Custom packaging is tailored specifically to fit a brand’s unique product requirements, unlike stock packaging, which is pre-made and generic. Custom options allow for precise sizing, materials, and design choices, offering enhanced protection, presentation, and improved efficiency. This personalization makes custom packaging ideal for businesses looking to stand out and create a cohesive brand identity.
Custom Packaging Products
We offer a variety of custom packaging products and solutions to meet all your packaging needs in one place. You’ll work directly with a dedicated project specialist to customize your package according to your specifications, including branding, features, and design.
If you need any assistance with your packaging or have a question, then contact us directly at request@brownpackaging.com or (714)300-0650. Learn more about custom packaging by reading our blog posts on new and trending topics.
The holiday season is the busiest—and most demanding—time of year for e-commerce packaging. Higher shipping volumes, faster turnaround times, and rougher handling conditions increase the risk of product damage. For packaging buyers, preventing costly returns and protecting brand reputation requires balancing structural strength, material efficiency, and smart design choices. The Risks of Peak Season Shipping During peak periods, parcels move through more touchpoints than at any other time of year. This creates conditions that amplify damage risks: Increased handling: More scans, transfers, and repacks. Stacking and compression: Trailers and warehouses filled to maximum capacity. Temperature extremes: Exposure to cold, moisture, or fluctuating environments. Rushed labor: Faster fulfillment increases the chance of rough handling. Key Packaging Strategies for Damage Prevention Right-size boxes: Eliminate empty space that allows product shifting. Reinforced materials: Choose double-wall or high-performance corrugated for heavy SKUs. Protective inserts: Foam, corrugated, or molded pulp provide stability. Edge and corner protection: Absorb shock during stacking and transit. Moisture resistance: Add coatings or liners for weather-sensitive deliveries. Testing Packaging for Peak Loads Simulation testing before the holiday rush ensures packaging is fit for purpose: Vibration testing: Replicates conditions of long-haul transit. Compression testing: Confirms stacking strength under peak loads. Drop testing: Evaluates impact protection across handling points. Investing in testing reduces the risk of large-scale returns that erode profit margins. Balancing Cost and Performance Not every product requires heavy-duty protection. Over-packaging drives up material and freight costs. Buyers should focus on: Identifying SKUs most vulnerable to damage. Applying protective features only where necessary. Leveraging data from past returns to guide improvements. Holiday Packaging Solutions with Brown Packaging Brown Packaging helps brands design e-commerce packaging that survives peak season conditions without unnecessary cost. From reinforced corrugated boxes to protective inserts and coatings, our solutions ensure your products arrive intact and customer-ready. Contact us to prepare your packaging program for the holiday rush. References ASTM International. (2023). ASTM D4169: Standard Practice for Performance Testing of Shipping Containers and Systems.Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.International Safe Transit Association (ISTA). (2022). ISTA Series Test Procedures for Packaged Products in Transit. (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
During the holiday season, packaging does more than protect—it directly influences how recipients perceive the gift inside. For e-commerce buyers, the right packaging design can elevate brand image, create excitement, and strengthen customer loyalty. Poor packaging, on the other hand, can make even premium products feel underwhelming. Why Gift Perception Matters First impressions: Packaging is the first part of the gift experience. Emotional impact: Seasonal designs create excitement and anticipation. Brand alignment: Premium packaging reinforces product value. Customer loyalty: Memorable unboxing increases the likelihood of repeat purchases. Packaging Elements That Influence Perception Graphics and print quality: Holiday colors, patterns, and clean branding. Structural design: Rigid boxes or inserts that feel premium. Materials: Recyclable, high-quality substrates show responsibility and care. Ease of opening: Tear strips and smart closures enhance the experience. Balancing Aesthetics with Functionality While holiday packaging should look festive, it must still meet shipping and supply chain demands. Buyers should: Choose substrates that withstand compression and transit stress. Ensure graphics align with folds, creases, and die-cuts. Test packaging for protection before large holiday runs. Balance eco-friendly materials with print performance. Examples of Holiday Gift Packaging Premium electronics: Rigid folding cartons with seasonal sleeve designs. Food and beverage gifts: Corrugated boxes with custom inserts. Subscription kits: Festive branding with recyclable substrates. Holiday Packaging Solutions with Brown Packaging Brown Packaging designs holiday packaging that enhances gift perception while protecting products in transit. From custom graphics to structural reinforcements, our solutions ensure your packaging reflects the value of what’s inside. Contact us to elevate your holiday packaging program. References Soroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability Guidelines. Retrieved from https://sustainablepackaging.orgShop! Association. (2021). Best Practices for In-Store Marketing and POP Displays. Retrieved from https://www.shopassociation.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts
Holiday e-commerce packaging carries two expectations: delivering a memorable unboxing experience and meeting sustainability standards. Shoppers want festive branding, but they also expect recyclability and minimal waste. For packaging buyers, the challenge is balancing strong seasonal graphics with eco-friendly materials and efficient design. The Role of Holiday Branding Seasonal packaging builds excitement and reinforces brand identity during peak shopping months. Effective branding: Creates a memorable unboxing experience. Highlights promotions and limited-edition items. Differentiates products in crowded holiday markets. However, excessive inks, foils, or laminates can reduce recyclability and increase cost. Sustainability Pressures in Holiday Packaging Consumers are more conscious of packaging waste during gift season. Eco performance matters as much as branding. Recyclable substrates: Paper-based mailers and corrugated boxes. Minimal coatings: Avoid plastic laminates where possible. Right-sizing: Reduces excess material and freight emissions. Sustainable inks: Soy-based and water-based options improve recyclability. Strategies to Balance Branding and Eco Goals Digital printing: Enables festive graphics without large material runs. Substrate selection: Choose corrugated or folding carton grades certified by FSC. Graphic restraint: Use bold but simple designs that remain recyclable. Prototyping: Test both visual appeal and recyclability before full rollout. Examples of Holiday Eco-Branding Success Subscription boxes: Festive, branded cartons printed with water-based inks. Retail e-commerce: Right-sized corrugated with seasonal inserts. Gift packaging: Folding cartons that combine holiday graphics with recyclable board. Holiday Packaging Solutions with Brown Packaging Brown Packaging helps brands balance festive branding with sustainable packaging solutions. From recyclable corrugated boxes to eco-friendly coatings and inks, we ensure your holiday packaging performs both visually and environmentally. Contact us to align branding and sustainability goals. References Forest Stewardship Council (FSC). (2023). FSC Packaging Certification Guidelines. Retrieved from https://fsc.orgSoroka, W. (2009). Fundamentals of Packaging Technology (4th ed.). Institute of Packaging Professionals.Sustainable Packaging Coalition. (2022). Design for Recyclability Guidelines. Retrieved from https://sustainablepackaging.org (714)300-0650 request@brownpackaging.com Most Recent Posts: Categories: Corrugated Ecommerce ESD Design Display Flexible Packaging Foam Folding Carton Packaging Plastic Packaging Pouch Printing Protection Retail Rigid Box Thermoform Sustainability Subscribe To Our Newsletter By submitting your information, you agree to our terms and conditions and privacy policy. Ecommerce Packaging Facebook Twitter LinkedIn Pinterest Relevant Posts