We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
Corrugated Boxes
Folding Cartons
POP Displays
Pouches
Foam
Additional Packaging
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
Our stock packaging products, from corrugated boxes to stretch film, offer a wide selection, including essentials like tape, edge protectors, labels, and more, with quick turnaround times to meet your packaging needs efficiently.
We build durable and efficient packaging for simple to the most complex products.
Sterilization, clean room and medical compliant packaging products and solutions.
We serve a wide variety of businesses including: pet, toy, cosmetic, electronic and more.
At Brown Packaging, we help our clients create unique packages that reflect their brand and produce results. As a result, we look to add as much value to your packaging experience and product as possible with our services.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Optimize Your Packaging with Structural Design Services
Our structural design services optimize your packaging by enhancing durability and reducing material use, which leads to cost savings and increased sustainability. By focusing on efficient design, we help improve product protection, reduce shipping costs, and minimize environmental impact. These tailored solutions also boost your brand’s shelf presence, making your packaging both functional and attractive.
Our sustainable packaging products are designed to minimize environmental impact while maintaining top-notch quality and durability. Choose from a variety of eco-friendly materials, inks, prints and other customizable options to meet your sustainability goals.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
Full-Service Packaging
Get all your packaging needs from one supplier, guiding you from concept to completion.
Flexible Solutions
We offer packaging options to suit the needs of any brand and budget.
Expert Assistance
Work one on one with a dedicated project manager from concept to completion.
Compliant Solutions
Our packaging solutions meet both retailer requirements and government regulations.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about packaging by reading our blog posts on new and trending topics.
Shipping products safely and securely is a top priority for any business. During transit, packages are susceptible to various risks, including jostling, drops, and other forms of rough handling. As a business, minimizing product damage during shipping not only cuts down on replacement costs but also contributes to overall customer satisfaction. One solution to improve product protection during transit is the use of edge protectors. Below, we will delve into the role of edge protectors, how they boost product protection during shipping, and how you can effectively incorporate them into your packaging strategy. Understanding the Role of Edge Protectors Edge protectors, also known as corner protectors or angle boards, are simple yet effective tools that are designed to safeguard the corners and edges of products during transportation and storage. These protectors, often made from sturdy materials like plastic, metal, or compressed recycled paper, can provide a significant improvement in package resilience. Edge protectors are usually shaped in L, U, or O forms, with the main purpose of buffering vulnerable points on packages. This is particularly important for goods that have sharp or fragile edges, or for heavy items that can cause strain on packaging materials. The Impact of Edge Protectors on Product Protection The utility of edge protectors extends far beyond just protecting the corners of your products. Let’s explore how they boost product protection during transit. Minimizing Physical Damage Edge protectors act as a buffer, absorbing the impacts of sudden shocks or vibrations during transport. They significantly reduce the likelihood of chipping, cracking, or other forms of damage to the corners and edges of the items, which are usually the most vulnerable parts. Improving Structural Integrity Heavy products can put a lot of pressure on packaging materials, which can lead to deformation or tearing. Edge protectors help distribute this weight more evenly, enhancing the package’s structural integrity and resilience to external pressure. Maximizing Load Stability When stacking packages for transport, edge protectors enhance load stability, reducing the risk of packages toppling over. They can also help secure the load when stretch film or strapping is applied. Choosing the Right Edge Protector for Your Needs The variety of edge protectors available on the market allows businesses to choose the most suitable type based on their specific needs. Material Considerations The choice of material depends on the weight and fragility of your products, as well as the expected handling conditions during transit. Plastic edge protectors offer a higher level of protection and are water-resistant, making them suitable for heavy items and harsh conditions. On the other hand, paperboard edge protectors are environmentally friendly and cost-effective, ideal for light to medium weight items. Size and Shape The size and shape of the edge protector should correspond with the dimensions of your products. You’ll need to consider the thickness, width, and length of the edge protector to ensure it provides the necessary coverage and support. Incorporating Edge Protectors into Your Packaging Strategy Implementing edge protectors is a straightforward process that can greatly improve the safety of your products in transit. Identify Vulnerable Products: Begin by identifying products in your range that have sharp or fragile edges or that are heavy enough to put strain on packaging materials. These are the items that would benefit most from edge protectors. Choose Appropriate Edge Protectors: Based on the nature of your products and your shipping conditions, choose the appropriate type, size, and material of edge protectors. Train Your Packaging Team: Ensure your team understands the importance of edge protectors and knows how to apply them properly. Correct placement is crucial for maximizing the effectiveness of these tools. Quality Assurance Checks: Regularly inspect packages to ensure that the edge protectors are doing their job and that there isn’t any unnoticed damage. By incorporating edge protectors into your packaging strategy, you can significantly improve the safety of your products during transit. This, in turn, can reduce costs associated with damaged goods, enhance customer satisfaction, and uphold your brand’s reputation for quality and reliability. If you are interested in edge protectors, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Edge Protectors Facebook Twitter LinkedIn Pinterest Relevant Posts
The surge of eCommerce has fundamentally altered the methods in which products are bought and sold. Amid these alterations, one element consistently remains vital — the significance of protective packaging. This blog post aims to examine the essential role that protective packaging plays in eCommerce, highlighting the various types, and assessing its influence on customer satisfaction and brand reputation. Setting the Scene: The Fundamentals of Protective Packaging The principle of protective packaging is straightforward. It’s designed to guard goods from potential damage during transit. It cloaks the product, offering a defensive layer against shocks, vibrations, or unfavorable environmental conditions that may take place during the delivery process. This makes sure the item arrives in the best condition, ready for the customer’s unboxing delight. Protective Packaging: A Cornerstone of eCommerce Victory The prominence of protective packaging in eCommerce is indisputable. Let’s delve into why: Consumer Gratification and Recurring Business Picture a customer, their anticipation high, unboxing their long-awaited purchase, only to discover it’s broken or damaged. The consequent disappointment can result in negative feedback, a claim for a refund, or worst still, a customer lost forever. In contrast, a product delivered in immaculate condition, thanks to sturdy protective packaging, culminates in a content customer who’s more likely to make subsequent purchases. Corporate Image and Reputation The condition in which a product is delivered significantly influences a company’s professionalism and dedication to quality. An undamaged product suggests that the company values its customers and takes pride in its quality product delivery. Conversely, repeated delivery of damaged goods can smear a company’s reputation. Ecological Considerations Modern consumers are more eco-conscious than ever about their purchasing impact. Employing environmentally friendly, recyclable protective packaging not only diminishes a company’s ecological footprint but also resonates with this burgeoning market demographic. A Variety of Protective Packaging Options Different types of protective packaging are frequently employed in eCommerce. Here’s a brief introduction: Air Pillows These lightweight, inflatable packaging materials secure items within the box and prevent them from shifting during transit. They provide a space-efficient, reusable, and recyclable solution. Bubble Wrap Bubble wrap is a pliable plastic sheeting with small, air-filled bubbles providing cushioning for fragile or delicate items. Foam Inserts Custom foam inserts are cut to fit around the specific shape of a product, offering excellent protection. They are perfect for shipping electronics, glassware, and other fragile items. Kraft Paper Kraft paper is a robust and versatile packaging material, ideal for filling voids and providing cushioning in the packaging. It’s also recyclable and biodegradable, making it a popular eco-friendly choice. Corrugated Inserts Corrugated inserts, made from sturdy paper-pulp, are a favored choice for due to their strength, durability, and cost-effectiveness. Selecting the Ideal Solution for Your eCommerce Enterprise Selecting the right protective packaging for your eCommerce business is a juggling act. It demands consideration of the nature of the products you ship, your budget, the customer experience, and your company’s commitment to the environment. Experiment with various packaging materials and techniques to find what suits your products best. Involve your customers by seeking their feedback. Most importantly, keep sustainability at the forefront of your packaging strategy, as it can be a significant differentiator in the highly competitive eCommerce environment. If you are interested in protective packaging for ecommerce, then partner with Brown Packaging today to get started today. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
In the world of e-commerce, packaging has evolved beyond its traditional role of protection and transportation. It has become a powerful tool for branding, customer engagement, and creating memorable unboxing experiences. As online shopping continues to flourish, brands are investing in the most popular packaging products that not only safeguard their products but also leave a lasting impression on customers. This blog probes into the top 11 most popular packaging products for e-commerce, showcasing how they contribute to enhancing your brand’s identity and creating a positive customer journey. Custom Printed Boxes Custom printed boxes are a cornerstone of e-commerce packaging. These boxes can be tailored to feature your brand logo, colors, and design elements that resonate with your target audience. Customization not only reinforces brand recognition but also creates a cohesive and visually appealing unboxing experience that sets your brand apart from competitors. Mailer Boxes Mailer boxes are a versatile packaging solution that combines convenience with aesthetics. These boxes are easy to assemble and offer a clean, professional look. They can be printed with your brand’s imagery and message, making them a great option for shipping products while maintaining a consistent brand image. Poly Mailers Poly mailers are lightweight, durable, and cost-effective. They are particularly suitable for shipping clothing, accessories, and soft goods. Poly mailers can also be customized with your brand’s logo or design, providing a branded touch to your packaging while ensuring the safe delivery of your products. Tissue Paper and Wrapping Tissue paper adds an extra layer of elegance to your packaging. It can be used to wrap products, cushion delicate items, or simply add a pop of color to the unboxing experience. Tissue paper can be custom printed with your brand’s logo or design, adding a touch of luxury and sophistication. Stickers and Labels Stickers and labels are versatile branding tools that can be used on various packaging products. They can be placed on boxes, mailers, or even directly on the products themselves. Stickers can convey important information, promote special offers, or simply showcase your brand logo. Custom Packing Tape Custom packing tape not only secures your packages but also serves as an additional branding opportunity. Printed with your brand’s logo, message, or design, custom packing tape enhances the professionalism of your packaging and creates a cohesive look that customers will remember. Void Fill and Protective Packaging Protecting the contents of your package is crucial, and void fill materials such as bubble wrap, foam or corrugated inserts, or air pillows provide excellent cushioning. These materials prevent items from shifting during transit and ensure that products arrive in pristine condition, enhancing customer satisfaction. Eco-Friendly Packaging Sustainability is a driving force in packaging choices. Eco-friendly packaging products, such as compostable mailers, recycled cardboard boxes, and biodegradable packing materials, resonate with environmentally-conscious consumers. By prioritizing eco-friendly options, you demonstrate your commitment to responsible practices and cater to a growing Thank-You Cards and Inserts A personalized touch goes a long way in customer retention. Including thank-you cards, inserts, or handwritten notes in your packages shows appreciation to your customers and fosters a sense of connection. These thoughtful additions create a positive brand impression and encourage repeat purchases. Reusable Packaging Reusable packaging products, such as cloth bags, fabric pouches, or branded containers, provide customers with an item they can use beyond the initial purchase. These products add value to the unboxing experience and contribute to a sense of brand loyalty. Embrace the Power of E-commerce Packaging E-commerce packaging is no longer just a means of delivering products; it’s a powerful tool for branding, customer engagement, and creating memorable moments. By leveraging popular packaging products, you can transform your brand’s unboxing experience into a delightful journey that resonates with customers long after the purchase. Whether it’s through custom printed boxes, eco-friendly solutions, or personalized touches, your packaging choices play a pivotal role in shaping how customers perceive and connect with your brand. If you are interested in ecommerce packaging, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Creating an effective Point of Purchase (POP) display can be a game changer for any retail business, influencing buying decisions and enhancing product visibility. For packaging buyers, understanding the journey from concept to completion of a POP display is crucial. This blog will walk you through each step of the process, ensuring that you have the knowledge and tools to create a successful display. Step 1: Understanding the Objective Define Your Goals: Before you begin designing a POP display, it’s important to define what you hope to achieve. Are you looking to increase brand awareness, promote a new product, or boost sales of an existing product? Your goals will shape every decision you make going forward. Step 2: Research and Planning Market Research: Conduct research to understand your target audience’s preferences and behaviors. Look at competitors’ displays to identify what works and what doesn’t. Budget Planning: Determine your budget for the POP display. This will help guide your choices regarding materials, size, and design complexity. Step 3: Design and Prototyping Creative Design: Work with designers to develop the concept. This stage should embody creativity that aligns with your brand and meets the defined objectives. Use engaging graphics, eye-catching colors, and effective messaging that resonates with your target audience. Prototyping: Build a prototype of your POP display. This is a critical step to visualize how the display will look in a real environment and make necessary adjustments before mass production. Step 4: Choosing Materials Material Selection: Choose materials that not only fit within your budget but also reflect the quality of your brand. Consider durability, especially if the display will be used in high-traffic areas. Options range from cardboard and plastics to metal and wood, depending on the display’s required longevity and aesthetic. Step 5: Production Manufacturing: Once the design and materials are finalized, the production phase begins. Ensure quality control standards are in place to avoid any issues that could detract from the display’s effectiveness. Step 6: Logistics Distribution: Plan the logistics of getting your POP displays to their locations. Consider factors like assembly, transportation, and installation. Ensuring that displays arrive on time and in perfect condition is critical. Step 7: Installation Setting Up: Install your POP displays at the chosen locations. Proper installation is crucial to ensure that the displays are secure and function as intended. Step 8: Monitoring and Evaluation Performance Tracking: Monitor the performance of the displays regarding customer engagement and sales impact. This can involve direct sales metrics, customer feedback, and observational studies. Feedback and Adjustments: Use the data collected to understand what aspects of the display are working and what might need tweaking. Continuous improvement will help maximize the effectiveness of future displays. Conclusion The journey from concept to completion for a POP display involves careful planning, creativity, and strategic execution. By understanding each step of the process, packaging buyers can ensure that their POP displays effectively meet their goals, attract customers, and drive sales. Whether it’s a simple cardboard stand or a complex digital interactive display, the right approach to creating a POP display can make a significant difference in any retail environment. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Display Facebook Twitter LinkedIn Pinterest Relevant Posts
The final steps in deploying a permanent and semi-permanent Point of Purchase (POP) display involve the logistics of distribution and the specifics of installation. Effective management of these stages is crucial to ensure that your displays are set up correctly, on time, and with optimal impact. This blog will guide you through the logistics and installation processes, providing insights on how to streamline these operations for maximum efficiency and effectiveness. Planning and Coordinating Logistics Understanding Distribution Requirements Begin by assessing the distribution requirements for your POP displays. Consider the number of locations, geographical spread, and the timeline for deployment. Effective logistics planning ensures that all displays reach their intended locations without delays or damage. Choosing a Distribution Partner Selecting the right logistics partner is vital. Look for providers with experience in handling retail displays, as they can offer specialized services such as on-time delivery to multiple locations, careful handling of materials, and even storage solutions if needed. Packaging for Protection Ensure that the POP displays are packaged securely to prevent damage during transit. This might involve custom crating or protective padding, especially for more delicate components. The goal is to have the displays arrive in pristine condition, ready for installation. Efficient and Effective Installation Preparing Installation Guidelines Provide clear, detailed installation guidelines to ensure consistent setup across all locations. This should include instructions on assembly, placement, and any necessary tools or materials. Proper guidelines help minimize errors and reduce the time needed for installation. Training Teams or Hiring Professionals Decide whether to train your staff for installation or to hire professional installers. Training in-house teams can be cost-effective and allow for more control over the process. However, professional installers can offer the advantage of experienced, quick, and reliable setup, which might be crucial for complex displays or large-scale rollouts. Coordinating with Retail Locations Work closely with the management of the retail locations where the displays will be installed. Coordination is essential for ensuring that the installation process does not disrupt business operations and that the display is placed in the most effective spot within the store. On-site Adjustments Be prepared for on-site adjustments. Even with thorough planning, the need for minor tweaks during installation is common. Quick decision-making and adaptability can help overcome any unforeseen challenges that arise during the setup. Monitoring and Troubleshooting Initial Feedback Loop Once the displays are installed, establish an initial feedback loop with the store managers and installation teams. Gather insights on the installation process and the initial response of customers to the displays. This feedback can be invaluable for making any immediate adjustments and for improving future deployments. Ongoing Maintenance Plan for the maintenance of the displays to ensure they remain attractive and functional throughout their intended lifespan. This might involve regular check-ups, cleaning, and repairs. Maintaining the displays well can significantly enhance their effectiveness and protect your investment. Conclusion Logistics and installation are critical phases in the deployment of POP displays. Efficiently managing these aspects ensures that your displays are set up to attract and engage customers effectively. By focusing on careful planning, clear communication, and flexibility, you can streamline these processes to achieve a successful display rollout that meets both your operational goals and marketing objectives. If you are interested in POP displays, then partner with Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts