-scale seasonal displays with high turnover. POP Display Solutions with Brown Packaging Brown Packaging designs POP displays tailored for seasonal promotions. From festive graphics to cost-efficient structural designs, we create displays that attract shoppers and maximize return during short-term campaigns. Contact us to learn more about seasonal POP solutions. References Shop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D5445: Standard Practice for Pictorial Markings for Handling of Goods. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
Freight is one of the largest cost drivers in retail packaging programs. Point-of-purchase (POP) displays that look impressive on the floor may be inefficient to ship, leading to wasted space, higher freight charges, and reduced margins. By designing POP displays with logistics in mind, brands can reduce transportation costs without sacrificing retail impact. Why Freight Costs Matter in POP Programs Shipping inefficiency adds up quickly across high-volume campaigns. Displays that do not cube out effectively—or require excessive protective packaging—cost more to move and handle. In some cases, freight expenses outweigh the cost of the displays themselves. Designing POP Displays for Shipping Efficiency Flat-pack design: Displays that ship knocked down reduce cubic volume. Right-size engineering: Minimize excess corrugated or void space. Lightweight materials: Reduce overall shipping weight. Stacking strength: Displays must withstand compression during pallet transport. Balancing Shipping and Retail Needs Designers must ensure that cost savings on freight do not compromise in-store performance. Best practices include: Testing displays for stability after flat-pack assembly. Using reinforced corrugated grades where stacking is required. Designing displays that integrate seamlessly with pallets. Coordinating with logistics teams early in the design process. Examples of Freight-Efficient POP Displays Club store pallet displays: Engineered for direct-to-floor placement. Seasonal promotions: Lightweight designs shipped compactly in bulk. Floor stands: Collapsible displays that expand on-site without excess packaging. POP Display Solutions with Brown Packaging Brown Packaging designs POP displays that balance retail impact with freight efficiency. Our solutions reduce logistics costs while ensuring displays perform as intended in-store. Contact us to explore freight-efficient POP display options. References Shop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts