Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
Rigid boxes are known for their durability, structure, and high-end feel—but what truly gives them their luxury appeal is the finish. That polished, vibrant exterior you see on high-end packaging? That’s often thanks to a litho label—a printed sheet that’s mounted to the box surface to deliver rich detail, bold color, and elevated texture. In this blog, we’ll explore what litho labels are, why they’re commonly used on rigid boxes, and how they can transform your packaging into a premium brand experience. What Is a Litho Label? A litho label (short for lithographic label) is a high-resolution printed sheet—usually made from paper or specialty stock—that’s adhered to the surface of a rigid box using glue or mounting equipment. Litho labels are produced using offset (lithographic) printing, which is known for: Crisp detail Vivid color accuracy Smooth gradients and photo-quality imagery Compatibility with coatings like gloss, matte, or soft-touch Once printed, the label is mounted onto the rigid box, giving it a refined appearance that can’t be achieved through direct-to-board printing. Why Litho Labels Are Ideal for Rigid Boxes Rigid boxes are made from thick, dense paperboard (often chipboard), which isn’t suitable for high-quality direct printing. Litho labels solve that by providing a premium printed surface that wraps the box cleanly. Benefits of Litho Labels on Rigid Boxes: ✅ Photo-Quality GraphicsPerfect for showcasing detailed artwork, branding, or imagery that reinforces luxury positioning. ✅ Wide Range of FinishesLitho labels can be laminated or coated with gloss, matte, soft-touch, or spot UV, depending on your aesthetic. ✅ Tactile EnhancementEmbossing, debossing, and foil stamping can be applied on top of the label for even more depth and visual interest. ✅ Consistent Quality Across BatchesOffset printing offers high repeatability, making litho labels ideal for brands that demand precision and consistency. Popular Applications for Litho-Labeled Rigid Boxes You’ll find litho labels in nearly every premium category, especially where first impressions and unboxing matter. Common uses include: Cosmetics & skincare kits Premium electronics packaging Subscription or influencer boxes High-end spirits or beverage boxes Luxury fashion or accessories Gift boxes and holiday promotions Whether displayed in-store or shipped DTC, litho-labeled rigid boxes instantly elevate the perceived value of the product inside. Design Freedom and Branding Possibilities Because litho labels are printed before they’re applied, they give you more flexibility in design than other packaging types. You can: Use full-bleed artwork and photo backgrounds Add intricate patterns or subtle gradients Include metallic inks or layered finishes Create seamless designs across lids and bases This allows your packaging to act as an extension of your brand—not just a container, but a premium visual statement. When Should You Use Litho Labels? If you’re investing in rigid box packaging and want to maximize visual impact, litho labels are the industry standard. They’re the right choice when: Your brand prioritizes premium presentation You need high-definition imagery or color matching Your packaging will be seen in high-end retail environments You’re building a luxury unboxing experience for influencers or direct customers For mid-range or mass-market packaging, simpler wraps or direct-to-board printing may suffice—but when presentation drives perception, litho-labeled rigid boxes deliver. Final Thoughts Litho labels bring rigid boxes to life. They combine the strength and structure of rigid packaging with the visual impact of high-end print finishes, making them a top choice for brands that want to stand out on the shelf—and in customers’ hands. Ready to create a premium rigid box with litho labeling?We’ll help you design the perfect combination of structure, print, and finish to match your product’s value and your brand’s voice. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Rigid Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
When it comes to maximizing shelf space and capturing buyer attention, few pairings are more effective than folding cartons and POP displays. Whether it’s a full-size floor display or a compact countertop display, using folding cartons within your display system brings structure, brand consistency, and a retail-ready finish that helps your product stand out—and sell. Here’s how and why folding cartons and POP displays work so well together—and how you can use both to your advantage in-store. What Each Does Best Understanding the strengths of each packaging component helps you combine them more effectively: Folding Cartons are primary packaging. They hold, protect, and present your product, while also delivering branding, compliance, and consumer communication. POP (Point-of-Purchase) Displays are secondary packaging built for retail presentation—designed to showcase multiple products in high-traffic areas like endcaps, aisles, and counters. Used together, they create a powerful presentation system that delivers both structure and shelf appeal. Folding Cartons Add Structure Inside the Display When placed inside a POP display, folding cartons help: Keep products organized and upright Prevent movement and scuffing inside the display Maintain a clean, uniform look throughout the lifespan of the promotion This is especially important for countertop displays, where customers may interact directly with the packaging—grabbing one item at a time. ✅ Prevents messy or slouched displays✅ Improves shopability and perceived value✅ Ensures product presentation stays consistent Cartons Enhance Branding Within the Display The display may carry your logo and key messages—but the folding carton is what customers will take home. That’s why it’s important to align the carton design with the display artwork. Tips: Match color palettes and typography between the carton and display Include consistent messaging across both components Ensure front panels of cartons are fully visible and legible within the display tray ✅ Reinforces brand identity✅ Creates a seamless shopper experience✅ Builds brand recall after purchase Essential for Club Stores, Retail Chains & Promotions Many retail and club store environments require retail-ready packaging that combines display and individual packaging. Folding cartons placed in POP displays are perfect for: Multi-pack promotional kits Trial-size or travel-size programs New product launches Seasonal or endcap promotions In club stores, countertop displays or tray packs with folding cartons make it easy for stores to place the product on display without repackaging—saving time and increasing compliance. ✅ Satisfies retail guidelines✅ Makes setup easier for staff✅ Streamlines logistics for brand and retailer Great for High-Volume, Low-Footprint Selling Countertop displays are used in checkout lanes, convenience stores, cafes, and specialty boutiques—anywhere space is tight and impulse purchases are common. Folding cartons in countertop displays are perfect for: Supplements or wellness shots Candy, snacks, or gum Small beauty items or trial kits Electronics accessories or travel essentials These cartons provide structure and protection while still being compact and lightweight—ideal for high-turnover items. ✅ Encourages grab-and-go sales✅ Protects product without adding bulk✅ Gives retailers a neat, self-contained unit Cartons Make Replenishment and Restocking Easy Retail staff love displays that are easy to restock. Folding cartons simplify the process: Easy to count, refill, or rotate Stackable within the display tray Protect the product even after multiple interactions You can even use numbered or color-coded cartons to help identify flavors, formulas, or SKUs within the same display. ✅ Reduces downtime at shelf✅ Keeps displays neat throughout their lifecycle✅ Makes multi-SKU management easier Final Thoughts Folding cartons and POP displays—especially countertop displays—go hand in hand when it comes to boosting product visibility, protection, and in-store performance. While the display grabs attention, the carton delivers branding, clarity, and trust. Need help designing folding cartons that work with POP displays?We’ll help you create a cohesive packaging system that blends structure, design, and in-store efficiency to drive retail success. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. POP Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
Multi-SKU product lines offer variety, but when it comes to packaging, they also create complexity. Whether you’re offering different flavors, sizes, formulas, or bundle combinations, choosing the right approach for packaging pouches across multiple SKUs is key to keeping things organized, cost-effective, and retail-ready. In this blog, we break down the smartest ways to handle multi-SKU pouch packaging and what strategies can simplify your process while maximizing shelf appeal. Why Multi-SKU Pouch Packaging Needs a Strategy If your product line includes multiple variations—like a protein powder in four flavors, or snacks in ten varieties—you’ll likely be working with multiple pouch designs and potentially different sizes. Without a plan, this can lead to over-ordering, poor inventory control, mismatched branding, and increased lead times. A strategic approach to multi-SKU pouch packaging helps you: Streamline production and inventory Maintain consistent branding across all variations Improve packaging efficiency for both retail and e-commerce Reduce waste and minimize packaging costs Choose the Right Pouch Format for All SKUs The first step is selecting a pouch format that can work across your entire SKU range. This simplifies your sourcing, design process, and shipping logistics. Common formats that work well across SKUs: Stand-up pouches for shelf presence Flat pouches for sample sizes or low-profile products Zipper pouches for resealability and convenience Printed roll stock if you need to automate pouch forming in-house Sticking to a single pouch style for all SKUs—just with design changes—makes production and fulfillment smoother. Leverage Digital Printing for Design Flexibility For brands managing 3, 5, or even 20+ SKUs, digital printing is a game-changer. It allows you to print multiple unique designs within the same run—no plate changes, no additional setup costs. Digital printing benefits for multi-SKU pouch packaging: Easy design versioning across SKUs Lower MOQs for each version Fast turnarounds to respond to changing demand Great for product launches, seasonal releases, or subscription boxes If you’re scaling or testing new SKUs, digital lets you stay nimble without sacrificing quality. Bundle Multi-SKUs with Custom Kits or Displays For brands selling multiple pouch SKUs in one package (like variety packs), consider custom kitting, inserts, or countertop displays that hold your pouches together in one unit. This is especially useful for: Subscription snack kits Sample sets or gift boxes Seasonal bundles Cross-promotional packs You can use corrugated boxes, rigid kits, or even printed sleeves and belly bands to package multiple SKUs in a clean, retail-ready format. Labeling and Inventory Tips Managing multiple SKUs means more SKUs to track. Here’s how to keep things efficient: Use consistent dielines across all pouch sizes if possible Make sure each pouch design includes a unique barcode or QR Include clear product names and variation callouts (like flavor or strength) Store digital print files in a system that makes future updates easy A well-labeled pouch not only helps in inventory—it also helps customers know exactly what they’re getting. Final Thoughts Packaging multiple SKUs with pouches doesn’t have to be overwhelming. With the right combination of standardized formats, flexible printing, and smart kitting or bundling, you can keep your operations lean while still offering the variety your customers love. Need help building a multi-SKU pouch strategy?We’ll help you find the right pouch, printing method, and packaging system that fits your brand and simplifies your workflow. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts