Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
Finding the right packaging supplier for your business can be challenging, as there are many companies to choose from. Suppliers vary in quality of service and products in addition to lead time, expertise, cost, capabilities, and product selection. As a result, it is best to partner with a company that is the best fit for your project. To select the right packaging supplier for your company, you are going to have to invest time in understanding your project needs, screening potential prospects, and determining which company you feel most comfortable working with. To help guide you along the selection process, we have created 3 tips you should follow in selecting the right packaging provider. Understand Your Packaging Project Determine Whether You Need Custom or Stock Packaging Set A Packaging Budget Set Project Deadline Evaluate and Compare Prospective Packaging Suppliers Determine Whether You Need a Manufacturer or Distributor Learn About Prospective Packaging Companies Ask Questions Consider Their Location Examine Reviews Select The Packaging Company That Is the Best Fit Understand Your Packaging Project The first thing you want to do before looking for a packaging supplier is to understand your project. What are your goals and what are you trying to achieve in addition to what product or products are you looking to package. Brainstorm with your team and do research on products like yours. The better idea you have on your requirements can help you establish what you are looking for in a packaging supplier. To understand your project, you should at least know whether you need custom or stock packaging, the budget allocated for this project and have begun planning your logistics and warehousing for the final product packaging. Determine Whether You Need Custom or Stock Packaging Not all packaging is readily available on the shelf or even in the market. This is because a good portion of the packaging created is custom made, while the other is stock. Stock packaging is readily available for purchase. It is much cheaper than custom, but is only available in limited sizes, usually the most common. Most types of packaging are available in stock such as corrugated boxes, pouches, tapes, labels and more. Stock products often appear plain without any finishes, graphics, or print. Custom packaging is not readily available as it must be created through a process. Depending on the quantity custom products may be more expensive but are much more flexible in size, shape, features, and design. Many businesses utilize custom packaging to optimize their efficiency, produce sales and improve branding. Try to determine whether you need custom or stock packaging. If you are still unsure about what type of packaging you will need, then speak to multiple packaging companies about your solutions. Set A Packaging Budget Unless you are experienced or a routine customer of a packaging supplier, you will not know the market cost for your type of project. This doesn’t mean you cannot set a budget now and change it later, but it can serve as a guideline to what you are looking to spend. When developing your project’s budget, you should consider as many factors as you possibly can such as the type of packaging, volume, and freight. Your budget will dictate which packaging provider will work with you, as most suppliers tend to have order minimums to cover costs. If your budget is low, then the availability of packaging suppliers will be lower. If you have a decent to large budget for your project, then you can pretty much work with any packaging supplier on the market that can accommodate your demand. Usually, these businesses are business to business (B2B) packaging providers. For custom projects, products not being readily available may limit your selection of suppliers as large orders can overwhelm production of smaller manufacturers. In addition, some manufacturers may not even have adequate machinery to produce your packaging, which can lead to high costs and longer lead times. Set Project Deadlines Some packaging projects are time sensitive. Maybe you need to refill your inventory, give a presentation with product samples or you just do not want to wait forever to get your product. As a result, you should always establish a deadline for your project and hold your packaging supplier accountable for meeting those deadlines. Not every packaging provider has the same capabilities and resources to fulfill your orders within a desired timeline. You should keep this in mind when evaluating and comparing prospective packaging suppliers you want to work with. Evaluate and Compare Prospective Packaging Suppliers Packaging companies vary from one another by the services and products, quality and price, capabilities, experience, expertise, and other factors. To effectively know whether a packaging supplier is right for you, you must evaluate and compare them. First you want to determine whether you need a manufacturer or a distributor. This will help narrow down which packaging providers you will consider and learn about. Ask questions to learn more about what a company can offer you. Take into consideration their location as it may affect logistic costs and lead time. Lastly, you want to look over any company reviews or testimonials to develop a reliable perspective on what to expect working with this supplier. Determine Whether You Need a Manufacturer or Distributor A packaging manufacturer and a distributor are two different types of suppliers. Choosing the correct one will help eliminate any confusion and streamline your packaging process without creating unnecessary delays and expenses. Before you select one, learn the differences between the two. Manufacturers are limited to their machines, which only enables them to produce a very limited number of products. For example, if you were getting a corrugated box manufactured from them and need a foam insert, you will have to purchase the foam insert separately from another manufacturer. Manufacturers are also limited in print options and other custom design features, depending on their machinery. A distributor partners with a network of manufacturers to produce packaging. Distributors offer much more flexibility than manufacturers by
Taking your packaging’s design from concept to completion can seem rather complex and challenging for those that are new to the packaging design process. Everyone wants to design a packaging that enhances their product, conveys their brand message, converts sales, and improve brand reputation. However, packaging design does require a lot of planning, expertise, and creativity to fulfill your custom packaging goals. Successful packaging designs offer users additional value to their product by appealing to the packaging’s accessibility, functionality, attractiveness, protection, and other features. To help put you on the right path in achieving your business goals, you should always consider these 6 factors when looking to design a package: Your Unique Selling Proposition Sales Channel Material Structural Design Graphic Design Budget and Costs Your Unique Selling Proposition A unique selling proposition is how you position your brand as unique compared to competitors whether it’s by price, quality, convenience, or something else. Essentially, your packaging design should reflect your brand, as maintaining a consistent message to consumers is important for branding. Your unique selling proposition should be considered when selecting the type of packaging product, material, graphics, and structural design. For example, if your brand is known for selling budget friendly consumer products, then you may want to invest in more cost-efficient solutions. On the other hand, if you are looking for more luxury or quality, then your packaging design should emphasize quality. There are a wide range of packaging products, materials, print options, and more to address any unique selling proposition. Speak to a packaging specialist, to get the best packaging that reflects your brand. Sales Channel A sales channel refers to where you will be selling your packaging, as the place of sale has a lot to do with consumer standards and regulations. Ecommerce, retail, and club stores each have their own consumer expectations and industry standards for a packaging’s design. By knowing your sales channel, you can focus more on creating a better packaging design. For example, retailers tend to focus their packaging on being highly attractable to acquire consumers, while club stores are more focused on bulk and quantity packaging. Ecommerce packaging usually emphasizes the packaging experience for a customer, as they want to leave a great post purchase impression for a customer. By considering your sales channel at the start of your packaging’s design can help you bring your product to market quicker. Material Material plays a large role in the structural integrity, functionality, and presentation of your packaging. Choosing the correct material can be critical in the message you send to your customer as material can vary based on price, quality, durability, shelf-life, sustainability and more. Material options will vary among different packaging options such as: corrugated boxes, folding cartons, pouches, rigid boxes, blister packs, and others. It is best to consider your unique selling proposition, sales channel and product when selecting your packaging’s material. Structural Design Structural design refers to the dimension and shape of your packaging. If you are packaging a box or display, then it will impact how they will fold. It impacts the durability, material costs, structural integrity, and protection of your product. To limit damaged products, you should carefully consider your packaging structural design as it will limit products from shifting or falling and becoming damaged. In addition, it can affect how your packaging stands or is stored on a shelf. It may also affect how friendly your package is in storage and in shipping. Optimize your packaging by carefully considering its structural design. Graphic Design Graphic design or artwork helps you communicate with your audience with images, colors, product information, branding and more. Essentially, it plays in the marketability of your product. Depending on your sales channel, budget, and market may warrant you to heavily consider your graphic design. Additionally, you will want to look at alternative print options as they will affect your overall graphics. Finishes such as (gloss, foil, soft touch, etc.) can be added to your packaging to improve its visual and marketability. Budget and Costs Packaging can greatly vary in price depending on the material, structural design, graphic design, print options and other factors. As a result, you should develop a budget for your project. Budgets will help keep you from spending too much on your packaging as well as help you prioritize what matters most. One thing to consider is the cost of packaging versus the product price. Essentially, the product should be far more valuable and expensive than the packaging. If your packaging exceeds the price of your product or even comes close to it, then your product will not be attractive price wise to your customers. You may have to consider at your sales channel, unique selling and industry when developing your project’s budget. Remember that your packaging needs to be strong and durable enough to protect and support your product. It is best for you to compare multiple material and design options as it will affect your overall budget. How To Optimize Your Packaging’s Design To optimize your packaging’s design, you should partner with a packaging expert that is experienced in projects like yours. If you do not have a packaging expert currently, then partner with Brown Packaging today. We have over 30+ years of helping a wide range of industries optimizing their packaging’s design. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
When you see packaging, you don’t see the process it went through, you just see the result. It is important to understand how each package is created, especially if you are looking for packaging for your business. The two most common manufacturing processes include flexo folder gluer and die cutting. Flexo folder gluer is best used for certain style boxes, mainly used for shipping. While die cut is best used for custom boxes, such as mailers and inserts. One of the main differences between these methods is the requirement for tooling. Flexo folder gluer can operate without a tool, whereas die cut products will require specific tooling depending on the style of the box. To make the best choice for your business needs, you must understand the differences between the machines. Machine Run: What is flexo folder gluer? The flexo folder gluer is a machine that produces boxes with a wide range of configurations available to suit any production level. It can produce boxes without requiring a tool. This system prints, scores and slots the boxes before folding and gluing them together. Although this machine is full-service, it can only make certain styles of boxes. Styles that can be made with this machine: RSC- Regular slotted container HSC- Half slotted container FOL- Full overlap POL- Partial overlap The main elements of flexo folder gluer: Feeder: stacks and squares the boards before moving into the machine at the required speed Flexographic print units: one for each color Creasing and slotting units: cut and score the boards, to create flaps and panels Folder gluer: apply adhesive to the glue tab and fold Counter ejector: stacks the boxes in the required quantities according to the thickness of the material. Die Cut: What is die cutting? Die cutting is a process that transforms material by cutting, forming, and shearing it into custom shapes and designs. This machine requires tools and uses rollers and cutting plates to put pressure on a die to push through and create a precise die cut. If you are ordering specific style boxes, then you will need to use a die cut machine. There is two important kinds of die cutting; flatbed and rotary. Flatbed die cutting- Flatbed die cutting cuts the desired shape out of material using a hydraulic flatbed press. This works well for low volume projects of consistent cut or larger sized products. Advantages: Lower tooling cost Max tonnage pressures Process thicker materials in larger and wider sizes Disadvantages: Slower Price per piece is more expensive Rotary die cutting- Rotary die cutting uses a cylindrical die to cut shapes out of material. These cylinders are fully covered in blades to cut out the desired shape as it moves around in a circular motion. This machine cuts a wide range of designs with the highest degree of precision and accuracy. Advantages: Consistent cutting speeds and precision Faster production High volume productions Disadvantages: Tooling is more expensive Stricter size constraints Summary Machine Run vs Die Cut: Selecting between machine run and die cut just comes down to what kind of packaging your business needs. The main determining factor between choosing machine run or die cut depends on the style and if a tool is required to cut the boxes. If it is a specific style or shaped box and a tool is needed to cut the boxes, then die cut would be the best option. If no tools are required, then machine run would be the best option. Machine run only makes certain style of boxes which are mainly used for shipping purposes, if any other style is needed then you must use a die cut machine. Each process has its advantages and disadvantages, it is just important to decide which will work best for your business packaging needs. If unsure of which process is needed for your business, contact Brown Packaging today to speak with one of our packaging specialists. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Folding Carton Display Packaging Rigid Box Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Corrugated Boxes Facebook Twitter LinkedIn Pinterest Relevant Posts