Brown Packaging
With over 30 years of experience, Brown Packaging has been a trusted partner for businesses of all sizes, providing custom and stock packaging solutions tailored to their needs. Our in-house services ensure personalized support, guiding you from concept to completion for a seamless experience. Whether you need innovative designs or sustainable options, we work with you every step of the way to deliver exceptional packaging results.







We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Optimize your packaging’s durability, security, branding, cost, unboxing experience and more.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
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Structural Design
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Graphic Design
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Sampling & Prototyping
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Contract Packaging & Fulfillment
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Product & Material Testing
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Elevate Your Packaging with Graphic Design Services
Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.
Perfect Your Packaging with Sampling and Prototyping Services
Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.
Streamline Your Packaging with Fulfillment and Contract Services
Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.
Ensure Quality with Product and Material Testing Services
Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.
-
Structural Design
-
Graphic Design
-
Sampling & Prototyping
-
Contract Packaging & Fulfillment
-
Product & Material Testing
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Elevate Your Packaging with Graphic Design Services
Our graphic design services enhance your packaging by creating visually appealing designs that strengthen branding and attract customer attention. By focusing on cohesive brand identity and impactful visuals, we ensure your products stand out on the shelf and resonate with your target audience. Thoughtfully designed packaging not only improves shelf appeal but also reinforces brand recognition and loyalty. Let us help you make a lasting impression with packaging that truly represents your brand.
Perfect Your Packaging with Sampling and Prototyping Services
Our sampling and prototyping services provide both digital and physical packaging samples, allowing you to see and feel your design before full production. We offer high-quality digital prints for precise visualization and physical samples to ensure the packaging meets your expectations in terms of design, fit, and function. This process helps you make informed decisions and refine your packaging to perfection before committing to large-scale production. Whether you need to test a concept or showcase a final design, our sampling and prototyping services ensure your packaging is ready for market.
Streamline Your Packaging with Fulfillment and Contract Services
Our fulfillment and contract packaging services offer comprehensive solutions, including assembly, kitting, pack-out displays, and co-packing. We handle every step of the process, ensuring your products are expertly assembled, packaged, and ready for distribution. Whether you need custom kitting, retail-ready displays, or efficient co-packing, our services are designed to streamline your operations and get your products to market quickly and efficiently. Trust us to manage the details, so you can focus on growing your business.
Ensure Quality with Product and Material Testing Services
Our product and material testing services ensure your packaging meets the highest standards of quality and durability. We rigorously test packaging materials to confirm they can withstand the demands of shipping, handling, and storage, protecting your products from damage. In addition, we assist in obtaining key certifications, such as ISTA and others, to ensure compliance with industry standards. By evaluating both the product and its packaging, we help you identify potential issues before they reach the market, ensuring reliability and customer satisfaction.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
At Brown Packaging, we specialize in providing innovative, fully customizable packaging solutions to meet all your business needs. With over 30 years of experience, we offer the capabilities of a large supplier while delivering personalized service and cost-efficient options. From concept to completion, we are committed to sustainability and offer a wide range of eco-friendly packaging solutions.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Aaron Meneses went above and beyond servicing our company for our specific needs, and delivered on all his promises for the job. The outcome of the product went above our expectations and delivered ON TIME!
Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Brown Packaging fulfilled many of our orders with competitive pricing and always provided a quick turn around time. Keith Thomas personally assisted me on several projects and helped walk me though all of the important ordering details. I will be contacting Keith again as new projects come my way!
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.

Shipping tubes, also known as mailing tubes, are cylindrical containers that are designed to protect and transport rolled documents, posters, artwork, and other items that cannot be folded. These tubes are typically made of materials such as paperboard, plastic, or metal and come in various sizes and shapes to meet different shipping needs. The primary function of shipping tubes is to provide a secure and protective package for rolled items during shipping and mailing. Rolled items such as artwork, blueprints, engineering plans and posters are often too large or too fragile to be folded or placed in traditional flat packaging, making shipping tubes the ideal choice for their safe transport. Shipping Tube Material Options There are several material options available for shipping tubes, including paperboard, plastic, and metal. Each material offers different levels of durability, protection and environmental impact. Paperboard tubes: are often referred to as cardboard tubes, are the most common material for shipping tubes. They are made from recycled paper and are lightweight, affordable, and environmentally friendly. These tubes come in different thicknesses, depending on the level of durability required. Thinner tubes are less expensive and are ideal for shipping lightweight items such as posters, charts, and maps. Thicker tubes are more durable and can be used for shipping heavier items such as textiles and artwork. Plastic tubes: are made from polyethylene or polypropylene and are more durable and water-resistant than paperboard tubes. They come in different colors, thicknesses, and shapes and can be transparent or opaque. Plastic tubes are ideal for shipping items that require more protection, such as textiles, artwork, and fragile items. They are also more expensive than paperboard tubes and have a greater environmental impact. Metal tubes: are the most durable and secure shipping option. They are made from steel or aluminum and are resistant to water, fire, and other hazards. Metal tubes are ideal for shipping heavy and valuable items such as blueprints, architectural drawings, and engineering plans. They are also more expensive than paperboard or plastic tubes and have a greater environmental impact. When choosing a material for shipping tubes, it is important to consider the level of protection required, the weight and fragility of the items being shipped, and the environmental impact of the material. Paperboard tubes are an eco-friendly and affordable option for shipping lightweight items, while plastic and metal tubes offer greater durability and protection for heavier or more fragile items. Mailing Tube Styles Mailing tubes are an essential packaging solution for safely transporting rolled or delicate items. They come in a variety of styles to suit different needs, from open-end tubes for flat items to telescopic tubes for adjustable lengths. Understanding these different styles can help you choose the best mailing tube for your shipping needs, ensuring your items arrive safely and securely at their destination. Open End Tube: This style of mailing tube has a flush cut at one end and a removable plastic end cap at the other end, making it easy to insert and remove contents. Open-end tubes are popular for shipping artwork, posters, and other flat items. Crimped End Tube: Crimped end tubes have one end crimped and the other end open. The crimped end provides a secure closure for the tube and protects the contents from moisture and dirt. These tubes are commonly used for mailing documents, blueprints, and other rolled items. Telescopic Tube: Telescopic tubes have a nested design, with one tube fitting inside another. This allows for adjustable lengths, making them versatile for a variety of items. They typically have plastic end caps to secure the contents. Triangle Tube: Made from sturdy paperboard, triangle tubes have a triangular cross-section, making them ideal for shipping items that require extra protection, such as posters or blueprints. They are often closed with plastic end caps and can be stacked for easy storage. Mailing Tube Customization Options Shipping tubes can be customized to meet specific shipping needs. The following are some common customization options: Size: Shipping tubes come in different sizes to accommodate various items. Custom sizes can also be ordered to fit unique items. Thickness: Shipping tubes come in different thicknesses to provide different levels of protection. Thicker tubes are more durable and offer more protection than thinner ones. Closure: Shipping tubes can be sealed with a variety of closures, including plastic and metal endcaps, and snap-on lids. End caps are the most common closure and are made from the same material as the tube, plastic or metal. Labeling: Shipping tubes can be labeled with a company logo, product information, and shipping instructions. Labels can be printed directly on the tube or on a separate label that is affixed to the tube. Color: Shipping tubes can be manufactured in a variety of colors, making it easy to differentiate between different items or shipments. Print design: Shipping tubes can be printed with custom designs, patterns, or images to add branding or personalization to the packaging. It can be flexographic random print with single or multiple colors, or laminated with litho-label. Customization options can vary depending on the material of the tube. For example, paperboard tubes can be printed with custom designs using a flexo or offset printing process. Plastic tubes can be produced in different colors, thicknesses, and shapes, and can be labeled with a printed sticker or a direct print. Metal tubes can be customized with a printed label or etching on the surface of the tube. Advantages and Disadvantages of Shipping Tubes Shipping tubes offer several advantages and disadvantages for shipping and mailing items: Advantages Protection: Mailing tubes provide a protective barrier for rolled items during shipping and mailing. They help to prevent damage from moisture, dirt, and other hazards. Versatility: Shipping tubes are versatile and can be used to ship a wide range of items, including posters, artwork, and blueprints. Customization: Customized to meet specific shipping needs, including size, thickness, closure, labeling, color, and print design. Affordability: Affordable shipping option, especially for lightweight items that can be shipped via standard mail.

In the highly competitive world of product packaging, brands are constantly seeking innovative ways to capture the attention of consumers. One such innovation that has gained popularity in recent years is the use of shrink sleeves. Shrink sleeves are an excellent branding tool that allows brands to showcase their products in a unique and eye-catching way. Shrink sleeves are made of a heat-shrinkable polymer that conforms to the shape of the container when exposed to heat. This provides 360-degree coverage, making it an ideal choice for brands that want to differentiate their products from competitors. Shrink sleeves offer a vast canvas for brands to display their logos, product information, and other branding elements. The versatility of shrink sleeves has made them an increasingly popular choice in a range of industries and are ideal for many products that require full-body coverage. To help you make the best decision on whether shrink sleeves are the right packaging application for you, we are covering all the topics you need to know such as packaging applications, benefits and when you should use shrink sleeves. Shrink Sleeve Packaging Applications Shrink sleeves are versatile and widely used in various packaging applications. The following are some of the popular packaging applications of shrink sleeves: Beverages: Shrink sleeves are used extensively in the beverage industry, including bottled water, soft drinks, and energy drinks. These containers are usually cylindrical or square, making it difficult to apply traditional labels. Shrink sleeves provide complete coverage to the container, making it an ideal choice for branding and product differentiation. Food: The food industry has also embraced the use of shrink sleeves, especially for frozen foods, snack foods, and sauces. These products require packaging that can withstand the elements and keep the product fresh. Shrink sleeves are moisture-resistant, making them an ideal choice for food packaging. Health and Beauty: The health and beauty industry has also adopted the use of shrink sleeves for packaging products such as shampoo, conditioners, body washes, and lotions. These products require packaging that can withstand the rigors of shipping, handling, and storage. Shrink sleeves are an excellent choice for these products, as they are durable and moisture-resistant. Household Products: Shrink sleeves are also used in the packaging of household products such as cleaning solutions, detergents, and insecticides. These products require packaging that can withstand the harsh chemicals and be able to provide product information and safety instructions. Shrink sleeves provide an excellent branding opportunity for these products while also providing safety and usage information. Promotional Products: Shrink sleeves are an excellent choice for promotional products such as bottles, mugs, and cups. These products require branding that stands out, and shrink sleeves provide complete coverage for maximum impact. Shrink sleeves can be used to convey brand messages, product information, and other branding elements. Benefits of Shrink Sleeves Shrink sleeves offer numerous benefits to brands that choose to use them in their product packaging. The following are some of the benefits of using shrink sleeves: 360-Degree Coverage: Complete coverage to the container, providing a vast canvas for brands to display their logos, product information, and other branding elements. This allows brands to differentiate their products and stand out in a crowded marketplace. Durability: Durable material that resists scratches, fading, and abrasions. This makes them an ideal choice for products that require a long shelf life and those that are frequently handled or exposed to the elements. Branding: Brands have an excellent opportunity to showcase their products in a unique way. By providing complete coverage to the container, brands can convey their brand message, product information, and other branding elements effectively. Flexibility: Shrink sleeves can be used on containers of different shapes and sizes, making them an excellent choice for brands that have a diverse product portfolio. They can conform to the shape of the container when exposed to heat, making them suitable for a wide range of products. Tamper-Proofing: Tamper-evident seal can be added to provide an additional layer of security to the product. This helps to ensure that the product is not tampered with or opened before purchase. Shelf Appeal: Enhance the appearance of the product with graphic and print options, making it more appealing to customers. They offer a unique and eye-catching way to showcase products on the shelves, increasing the likelihood of purchase. Summary: Shrink Sleeves In conclusion, shrink sleeves offer brands numerous benefits, making them a popular choice in the world of product packaging. From providing complete coverage to the container, durability, branding opportunities, flexibility, tamper-proofing, and shelf appeal, shrink sleeves offer an excellent opportunity for brands to differentiate their products and stand out in a crowded marketplace. If you are interested in custom shrink sleeves, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Shrink Sleeves Facebook Twitter LinkedIn Pinterest Relevant Posts

Custom packaging has become a popular trend in recent years, as businesses seek to differentiate themselves and make a lasting impression on their customers. The packaging of a product plays a significant role in the customer’s experience and can have a major impact on their perception of the brand. By creating a unique and personalized packaging design, businesses can enhance brand recognition and customer engagement. In this blog, we will explore the trend of custom packaging and how it can help businesses achieve their goals. From increased brand recognition to a more personalized customer experience, the benefits of custom packaging are numerous. We will also discuss the considerations that businesses need to keep in mind to ensure success with custom packaging, including factors such as the type of product being packaged, the target audience, and the brand identity. So, whether you are a business looking to enhance your brand image or a customer searching for a more personalized shopping experience, this blog will provide valuable insights into the world of custom packaging. Read on to learn more about how custom packaging can benefit your business and enhance your brand recognition and customer engagement. Increased Brand Recognition Increased brand recognition is one of the primary benefits of custom packaging. A unique and recognizable packaging design can help to make a lasting impression on customers and increase brand awareness. When customers are exposed to a consistent and visually appealing packaging design, they are more likely to remember the brand and associate it with positive experiences. This helps to build brand loyalty and foster customer engagement, as customers are more likely to return to a brand, they are familiar with and trust. Incorporating elements such as custom branding, logos, and colors into the packaging design can also help to increase brand recognition. For example, a company could use its signature colors or logo on the packaging, making it easily recognizable and memorable to customers. This not only helps to build brand recognition but also serves as a marketing tool, as customers are more likely to notice and remember a distinctive packaging design. In addition to visual elements, businesses can also use custom packaging to communicate the unique features and benefits of their products. By incorporating informative branding or product information into the packaging, businesses can differentiate themselves from their competitors and increase brand recognition. Overall, custom packaging offers numerous benefits for businesses looking to increase brand recognition and foster customer engagement. By creating a unique and memorable packaging design, businesses can differentiate themselves from their competitors, build brand loyalty, and ultimately drive sales. Personalized Customer Experience Personalized customer experience is another key advantage of custom packaging. By incorporating elements such as personalized messaging, custom branding, and special packaging features, businesses can create a more meaningful and memorable customer experience. This not only helps to increase customer engagement but also fosters brand loyalty, as customers feel that their needs and preferences are being taken into consideration. For example, a business could use custom packaging to create a special unboxing experience for its customers. This could include personalized messaging, such as a thank you note or a special message, that makes the customer feel valued and appreciated. The use of high-quality packaging materials, such as eco-friendly packaging or special packaging features, can also help to create a more personalized customer experience. Personalized packaging can also be used to target specific customer segments. For example, a business could create special packaging designs for different age groups or customer interests. This not only helps to create a more personalized customer experience but also allows businesses to better understand and connect with their target audience. In conclusion, personalized customer experience is a key advantage of custom packaging. By incorporating elements such as personalized messaging, custom branding, and special packaging features, businesses can create a more meaningful and memorable customer experience that increases customer engagement and fosters brand loyalty. Marketing Tool Custom packaging can serve as a powerful marketing tool for businesses, helping to increase brand recognition and drive sales. By creating a unique and visually appealing packaging design, businesses can differentiate themselves from their competitors and make a lasting impression on their customers. One of the main benefits of custom packaging as a marketing tool is its ability to grab the attention of customers. A distinctive packaging design can help a product stand out on shelves, attracting the attention of customers and increasing the chances of a sale. This can be particularly important in crowded retail environments, where customers are faced with numerous choices and limited attention spans. In addition to attracting attention, custom packaging can also serve as a platform for marketing messages and product information. By incorporating branding, logos, and product information into the packaging design, businesses can educate customers about their products and promote their brand. This not only helps to increase brand recognition but also drives sales by providing customers with the information they need to make an informed purchasing decision. Custom packaging can also help businesses to create a consistent brand image across their product line. By using consistent branding, logos, and packaging designs, businesses can create a cohesive and recognizable brand image that helps to build brand loyalty and foster customer engagement. Overall, custom packaging offers numerous benefits as a marketing tool, helping businesses to increase brand recognition, drive sales, and create a consistent brand image. Whether you are a small business looking to make a big impact or a large corporation seeking to stand out in a crowded retail environment, custom packaging can be a powerful marketing tool to help you achieve your goals. Cost Cost is an important consideration for businesses when it comes to custom packaging. While custom packaging offers numerous benefits in terms of increased brand recognition and customer engagement, it can also be more expensive than standard packaging options. The cost of custom packaging can vary greatly depending on several factors, including the size and complexity of the packaging design, the type of materials used, and

Launching a product in a retail chain or club store is a significant milestone for any brand. However, this process can come with challenges, particularly when it comes to meeting specific packaging guidelines. Non-compliance with these guidelines often leads to product rejection, a setback that can be costly both in terms of time and resources. This blog post lists some of the biggest mistake’s brands make in their packaging, which lead to rejection by retail chains and club stores. Ignoring Specific Packaging Requirements Each retail chain or club store has its own set of packaging requirements. Common oversights include: Size and Dimension Neglect: Packaging that is too large or too small for standard shelving can lead to rejection. Material Restrictions: Some retailers have restrictions on certain packaging materials, often for sustainability reasons. Inadequate Packaging Strength: Packaging that doesn’t provide sufficient protection to withstand the retail environment. Inadequate Branding and Design Packaging that fails to stand out or communicate the brand effectively can be detrimental. Poor Visibility: Designs that don’t catch the consumer’s eye or blend in too much with competitors. Confusing Messaging: Packaging that fails to clearly communicate what the product is and its benefits. Non-Compliance with Branding Guidelines: Retailers may have specific branding guidelines that need to be adhered to. Failure to Consider User Experience User experience is paramount, and overlooking it can lead to product rejection. Difficult to Open or Use: Packaging that is consumer-unfriendly can be a significant deterrent. Lack of Information: Essential information like usage instructions, ingredients, or warnings needs to be clear and easily accessible. Non-Adherence to Regulatory Compliance Not complying with legal and regulatory requirements is a serious error. Missing or Incorrect Labeling: This includes nutritional information, ingredient lists, and safety warnings. Barcode Issues: Barcodes that are incorrectly placed or hard to scan can lead to logistical issues. Underestimating the Importance of Sustainability Sustainability is increasingly becoming a priority for retailers and consumers alike. Non-Recyclable Materials: Using materials that are not eco-friendly can be a reason for rejection. Excessive Packaging: Over-packaging not only wastes resources but can also be looked down upon by eco-conscious retailers and consumers. Overlooking Transportation and Storage Requirements Failing to consider how a product is transported and stored can lead to packaging damages and subsequent rejection. Poorly Designed for Shipping: Packaging that doesn’t protect the product during transit. Storage Inefficiency: Packaging that isn’t designed for efficient storage can be problematic in the retail space. Ignoring Cost-Effectiveness Retailers are always looking for products that offer them a good margin. Overpriced Packaging: Excessively expensive packaging can drive up the product cost, making it less attractive to retailers. Inefficient Packaging Process: Packaging that is costly or time-consuming to assemble can also be a drawback. If you are looking interested in retail packaging, contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Retail Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts

Millennials, born roughly between 1981 and 1996, have become a dominant force in the consumer market. Their unique preferences and values significantly influence packaging trends. Brands looking to appeal to this demographic need to understand what resonates with them. This blog post explores effective packaging strategies that can attract and engage millennials. Understanding Millennial Values To design packaging that appeals to millennials, it’s crucial to grasp their values: Sustainability: Millennials are environmentally conscious and prefer brands that demonstrate a commitment to sustainability. Authenticity and Originality: They value originality and authenticity, both in product and packaging. Convenience and Functionality: This demographic appreciates practicality and ease of use in packaging. Digital Connectivity: Millennials are digital natives and respond well to packaging that integrates digital elements. Designing with Sustainability in Mind Sustainability is more than a buzzword for millennials; it’s a crucial purchasing factor. Eco-friendly Materials: Use recyclable, biodegradable, or compostable materials. Minimalism: Adopt a minimalist approach to packaging, reducing unnecessary waste. Transparency: Clearly communicate your brand’s sustainability efforts on the packaging. Creating Authentic and Original Designs Millennials are drawn to packaging that feels genuine and unique. Storytelling: Use packaging to tell a story about your brand or product. This could include information about the product’s origins or the brand’s journey. Unique Aesthetics: Stand out with creative, unconventional designs. Bold colors, interesting textures, and unique shapes can make your product pop on the shelf. Personalization: Offer personalized packaging options when possible, as millennials appreciate a tailored experience. Prioritizing Convenience and Functionality Functional packaging that makes life easier can be a big draw. Ease of Use: Ensure that packaging is easy to open, use, and store. Portability: Consider the on-the-go lifestyle of many millennials and design packaging that is portable and travel-friendly. Reusability: Design packaging that has a secondary use, adding value for the consumer. Integrating Digital Elements Leveraging technology can create a more engaging experience. QR Codes and AR: Incorporate QR codes that lead to digital content or use augmented reality (AR) to provide interactive experiences. Social Media-Friendly: Design packaging that is visually appealing for sharing on social media platforms. Consider how your packaging can encourage user-generated content. Being Transparent and Informational Millennials appreciate transparency and detailed information. Clear Labeling: Provide clear, honest information about the product. This includes ingredients, usage instructions, and any health benefits. Educational Content: Use packaging to educate consumers about the product or related topics. If you are interested in packaging for millennials, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts