Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
Sustainability is growing momentum in 2023 for the packaging industry, as many businesses worldwide are looking to further limit their carbon footprint and maximize recyclability. As a result, many of these businesses are looking to adopt new methods and packaging material to address their packaging’s sustainability. Why is Sustainable Packaging Important in 2023? Sustainable packaging is more important than ever due to society’s growing interest in preserving the environment. As a result, there are increasing number of regulations being imposed on businesses to further their efforts on sustainability, packaging being one of the top concerns. Examples In California, Governor Gavin Newsom has passed a law that will being out single use plastics. In addition, California will require all packaging to be recyclable or compostable by the year 2032, cutting plastic packaging by 25 percent and requiring 65 percent of all single use plastics to be recycled. In 2022, New York had placed a ban on the use expanded polystyrene foam containers and packaging peanuts. Several states have banned the use of single use plastic bags and have also restricted or banned PFAs in food packaging. What To Expect from New Packaging Regulations Many businesses are being pushed to change the way they package their products. Usually, this is by optimizing the amount of material used to package their product. Other companies are being pushed to adopt more sustainable packaging material. Often, many businesses are finding themselves making the choice between sustainability and quality packaging. This is creating increasing pressure on packaging providers to develop innovative solutions to adopt cleaner and sustainable packaging methods and materials in producing products. Here are 9 ways businesses and suppliers are adjusting to sustainability in the packaging world. Lightweight Packaging Reusable Packaging Refillable Parent Packaging Sustainable Ink Bioplastics Carbon Labeling Plastic To Paper Packaging Downsizing Wash Off Labels Lightweight Packaging Today, companies are looking to become more efficient with their packaging by reducing materials required, manufacturing costs and becoming more sustainable. Luckily, with lightweight packaging, this has been a growing option by brands looking to create a lightweight product than previous versions. For example, pouches are typically made with 3 films, an outer layer which is printed on, middle layer acts as a barrier and inner layer is a sealant. Today, packaging suppliers are now looking to limit the number of films to 2 and possibly even 1 with innovative methods, material alternatives and advanced technology. Lightweight packaging reduces its environmental impacts by limiting potential waste in landfills in addition lowering transportation loads. Reusable Packaging Many brands are looking to ditch single use to multi-use packaging to cut down on material costs and environmental impact. Reusable packaging encourages end users from disposing of a package after use, as it can be returned or salvaged for additional use. Multi-use packages limit the burden on the environment by limiting waste, material production and pollution. For example, shipping bags are now manufactured to be used more than once. Refillable Parent Packaging Refillable packaging containers are a growing trend that helps support zero waste initiatives. This is done by having merchants provide product in bulk, while customers bring their empty refillable containers and have them filled with products. For example, cleaning supplies and personal products have become more available this way. Suppliers are selling raw materials by placing them into customers refillable containers. Refillable parent packaging is sustainable by limiting transportation and the manufacturing of excess material. Sustainable Ink Many companies have made efforts in creating their packaging with sustainable material. However, it does not always turn out that way, when you apply graphics and print to a package. Typically, graphics are made with petroleum-based inks, which contain a variety of volatile organic compounds (VOCs) that are hazardous to the environment. Today many companies are beginning to focus on more sustainable ink options by utilizing soya and vegetable-based inks, which are known to be biodegradable, easier to process during recycling and less likely to release harmful substances into the environment once disposed of. Companies do not have to fear on sacrificing on the quality of ink as these sustainable inks still can provide you with a high-quality print. Bioplastics Bioplastics are becoming a growing alternative for plastic packaging applications as technology advances and research for sustainable packaging. They are made from renewable resources such as sugar cane or cone, which are biobased. When disposed of, bioplastics break down naturally since they are biodegradable. As a result, these biodegradable plastics help reduce the amount of waste sent to landfills. Carbon Labeling Another popular trend is adding carbon labeling to packaging, which helps consumers identify carbon dioxide emissions created as a byproduct of manufacturing, transporting, or disposing of a product. Ultimately, it identifies the environmental consequences of the product, which can help consumers become more aware of their purchases for more sustainable products. Plastic To Paper Many businesses in the food, beverage, personal care, ecommerce and many other industries are ditching their flexible plastic packaging for paper packaging. Flexible paper packaging is a new innovative solution due to technological advances that enables manufactures to develop a more environmentally friendly alternative to plastic. It is a more cost effective and lightweight, as it requires less materials to produce. Flexible packaging paper can be made to provide products with desired strength, stiffness and sealing properties. Which makes it useful in preventing products from being spoiled or contaminated such as food, beverages and pharmaceuticals. Not only is flexible paper packaging more sustainable than plastic, it has been a great alternative to other packaging products such as rigid boxes, corrugated boxes and folding cartons. Downsizing Companies that sell perishable products with a short shelf life such as food, beverage, personal care products have been downsizing their product. Downsizing enables companies to provide smaller versions of original products. This enables them to cut down on material costs and product waste. Wash Off Labels Packaging materials can always be labeled as 100% recyclable and sustainable, however that does not always translate to the labels you attach
Point of Purchase (POP) displays are an effective way to promote products and increase sales in retail environments. The trends for POP displays in 2023 are likely to focus on the following areas: Sustainability Technology Integration Personalization In-Store Experience Data-Driven Multi-Functionality Experimentation Sustainability As more consumers are becoming environmentally conscious, retailers are looking for ways to reduce the environmental impact of their POP displays. This includes using eco-friendly materials such as recycled corrugated or biodegradable plastics, bamboo, or other sustainable materials. For example, a retailer can use biodegradable or compostable materials in their POP displays to reduce plastic waste. Additionally, retailers are designing displays that can be easily recycled or repurposed at the end of their life, reducing the amount of waste generated by the retail industry. Technology Integration POP displays are increasingly incorporating technology such as digital screens, QR codes, and augmented reality to create interactive and engaging experiences for consumers. This allows retailers to provide customers with additional information and product demonstrations, while also collecting data on customer interactions. For example, retailers can use digital screens to display product videos, or allow customers to scan QR codes to receive discounts or additional information. Another example is retailers using virtual reality headsets to give customers a virtual product demonstration, or using RFID tags for interactive experiences. Personalization With the rise of digital marketing, retailers have access to more consumer data than ever before. This enables them to personalize their POP displays to target specific demographics and increase their effectiveness. For example, retailers can use data to create displays that are tailored to the specific interests and needs of different customer segments. This can include personalized offers, product recommendations, and other incentives. In-Store Experience As e-commerce continues to grow, retailers are looking for ways to create a unique and engaging in-store experience to lure customers away from online shopping. POP displays can be used to create immersive environments and encourage customers to stay in the store longer. This can include displays that use lighting, sound, and other sensory elements to create a more engaging experience. An example of this is creating a themed environment in the store, with POP displays that complement the theme. Data-Driven Retailers are using data to drive their POP display strategy. This includes using data to track consumer behavior, analyze sales data, and optimize their POP display strategy accordingly. For example, retailers can use data to determine which products are selling well and which displays are most effective, and then adjust their strategy accordingly. Another example is using data-driven insights to create a dynamic POP display that changes based on the time of day, weather or foot traffic. Multi-Functionality Retailers are looking for ways to maximize the use of their POP displays, so they are looking for multi-functional displays that can be used for multiple products and purposes. This can include displays that are modular and can be reconfigured to accommodate different products, or displays that can be easily repurposed for different promotions. An example of this is using a POP display that can be easily modified to display different products, like a modular shelving system. Experimentation With the rise of e-commerce, retailers are experimenting with new POP display styles and designs, such as holographic displays, to create a more memorable and unique in-store experience. This allows retailers to stand out from their competitors and create a more engaging and memorable customer experience. An example of this is using holographic displays to showcase products in a more interactive and engaging way. If you are interested in POP displays, then contact Brown Packaging today to get started. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Custom Displays Facebook Twitter LinkedIn Pinterest Relevant Posts
Selecting the right packaging for your business is crucial to ensure the safety of your products during transportation and storage, improve your brand image, and increase customer satisfaction. In this guide we will help put you on the right path on selecting the right packaging for your business and how to research different packaging options and select the one that best meets your needs. What To Consider When Selecting Packaging for Your Business The process of selecting the right packaging for your business should be a comprehensive one, taking into account several key factors: Product Type The type of product you are packaging will play a major role in determining the type of packaging you need. For example, fragile items such as glass bottles or ceramic mugs will require different packaging than non-fragile items. Packaging solutions for fragile items include bubble wrap, foam inserts, corrugated boxes, and other cushioning packaging products. Bubble wrap will help to protect the item from any impact, foam inserts can be designed to fit the product snugly, and corrugated boxes will offer protection from all sides. There are many different types of cushioning packaging products, to learn more visit our product page. Product Size and Weight The size and weight of your product will also play a role in determining the type of packaging you need. Larger and heavier items will require different packaging than smaller and lighter items. Packaging solutions for large and heavy items may include wooden crates, pallets, and straps. Wooden crates offer protection from all sides and provide a secure fit for the product, pallets are useful for stacking and storing heavy products, and straps provide additional security. Shipping and Storage Consider the shipping and storage requirements for your product. Will the product be shipped long distances or stored for an extended period of time? If so, you may need packaging that can withstand the rigors of shipping and storage. Packaging solutions for shipping and storage include waterproof and tear-proof materials, adequate cushioning and shock absorption. Waterproof and tear-proof materials will ensure that the product remains in good condition during transit, while adequate cushioning and shock absorption can help to protect the product from damage. Branding and Marketing Your packaging should also be aligned with your brand and marketing strategy. Consider the design and colors of your packaging and how it will be perceived by your target audience. Packaging solutions for branding and marketing include custom printed packaging, unique design or shape, and high-quality materials. Custom printed packaging allows for branding and messaging, unique design or shape can make your product stand out, and high-quality materials can give a premium feel. Sustainability Many companies are looking to reduce their environmental impact by using more sustainable packaging materials. Consider the lifecycle of your packaging and how it can be recycled or reused. Packaging solutions for sustainability include biodegradable, compostable, and recycled materials, minimal packaging, and reusable packaging. Biodegradable, compostable, and recycled materials are good for the environment, minimal packaging reduces waste, and reusable packaging can be used multiple times. Cost Evaluate the cost of different packaging options and consider how it fits into your overall budget. Packaging solutions for cost include using minimal packaging, using standard sizes, and materials that are easily available in the market. Minimal packaging reduces cost, using standard sizes can help to reduce cost and make it easier to find packaging materials, and using materials that are easily available in the market can help to reduce cost. Government Regulations Be aware of any regulations that may impact the packaging of your product. For example, food and beverage packaging may be subject to additional regulations. Packaging solutions for regulations include using materials that are compliant with the regulations, including necessary labeling and certifications, which can help to avoid penalties and fines. How to Research Different Packaging Options and Select the one That Best Meets Your Needs. After considering all of these factors, you can begin to research different packaging options and select the one that best meets your needs. It is also important to test your packaging before implementing. Research Different Packaging Materials Research different materials that are suitable for your product, including paper, plastic, glass, metal, and wood. Consider the pros and cons of each material and how it will impact your product and packaging costs. Research Packaging Suppliers Look for packaging suppliers that specialize in your industry or product type. Research their reputation, quality of materials, and pricing. Consider if they have a minimum order requirement and if they offer customization options. Review Industry Standards Understand the industry standards for packaging, such as ASTM or ISO, and ensure that the packaging you select meets these standards. Test Packaging Options Once you have narrowed down your options, test the packaging to ensure that it meets your requirements. Test the packaging for durability, strength, and functionality. This will help you to identify any potential issues before making a final decision. Compare Costs Compare the costs of different packaging options and consider the long-term costs, not just the initial purchase price. Take into account the cost of materials, labor, and shipping when making your decision. Consider Sustainability Evaluate the environmental impact of the packaging options and choose one that is sustainable and eco-friendly. Get Feedback from Customers Ask your customers for feedback on the packaging and how it impacts their overall satisfaction with your product. This can help you to identify any areas that need improvement and make changes accordingly. Make a Final Decision After considering all of the above factors, make a final decision on the packaging that best meets your needs. Keep in mind that packaging is an ongoing process, so be prepared to make changes as needed. In summary, selecting the right packaging for your business requires a comprehensive approach, taking into account product type, size and weight, shipping and storage, branding and marketing, sustainability, cost, and government regulations. Researching different packaging options, testing them, comparing costs, getting feedback from customers and making a final decision