Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
What Is Luxury Packaging? Luxury packaging is designed to communicate exclusivity, premium quality, and sophistication. High-end brands rely on these packaging solutions to create a lasting impression, reinforcing their brand identity and elevating the perceived value of their products. Unlike standard packaging, luxury packaging is crafted with premium materials, intricate designs, and high-end finishes, making it an essential component for brands that cater to discerning consumers. From rigid boxes (set-up boxes) to high-quality corrugated packaging, luxury packaging is built for durability and aesthetic appeal. These materials not only offer superior product protection but also enhance the unboxing experience, a critical factor in high-end consumer markets. The attention to detail extends to custom inserts, specialty closures, and premium printing techniques, ensuring that every aspect of the packaging reflects the brand’s prestige. Why is Luxury Packaging Important? Luxury packaging is important because there is always a demand for it, research has shown consumers are willing to spend more on products if the packaging looks appealing and luxurious. These consumers are looking to purchase products that reflect their personality, lifestyle and desired lifestyle. Packaging companies that supply luxury packaging products are fulfilling the needs of companies that position themselves as high end and consumers that like expensive and exclusive items.. Competition is always a key driver on why luxury packaging is essential. Nowadays, consumers have access to millions of products at the tip of their fingers due to technology and the internet. As a result, many brands really have to make their products stand out from the competition, which means spending money in conveying their message, packaging design that appeals and acquires customers, reflects brand image and quality. Why Luxury Packaging Matters Luxury packaging plays a pivotal role in influencing purchasing decisions. Studies show that consumers are more likely to spend on products with high-end, visually appealing packaging, as it reflects quality, status, and exclusivity. For premium brands, the packaging is more than just protection—it’s a statement of value that strengthens customer loyalty and differentiates them in a crowded marketplace. In an era where online shopping dominates, luxury packaging becomes even more crucial. Consumers are flooded with choices, and brands must stand out through superior presentation. The unboxing experience, especially in e-commerce and retail, serves as an opportunity to leave a lasting impression, encourage social sharing, and enhance customer satisfaction. Luxury Packaging Materials & Finishes Luxury packaging is typically crafted from rigid boxes, high-quality corrugated materials, or specialty paperboard, ensuring a sturdy structure. However, the finishing touches define its premium look and feel. Some of the most common luxury packaging enhancements include: High-Quality Printing – Digital or lithographic printing for vibrant, detailed graphics. Embossing & Debossing – Raised or indented designs for tactile elegance. Foil Stamping – Metallic accents that enhance luxury appeal. Soft-Touch Matte & UV Coatings – Velvety finishes that add sophistication. Custom Inserts – High-end foam or paperboard inserts for protection and display. Premium Closures – Magnetic clasps, ribbon ties, or sliding drawers for a refined feel. Common Applications of Luxury Packaging Luxury packaging is widely used across multiple industries, where branding and presentation are paramount. Some of the most common sectors benefiting from high-end packaging include: Beverages: Fine wines, spirits, and specialty drinks require elegant display boxes for retail and gifting. Cosmetics & Beauty: Perfumes, skincare products, and premium makeup brands utilize luxury packaging to enhance their perceived value. Electronics: High-end tech products like smartphones, laptops, and watches demand premium packaging to reinforce their quality. Medical & Pharmaceuticals: Expensive medical devices and diagnostic kits benefit from secure and visually appealing packaging. Retail & Fashion: Designer apparel, luxury accessories, and jewelry often come in rigid boxes or custom-branded packaging for an upscale presentation. Benefits of Luxury Packaging Luxury packaging provides a range of advantages that go beyond aesthetics. Some key benefits include: ✔ Enhanced Customer Experience: A well-designed package creates a memorable unboxing experience. ✔ Higher Perceived Value: Luxury packaging allows brands to command premium pricing for their products. ✔ Brand Differentiation: Unique, well-crafted packaging sets brands apart from competitors. ✔ Product Protection: Rigid and corrugated materials provide superior protection during shipping and handling. ✔ Increased Sales & Customer Retention: Consumers are more likely to re-purchase and recommend products with high-quality packaging. Where to Source Luxury Packaging Not all packaging providers specialize in luxury packaging. Due to the complexity of structural design, material selection, and printing techniques, it’s essential to partner with an experienced supplier that can provide a seamless solution from concept to production. At Brown Packaging, we specialize in custom luxury packaging solutions, offering high-end materials, premium finishes, and tailored designs to fit your brand’s needs. Whether you require rigid boxes, custom inserts, or specialty coatings, our team ensures that your packaging reflects the exclusivity and quality your customers expect. Contact Brown Packaging today to discuss your luxury packaging project and explore the best solutions for your brand. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Rigid Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts
We all want to protect our products during shipment, but are not quite sure on which product to use, often many of us find ourselves selecting either bubble or foam. Both are similar in purpose as they serve as a packaging protective solution, but they differ in application or in use. By understanding the difference between the two, you can better optimize your packaging efficiency and protection. What Is a Bubble Roll? Bubble Roll is a plastic sheet consisting of air bubbles that are designed to protect objects by restricting movement and absorbing damage. Bubble roll is available in a variety of sizes, thicknesses, applications, and additives. To apply a bubble roll, lay it out with the bubble side up and cover the product with wrap. When To Use Bubble Roll Fragile items: glass, dishes, lights, mirrors, TVs, artwork, figurines, and other items susceptible to damage. Sensitive electronic products: bubble roll can be made with anti=static agents used to protect electronic devices from electrostatic discharge in addition to cosmetic damage. Furniture: bulking, odd shaped, or fragile furniture such as table tops, glass doors, coffee tables and other furniture often require plenty of protection against vibration and shocks. Sentimental Items: products that are of high value emotionally to consumers are often wrapped in bubble material to ensure the utmost care when shipping products or while placing them in storage. For example, jewelry made with your loved ones’ fingerprints engraved into it. What You Should Know Before You Buy Bubble Roll A Bubble roll is not the ideal solution for every packaging application. If you are not careful, then you can limit your packaging potential and accrue more overhead than you anticipated. You should be also mindful of the thickness of the bubble rolls as they can vary in size and strength. Typically, when a product is wrapped in bubble material it becomes harder to stack that object. In addition, the air bubbles of the wrap take up a lot of free space that can be used to package more items. It can be quite costly to limit the amount of product you can send due to the drawbacks of bubble rolls. However, there are many applications where bubble rolls are needed. It is very adaptable, versatile and can be used more than once. Its lightweight design makes it easy to handle for the manufacturer and end user. If you are interested in bubble rolls, then contact Brown Packaging today to get supplied. What Is a Foam Roll? Foam rolls are made from expanded polyethylene with insulating and cushioning properties, which gives the wrap a dense, lightweight, thin and flexible design. It is manufactured into a roll that contains sheets of foam that can be cut into any size or shape. Like a bubble roll, foam can be designed with anti-static properties and other additives. When To Use Foam Roll? Kitchenware: knives, forks, glass cups, dishes and small, sensitive and fragile kitchen appliances. Consumer goods: decorative items made with glass, small mirrors, picture frames, and other items. Cosmetics and personal care products: lotions, creams, oils, makeup, and other small and fragile items. Other fragile and sensitive items: medical devices, electronics, furniture legs, glass, ceramic, and other items. What You Should Know Before You Buy Foam Roll Before you buy foam rolls you should select the right thickness for your product. This may require you to ask the packaging provider what thickness is recommended for your size product, as thickness can vary from one supplier to another. The benefit of foam rolls is that they are easier to stack and take up minimal space. However, it may be more expensive than using a bubble roll. Summary: Bubble Vs Foam Rolls Selecting between bubble and foam can be a difficult choice. They both have their uses and drawbacks. Ultimately, you want to package bulker, heavier, and extremely fragile products with bubble rolls. Foam can also be used for sensitive and fragile products, but can cost you more. You can offset these costs and be more efficient if you plan on stacking items on top or fitting a larger quantity within a shipment. However, be mindful of how you package and ship your products as they may become damaged. It may be best to seek the help of a packaging professional. If interested in bubble, foam, or cushioning packaging, then contact Brown Packaging today. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Cushioning Facebook Twitter LinkedIn Pinterest Relevant Posts
Finding the right packaging supplier for your company can be quite a challenging, time consuming, and frustrating process, since not all packaging companies are the same. Packaging companies can vary among quality standards and capabilities to products, services, who they serve and where. For your company’s success it is important for you to select the right packaging provider for your business as it can have a direct impact on your company’s operations. A good packaging supplier should be able to meet all of your packaging needs in one place and on time (within industry standard). A quality packaging supplier will improve your business operations with efficient packaging solutions, which will help your bottom line. Typically, a poor packaging supplier will not be able to fulfill your order to your specifications or requirements. Usually, a poor packaging supplier will provide a poor experience with delivery delays, quality issues, billing roadblocks, which will essentially cost you time and many lost opportunities for your business. Ultimately, your packaging provider’s products, services, capabilities, quality standards, who they serve and where, should align with your company’ needs. In order to find this information, you have to ask questions to potential suppliers you are considering working with. Overview: 10 Questions You Need To Ask Your Packaging Provider What Packaging Products Do You Offer? Do You Offer Any Services? Are You A Manufacturer or Distributor? What Is Your Expected Lead Time? Is There An Order Minimum? Can You Supply Me With Samples, If Needed? Can You Meet Retailer Requirements? Do You Have Any Recommendations Or Concerns For My Project? How Much Does It Cost For Delivery? Are You Experienced In Projects Similar To Mine? What Packaging Products Do You Offer? Not all packaging suppliers provide the same packaging products, as there are a large variety of packaging supplies in the market. Some suppliers focus on stock or standard products, others do custom packaging and some do both. Not every packaging supplier will sell the same product. For example, some packaging companies focus on POP displays, some will supply foam, others focus on corrugated or chipboard boxes. You will find that some packaging companies may only offer one product and specialize in that product, while others can offer you a wide selection of stock and custom packaging. Ultimately, depending on what packaging company you choose to question, their answer should vary from one another. It is important to keep in mind that you are looking for a packaging partner that can help you and fulfill your packaging needs. Do You Offer Any Services? Like products, services and capabilities of the packaging supplier can vary from one another. Services can be delivery, product and material sampling/testing, consulting, structural design, graphic design, fulfillment, and more. Some of these services can be offered in-house by the packaging supplier or it may be outsourced. Services are usually most required when you are purchasing a custom packaging product. Stock products generally do not require services as often. Delivery services are usually universally provided by packaging suppliers. Pick a packaging service provider that works best for you. If your supplier does not offer your desired services, then this may require you to involve another party or to find a supplier that does everything for you under them. Are You A Manufacturer or Distributor? Buying from a manufacturer versus a distributor can be completely different. Manufacturers tend to only provide only one or few products and services, while a distributor can provide you a wide variety of products and services. Purchasing from a manufacturer is best when you are buying in bulk and are only seeking one item. It is important to mention that some manufacturers only work distributors and may not supply products to you. Distributors are ideal when you are unsure about what packaging product you will need, as they can supply and recommend a variety of packaging products. If you need multiple packaging products, for example, packaging tape, boxes, edge protectors, stretch film and labels, then a distributor can help you get all that in one place. In addition, they work with a variety of manufacturers and vendors to help provide you a wide range of outsource services that you may need. Hybrid suppliers can provide some of these services in-house in addition to what a distributor can provide. What Is Your Expected Lead Time? It is important for you to meet your project deadlines, prevent shortages, and missed opportunities due to poor lead times. By asking your supplier when they expect your packaging order to be complete, should be a main focus on whether you choose that supplier. Lead times can tell you a lot about your packaging supplier such as their purchasing power in the market, relationship with other suppliers, and how attentive they are to your order. This does not mean you should create unrealistic deadlines, as packaging can be complex and take time to create, however you should see if it’s comparable to other vendors you are trying to get a quote from. In general, stock packaging products have a much lower lead time, while custom packaging products have a much longer lead time. Is There An Order Minimum? Manufacturers and distributors typically require order minimums when placing an order. This is because in order to remain profitable, competitive, and in business, they have to cover all costs of creating or supplying your packaging, while including a markup. Order minimums are subjective to suppliers, some are more efficient than others in small quantities, while others are better in medium or large quantities. This is based on machinery and company capabilities, networking (for distributors). In addition, order minimums will vary based on what materials you order. Depending on how much packaging product you will need will help influence which packaging provider will work best for you. Can You Supply Me With Samples, If Needed? Product and material sampling is key to a successful packaging transaction. Before placing such a large investment, it is recommended you sample your product